author

Rakesh Shah

1 month ago

The year 2018 began with a great start in heavy discussions among on-line business owners about GDPR (General Data Protection Regulation). On 25th of May, the European Union started to implement over the GDPR, which is a set of rules and regulations that focuses and aims on the protection of individual’s data privacy & began few new guidelines that had to be followed while collecting consumer data.

This is a recent European privacy regulation that came to affect this year across the entire EU and also outside EU. It has applied in various sectors like software development companies, tech companies, IT departments, pharmaceutical, financial services and other various organizations that are into on-line selling, digital marketing that accumulate private and personal information as well as data in companies from all over the world. This has in turn, offered a great control over personal information and has also guaranteed the customers that their respective data is secured and protected. Any personal information related to a real human like photos, email address, bank details, etc will be included as well.

The GDPR adheres to the general EU data of rules and regulations which creates new rights for a person who processes personal data. Organizations on a higher platform as well as with a greater presence have met and created privacy centers to ensure a customer or a consumers more control over the information they can provide to maintain its privacy and hassle free experience.

There are numerous organizations that have different mediums to generate a user friendly experience with their consumers, which is why adopting to new systems and technologies is a compulsion. Whether it is the organization’s digital strategies or the digital marketing arena, it has to find a way to reach to a larger number of audiences in order to engage and interact. After GDPR the services in major companies have become more convenient to sustain user friendly service as well consumer friendly experience. Following are the impacts of GDPR in organizations off lately:

Upfront digital transparency in terms of using a website or a application of the respective company or organization. The consumer is more in control and gets information about the organization on the go. This makes it easier for communication and easy exchange of information and data.

With the help of consent for data collection the consumer is guaranteed about the information that exchanged is safe and won’t be used for any other external activity or fraud purposes. This in a way build trust and a bond bond between the consumer and the organization. In the later future, it is helpful for the organization to gain more audience through digital marketing.

With the help of GDPR in various organizations the personal and private data which is exchanged is in the ownership of the consumer itself, making it easier to provide & distribute only specific data that is required. The perk of it all is that, under the GDPR personal and private information like email address, social media handles and phone numbers are personally identifiable information. All of it is protected by the upcoming regulation. It keeps a track of email subscription and also ensures cyber-crime protocol. It also only offers great clarity for consumers through stated expectation.

Every second business is opting for digital mediums as a platform of growth in their organizations. This helps is leading to reach the mode of communications faster and better than before. Which why is engages with a vast number of audience and consumers. Keeping the consumers is the main motto since they play a vital role. A consumers reviews and experience is what has a major impact in the digital transformation in a business. Customer experience or CX is the most critical and effective experience a business should be striving to improve in regards with digital innovation at all given times. It is one of the main forces driving the transformation towards completion. A consumer or a customer are always in control and they have more power in hand. It is essential to fulfill their needs, requirement and desired specification. Organizations mainly aims to take up digital innovations so they can deliver better performance to the consumers. As customers or customers the expectation is always high form their end, and in order to give them loyalty towards brands its always ensure to facilitate them with better experiences every time. The behavior and the consumption patterns of the consumers are always dynamic.

Following are the four factors that drive a digital transformation in any organization

  • It is essential to design and maintain a user friendly  medium for a customers journey.
  • The speed of sight generation should be increased.
  • Ensuring that customers adopt a journey of digital customer service
  • Developing the speed of delivering the specific requirement.   

This Digital technology is changing the way customers interact and communicate with brands and businesses are compelled to reassess the way they engage with customers by incorporating digital channels into their overall customer strategies via engagement. A customers personalized experience always has an access on demand from anywhere, at any time. Giving a customer a good experience likely ranges to increase the possibilities to business success.

Following are the key points a organizations should keep in mind and opt for in order to have digital innovations and digital transformation while serving its purpose in business  and to excel in the industry.

Through the accessibility of AI (Artificial Intelligence)
AI has become a digital assistant in organizations off lately and its smart feature of speech and voice recognition has to convenient conversations between people. It has eventually turned into as an interface for devices and applications which is is becoming a must-have in companies that should be a part of their digital transformation. It is completely new level of automation advancing communication and interactions as a smoother way to engage with a number of people at the same time.

Highly driven by IoT (Internet of Things)
Customers today indeed expect simplicity in the procedure and demand for 24/7 accessibility. IoT-enabled big data analysis can help any business build a better platform for engaging that will improve services leading to better consumer experiences. It also helps in increasing productivity and reduces costs through the process of integration and automation.

Smart Mobile are creating chapters of history for the amount of advancement and improvement that is on rise in the past few years. It has become a major emergency and a complete necessity. Due to the rise in progress of growth consumers demands in regards with the latest technology and its application management services have increased too. The consumer needs are always changing with the trends as well as the updates in technology solution based devices and to satisfy this competitiveness mobile development at every stage is essential.

Increase in demands have made innovations in mobile development an essential part of the enterprise and corporate world. Advancement is on the go which why keen observations becomes vital in order to  be updated at all times. Everything on the web is coming down to the mobile, into the users control because of mobile application development.

It is always important to know the latest updates are, which is why applications are enhanced from time to time. So here is a concise collection of the latest employees trends, features that have impacted the development for mobile innovations.

LBS (Location Based Services) – 
Location-based mobile networking services enables and engages customers to interact with their friends and business associates, while they are miles away. So many organizations now use LBS to engage with its audience. Through this business owners can communicate with customers and potential customers who use location-based mobile networking through real-time communication. A potential customer is always headed due this medium of services. Through location-based services, customers and consumers can share their experiences while which improves the reach of the particular business or brand name.. Location-based networking services lets consumers share their experiences with their friends, family and professional connections. Due to this, people who are not familiar get to know about it.

Virtual Reality –
Virtual Reality has made watching more enjoyable than reading. VR technicality is extremely interesting and engaging. It creates enjoyable experiences. This technology in the educational sectors motivates the students since its a complete new way of experiencing knowledge through a different medium. Language barrier is a significant problem in the field of education that is resolved with the implementation of the suitable software.

Augmented Reality –
If you want to experience the touch of the digital world  then with the help of augmented reality you experience it. It occurs without retaining the originality of the actual world. It enhances the interactivity of the user between the digital world and the physical world. It enhances the interactivity of the user between the digital world and the physical world. The users can generate any information for their convenience. With the help of AR networking, all location-based information is in front of them instantly. Augmented Reality app development is seeing a rise in today's market.

AI (Artificial Intelligence) –
It is a field of computer science that focuses on the development of intelligent machines that perform and respond like human beings. Some of the activities for which computers with AI are produced for encompassing: learning, planning, speech recognition, and problem-solving. Face recognition and voice recognition are some predominant examples of AI in mobile app development.

Cloud Based Applications –
Cloud Based applications has been a big booming the recent years. It it is a complete solution for varied organizations and companies due to the load of data they have access to. All the computing resources deliver rapidly to end users as per their business requirements. You can deliver a highly reliable service experience with every single app without having to ascent for the second place for your servers using a symmetrical architected and cloud-based app delivery solution. Different files and important data that are necessary and used daily from time to time can be saved and stored in the cloud. This makes it easier for daily operation and smooth functioning. Moreover, there is no need for a third party to spend resources to upgrade software and hardware since its online.

IoT (Internet of things) –
It is a unified platform and with IoT so many things are possible. It has been dominating in the market lately. It is capable of listening and learning, tracking, communicating, and even predicting behaviors, whether it is adjusting the temperature of a room when motion detectors sense someone's home or generating data about the structure of a bridge to prevent a major disaster

Wearable Technology – 
In a world of gadgets and advanced devices and with the help of IOT ( Internet of Things ) wearable technology is of great advantage and use in the present times. It is very helpful and essential in so many ways. Wearable can alert you of messages, incoming calls, emails, and much more without having to constantly be checking your smart phone. It can help you locate and spot your phone when it is lost, or even connect to IoT enables devices in your home (such as switching on the electrical devices or controlling the a/c temperature). There are endless ways of how wearable are so useful, since it generates convenience and connectivity from one end to the other. It also helps in tracking your health line as well as  to improve it from time to time by storing the data for better performances. This is bound to result in a better lifestyle & healthier you.

author

Rakesh Shah

3 months ago

Business looking to gain a digital advantage and to drive their profits through the roof can’t do so without the right enterprise software. Although there are some businesses who are still managing to stay in the game, it only makes sense financially for them to join the digital revolution at some point. Whether you are in charge of a startup or a medium to large size business, here are some key reasons why you need to invest heavily in enterprise software.

Its comparatively quicker – Not only is it very cost-effective, but it also affects the timeliness of everyone else. In order for any business to remain a practical one, time has to be treated as a commodity. Every employee should know how to value it and use it efficiently so that they can become more productive. Enterprise solutions are the key to adapt faster mediums.

Interactions are on the go – No matter how automated your business may be, you can’t overlook the quality and efficiency of interactions that goes on between your employees and customers. When that quality is low, your business suffers all across the board. Sales will start to slump, the number of new clients start to decline, the number of repeat business and the number of resources you’ll use trying to stop the bleeding will increase substantially. Enterprise software improves interactions.

Enhances transparency – One challenge that many business owners encounter is transparency. It doesn’t matter what type of industry your business is in, you must be able to show complete transparency. This is often very time-consuming and hard for many organizations to do because of all of the internal checks and balances that are in place and because of the lack of proper documentation processes. Remember, humans are not error-proof. Even the smartest of them are known to make mistakes occasionally.

Trends in this technological world play such a vital role. Following are the reasons why up to date trends will influence and have an impact on enterprise solutions.

It will lead to expansion of Bring Your Own Device (BYOD)

In the recent years of technology change There is no doubt that BYOD culture has helped a great deal in augmenting the efficiency of the employees and workers that further increases the business productivity. It is expected that more and more enterprises will be adopting the BYOD trend in the future. And to move further in this direction one will also see that the security concerns related to the BYOD will get resolved as companies are employing advanced techniques to resolve this issue.

A complete Boom in the Internet Of Things (IOT)

We have already witness the difference in departments such as the government, education, health , energy, transport and much more due to IOT. One of the prime reasons that has led to the growth of the IoT based technology and devices is that more and more devices have started to support the Wi-Fi connection and it is not limited to electronic gadgets only.

The advancement and improvement in Artificial Intelligence (AI)

We are already aware of the fact that Artificial Intelligence (AI) has been a huge driving force that business firms have accepted with both hands. It is high time for the business to identify the utility of the AI based technology and use it to maximize the gains. This will help you achieve better results because it is a game changer. AI will be a big bonus to every industry in the market.

The Cloud Computing is here to stay

In the recent days the cloud computing has been a key area of focus for the IT sectors of the market in the industry and more companies and organizations have started the services and opted for cloud computing. This helps in great deals with reducing the cost and is highly reachable and attainable. Cloud computing has the ability to store huge amount of data and content and this is what business organizations adopt rapidly.

Artificial Intelligence is advanced science technology that aims towards the upgrade and improvement of intelligent machines that perform, respond & connect like human beings. The consolidate use of AI and mobile apps has enabled the tasks to be performed by machines which were previously completed by people. Some of the functions and specifications for which computers with AI are produced for encompassing: voice recognition, process of learning, planning and problem-solving.

AI is considered as a great innovation. Within no span of time it became a huge trend and massive nuance. All developers are incorporating it in the process of the modern web application development services & devices.

In addition to reconstructing and elaborating productivity in other industries, mobile app development is a colossal area where AI showcase its advantages. A great majority of energies invested in this process are concentrated on enhancing user experience. With this idea focused on mobile app technology services, generating user interface elements of any mobile app must be impressive, interactive and intuitive, thus having continuous web application development. AI achieves this purpose, all so intelligently.

When thinking about smart apps or artificial intelligence (AI) today, Siri, Cortana, Google Assistant or any other assistant would probably come to the human mind. Hundreds of linguists and software engineers dedicate countless hours to building these services into responsive personal assistants that can answer questions, track down information, send messages, launch services, and more.

Previously developers outside the virtual assistant sphere tend to think they don't need and can't afford such sophisticated functionality in their own apps. This is no longer the case. All developers can and should add an intelligent voice interface into their apps.

An open arena of communication & iteration :

In the early days of iOS and Android, apps were highly fragmented. Since then, the ecosystem has become much more integrated. Device and iOS manufacturers don't want users scrolling through tens of apps just to get to the one they need. To improve navigability and convenience, developers are integrating deep linking into their apps, such as Android intents, iOS URLs, and Facebook App links, allowing users to work across apps without needing to launch them separately.

The only influential approach to ensure the navigation procedure comparatively consistent is the power of speech. Integrating intelligent voice interfaces into your apps will be an essential part of participating in this increasingly connected mobile ecosystem. Due to voice interfaces, people can connect and interact with various apps in the most creative, innovative and time consuming way, with no language barrier. This not only improves the user experience and cultivates a closer connection between your app and the user but also breaks through the chaotic, crowded din of daily life in the digital age.

Organizations with complex environments are always searching for ways to better manage their business process. This is when they switch to customized enterprise apps development in order to create engagement and connect to a larger audience.

Currently, AI labs to produce automation capable of learning created by tech oriented organizations. A huge focus right now for startups and giants alike is to learn how to use AI to help better automate a machines ability to solve problems on the fly.

Here’s why recent start-ups too, in India, opt for AI and improvise as a brand on a whole :

  • AI helps in completion of tedious work with a quicker acceleration.
  • It provides the consumer with utmost accuracy & perfection.
  • It helps in enabling the work for prolonged hours without enduring efficiency & adaptability.
  • Customer satisfaction at every interval.

Even though the traditional banks tried to adopt certain technologies over the years before such as mobile banking, e-statements among others, the consumer expectations, specifications and requirements  are changing. The FinTechs has proved to be a boom for both, the banked and unbanked. It's time to acknowledge these disrupters and look at the ways in which the FinTechs have managed to change the banking experience game.

More than a decade now and fintech has taken over such boundless changes for the betterment of the system. It has been a massive digital innovation. An alteration like this has bought about the following convenience : 

  • Payment is on the click of a finger.
  • Speech convenience to enable hands-free complaints/queries for registration.
  • Easy transfer of money, no matter the distance or time. 

Banks are presently observing that FinTech companies normally post a greater amount of opportunities than threats. However, regardless of this, banks still get themselves gone up against by an extensive variety of related difficulties over a few fronts. The consumers are accustomed to various benefits in different ventures which is why they always choose a quicker medium of access and availability. Tech players may give some stage benefits more effectively than banks. A complete digital transformation for the banking sector. Banks should explore the various chat booths options on the market today and figure out how they can make their customers’ user experience even more frictionless with the adoption of chat related mediums of technologies. Its more convenient to adapt and to have a communication that doesn’t need a third person for the requirement of the work to be done. 

Alternatively, banks choose to switch to online processes for a better enhancement of communication. There is a major portion of the population which still does not have access to or knowledge of operating the banking services. Digital wallets have thus been a complete blessing for them. The unbanked or the underbanked rely mainly on the cash-driven economy. Though it is okay to be dependent on cash to make your transactions, but it is better to have the means to convert that cash into digital currency. This not only helps in financial transactions but also provide an added level of security to the monetary assets.

Pleasing the bank customers has become quite difficult with their growing expectations. Both businesses and private customers now expect better access, convenience and greater flexibility in addition to improved transparency. The FinTech companies have managed to identify and take advantage of this gap and are using the digital channels to provide a much easier access to the customers by opening up the traditionally closed markets.

Moreover it has also included rapid development of fintech service or companies that provide rapid increasing financial awareness. Conventionally, people used to reach out to their relationship or wealth managers when they wanted to manage their finances or take investment decisions. But, that does not hold true anymore. There so many other ways through online mediums where on receive, a web-based personal financial management service which helps the customers to keep track of their expenses and savings accordingly. Today, we have a lot of financial tools and services at our disposal, but it can get difficult to manage all of them. Thus, the FinTech companies are stepping in, to make things easier for the customers. FinTech companies are jumping at the opportunity to use the  blockchain  enabled digital currency to drive a cashless economy. Digital currency such as bitcoins saw many takers recently when blockchain became the new big thing. This cryptocurrency uses advanced encryption to regulate the units of value and transfer funds without the need of a central bank. Though the digital currency has seen a dip recently, there are good reasons to expect the bitcoins to come back. In future, if and when these currencies become regulated, it will further penetrate into the minds and hearts of the mainstream banking customers. Gone are the days when hard money was required to close other payments.

author

Rakesh Shah

4 months ago

Gone are the days when a product quality mattered, now if the product doesn't have a brand it won't really get attention, it has too. People, today buy a brand. There truly isn't much difference among the products sold in the market. It's the brand that impacts the major difference and makes the purchase decision easy for the customer.

Even though a product is equivalent to a brand it still has a major difference. A product can be just a product if it doesn't have a connect with its consumers. But a brand on the other hand has a connect and a attachment with its consumers and buyers.
 
A brand knows its target audience, so it majorly focuses on the needs and wants of its consumers.
 
It has an emotional connect due to which the consumer relates and this is why there is an increase in the brand and its buyers and consumers. This gives value to the brand which is so essential for the market in the industry or rather the corporate world. This isn't it, a brand basically bonds with consumer with trust. A faith that the goods or service is at its former best. Most often brand management agencies maintain the value and status of the brand.
 
Following are the certain aspects why branding plays a major role in the market: 

  1. Brands provide with a mental freedom: Consumers always want comfort, happiness and satisfaction in their whatever they purchase or consume. If a brand constantly gives the consumer a good experience, then eventually consumers build a trust and know that the product a service is trust worthy, which is helpful for future endeavor.
  2. A decision maker, therefore saves time: So many options and you will still purchase or consume products you use on a daily basis. Branding helps defining in an instant, with maximum though process what makes and keeps the product desirable and unique than comparable products.
  3. Adds value and provides safety: In regards with a brand, once its renowned its obviously responsible for the experience of the consumer or buyer. It ensures that the product or service won’t cause harm and is tested and proved.

Following are the factors to branding failure: 

  1. Absent minded about the position: When a brand forgets what it is and what it stands for and tries to experiment with its identity and positioning to an extent that it takes a totally different route. This route could result in that brands failure as it might not be compatible to the existing image and positioning of the brand.
  2. Over confidence: Most often, successful companies come across the biggest failures because of their strengths and past victories, which eventually resulted in being over confident and lulled them into complacency that they don't bother trying new strategies and eventually don’t tend to care about the current competitors. 
  3. Lack of change: The environment in which the brand functions is dynamic and requires it to change its marketing and branding strategies from time to time to keep up with the trend and to maintain and gain new consumers. In a digital era of time, if brands continue constant medium of print media, it surely makes a broader way for its competitors to level up towards market in the industry. Similarly, if a brand fails to infer the current and future needs, wants, and desires of the customers, there are greater chances that it may lose to its competitors. Here is when brand management agencies put forth strategies for companies in order to not loose the value of the brand.
  4. Brand ego: Most often in corporate branding once the its acknowledged, it tends to boost ego, which eventually isn't good for the brand or the respective company or organizations. It tends to get irrespective about the needs of the consumers which gradually causes unhealthy relations with the consumers.

During the past years, the usage of smartphones has increased incredibly on such a greater extend, because its helpful to execute daily tasks. Phones as such have become so reasonable that anybody can afford it.This anywhere to go handy technology is convenient since it helps in save time in regards with one’s daily routine. Even simple tasks like buying a meal at any part of the day can be done with the touch of finger tips. From Shopping to making minute to major bank transaction can be done as well. Due to its quick response and out reach of replacing conventions, the rise in mobile application development also increases.

Mobile application development is a multi-level process. Each level requires expertise and quality checks ensuring that all the important major function are  as intended and without any glitches. With such conditions and increase in  the rate of growth for mobile apps, it is currently the most important focus in the eyes of blockchain developers.

Blockchain development is being hyped since it covers multiple areas that can be integrated. Digital  transaction in businesses processes can be made more accessible using this new method of technology via blockchain protocols. The chances of financial fraud and systemic risk are comparatively reduced by using blockchains. Examples of the use of blockchains include a payment system and digital currency, generic governance tools, instigating prediction markets, simplifying crowd sales, collecting taxes, and conducting conveying. Using this technology, no middlemen or regulatory parties are involved in ensuring the authenticity of transactions, and it can only be confirmed by the parties involved and organized through communication of smartphones or other  electronic devices. So, you don’t need a trust from service providers any longer and can keep away from capital being tied up in disputes. Blocking developers are targeting a stage to set an experience for mobile capabilities and to get associated with android and iOS  application web development in order to manifest fresh ideas and plans in a practical smatphone application.

Because of the rise in ample amount usage of smartphones its more convenient for new business to start over the click of a button from a smart phone. This brings in rise of newly high-tech oriented business men to the industry.It eventually gives rise to certification and enhancement of app of web development because of the rise consumers, consuming and making better returns via an application or various applications form a smart phone. Like for example- its convenient for one person if they don't want to step outside the house, to access to a website of a store or go online and purchase, later to which the website is updated for customer convenience because the demand for it increases gradually.

Following are the major factors why mobile application development will grow on a huge scale because of the blockchain developers :

  1. It will conduct easier transaction, which in turn results in saving time
  2. Blockchain developers are skilled and their requirement increases in the industry
  3. Modern ways of usage and no misrepresentation of data exchange

author

Rakesh Shah

4 months ago

Its not even been more then a decade for Fintech in India and its already taking over widely through  its digital transformation. With a large market of enterprise solutions, unserved customers, an active start-up ecosystem and a large technology talent pool, India has a vigorous opportunity that is captivating in the Fintech place.

As of present, India has everything it requires in order to establish itself as a Global Fintech hub. The digital world has come out with that challenges the value of currencies due to which Fintech companies or organizations ensure that the value and its proper transaction are carried out efficiently with ease and inconvenience. It is the new era of finance and it will change and mend all the traditionals mediums of transaction since fintech is easily accessible and saves time.Its a complete game changer in India.

Following are the reasons why it is the game changer:

  1. This digital transformation is a build up to larger networks and spaces.
  2. Fintech has innovations and variations as per a customers need and requirement.
  3. Its convenient for access and is very user friendly.
  4. There is a greater engagement at the global level.
  5. It is the new mode of accessibility and delivery of financial services as opposed to the traditional methods in regards to banking.
  6. One can transfer money without time or place restrictions.
  7. Partnership and interaction with global hubs eventually leading to effective collaborations.
  8. Provides a better and additional services and facilities to customers.
  9. The services offered are available at much more reasonable costs when compared to traditional services.
  10. Fintech plays a major role in helping users to manage their budget and track bills.
  11. It's changing the way we invest in firms from various sectors and platforms.
  12. Extreme larger growth in the primary  aspects of financial services including banking, investing, borrowing and saving.
  13. Fintech startups in the micro saving department is helping common man save their change for personal finanace and savings.
  14. Fintech hubs are flourishing massively in big corporations are racing to build blockchain platforms.
  15. Due to the adaptation of blockchain platforms in fintech hubs which has eventually highlighted the increase in the availability of coders.
  16. Financial technology is the new mode of accessibility and in delivering in regards with financial services as opposed to the traditional methods of banking.
  17. Fintech organizations in India started since half a decade which is why its medium to reach to a larger view point increases as time passes by.
  18. In India it encompasses a wide of companies using software to provide financial services therefore there is higher reach towards fintech companies compared to traditional methods.
  19. Fintech pitches in towards services such as the mobile wallets systems, mobile banking, crowdfunding, peer-to-peer lending.
  20. Proximity and extension towards its customers experience is impeccable.

author

Rakesh Shah

4 months ago

The World Association of Newspapers and News Publishers, or WAN-IFRA, which is the global organisation known for world’s press. Its authority is driven from a global network of 3,000 news publishing companies and technology entrepreneurs, and its legitimacy from its 80 member publisher associations representing 18,000 publications in 120 countries. The digital awards is a series of platform to communicate, interact, exchange knowledge. The awards are granted in regions around, world-wide throughout the year.The events held up this year for 2018, has a lot to offer.

Following are the digital events which are held for the month of April,2018

Publish Asia – Bali Indonesia (24th to 26th April, 2018)

This digital event at Publish Asia is the acknowledged annual meeting venue for the Asian newspaper and news publishing industry. There are more than 400 and more executives from over 30 different countries that happen to assemble in Bali, Indonesia. This is a three day event of interaction, engaging and exchanging new ideas.

Publish Asia offers a concourse that focuses majorly the obsctales faced by editors, journalist and newsroom editors today. This is inclusive of all the trends and solutions but also some of the issues of concern that journalist and editors face and their sustainability. It also focuses on the problems and obtacles faced by journalist, today’s news publishing business that are the representation of our industry. Want to know how to keep up with the innovation in print ? Then you must not miss this digital event since they are about to reveal the key comprehension of tranformation that are required for a digital-centric, from here on.

Attracting Millenials to News Sites – Hyderabad, India (26th to 27th April, 2018)

During this digital event one will know more about the latest trends that engage to millennials. You will learn from the world’s leading newspaper companies tips, solutions to deal with tactics that are faced in newsroom in India. Its a two day workshop that will guide to how newspaper and today’s youth engage when it comes to reading print articles .It will also help us understand how digital consultans or digital news media companies are finding new ways to introduce and catch the attention of young readers via online platforms, social media and education. The event is going to focus on various pointers on how to get young mind and young readers to understand and help them engage to millennials.