author

Rakesh Shah

2 days ago

Advertising landscape is evolving at a fast pace. And thus, the major challenge faced by any publisher or brand is to produce a range of quality creatives in a quick and cost-efficient manner. In order to meet this expanded scope, scale and speed they rely to outsource so that the cost and demand perfectly fits into their scaling plan. As per the study made by Gartner, "More than 50% of marketers say they currently rely heavily on agencies and external marketing partners for strategy and/or execution".

The whole idea of offshore outsourcing might sound pleasant but in actual, the whole lifecycle is tremendously challenging. For the past two decades, offshore capabilities have improved and advanced yet challenges faced by any creative production company are no less. The responsibility to place the large volume of work on time despite cultural and language barriers, keeping the costs down can make outsourcing quite turbulent. Therefore, despite knowing the benefits the decision to move ahead with it poses a big question mark for many. To face such challenges strategic collaboration and streamlined processes will help to save both time and money.

  • Clearly Defined Workforce is the key to successful outsourcing. A process is efficient if it is drafted, documented and implemented in a way for work to take place successfully. So, by defining the workflows include reviewing the scope of the jobs being done, accountable resources for the varied job milestones and the time taken by each job.

  • A Good Creative Brief is responsible for successful 'first time right' deliveries. A proper brief drafted on paper provides essential information that contains the project outline, target audience and other additional information. There is no definite structure of a brief, it will differ from one project to another.

  • Service Level Agreement is vital for the operation team of the service provider to help manage various expectations related to the deliverables. With this conflict prevention tool, scope and priorities are neatly outlined for confusion prevention and easy management of the project. The ultimate objective of SLA is to have predefined benchmarks for quality and efficiency.

  • Cultural Barriers can be avoided in creating nuisances that have an effect on interactions, communication, understanding, productivity, comfort, and commitment. The solution to this is to create a work environment where it is fine to ask question in case of any ambiguity. Also, familiarisation to common industry terminology is essential for quality and on time project delivery.

  • Quality Assurance accelerates the chances of 'first time right' project delivery. This will help meet the predefined SLA will less effort. It is a continuous practice to ensure and improve performance, process and procedure to reduce the chances of errors and achieve maximum profitability.

Collaboration is a delicate matter with numerous nuances. These five steps will help in planning your outsourcing production projects and help you get deliveries on time and in best quality with the least amount of resistance. Thus, developing a successful offshore relationships producing profitable outcomes, vital for any successful creative operations.

author

Rakesh Shah

1 week ago

With the increase in the giants in the markets it's essential to step up and grow an online footprint to stay established. But that’s not it, there also has to be adaptation to consistent digital transformation. For any small business to work and gain market presence its very important to gain an online acknowledgment and the organisation must always seek advice from a renowned digital transformation consultant. By doing so, an organization can gain a competitive edge for the ramping up of the similar sector. This will help the organization to gain exposure and more interesting closure of how to run the organization in a digital era.

Consumer or customers are smart and know how to switch over from one accessible site to the other. And modern day buyers work on the screens of their phones and they need minutest closure and quicker access to almost everything.

Following are the benefits of a website for your small business and how it will help to escalate the growth of the organizations.

  1. It's essential to understand the target audience for your business and eventually seek a web designer who will ensure you a user friendly website. This will not gain more viewers to the website but also generate web traffic by the look and feel of it.
  2. Improving your business credibility is one important criteria to note in order to give easier access to your customers, clients and associates to locate you on the internet. A digital transformation consultant will also highlight you on the importance of a home page and the impact it has on the basic viewers, since it's more like a valued propositions and it directs your visitors more about the business in an easy go. This gives your business an identity of its own. It’s essential to ensure to get in touch with a set of web designers who create a website that is more credible even for social media networks.
  3. If you’re still clung onto using traditional forms of marketing, then it's the wrong era to get your business going. The digital transformation due to technology  is not saving time and money but also get quicker connections to targeted viewers. Building a website can transform your business with a low cost. This will sustain to differ from what can a business do different in order to create a business value and loyalty,  It also helps in online marketing which is faster and inexpensive. And there are numerous tools and techniques that can be applied for online marketing and promotion for a company website.
  4. This will eventually help you and your business engage with the targeted customers at various touchpoints. A website will help your business the basic needs and wants from a consumer of your goods and services which will eventually help you analyse to strategies for a better business. This in return help to connect to customers in a way that is interactive and generates a sense of loyalty and inturn benefits both in the bottom line. 

Get a website for you business it will help to generate sales, boost your organization and professionalize your brand in the market that’s a competitive industry.

author

Rakesh Shah

2 weeks ago

Every business in the online market is proactive and always opting for mediums that are quicker and easier available to their consumers for increasing their organic reach. In order to step and keep up with the velocity most organizations have opted for digital solutions. To market and raise the promotion of the brands product or service digital marketing has been one of the finest way to reach a larger audience in no time. Digital marketing plays a vital role in the success of one’s respective brand awareness world-wide.

What are the advantages of opting for digital marketing?

In this digital age, millions of people are opting for online platforms for their business. They are transforming increasingly known of the fact of how popular these platforms are for promotions of an organization's goods and services. Following are a list of the advantages you can opt for your business if you want to seek the advantages of digital marketing from an agency. And as a very known digital marketing agency in Mumbai, we will provide you the essential services to escalate the value of your online traffic.

  1. The high rate of investment is what makes digital marketing a big hit. Nothing really matters more to any business than the rate of investment it actually produces. The services from our agency offers a substantial return.
  2. It's helpful in acknowledging the performance of an ad and how the business can proceed the further functioning. Like for example, it's easier to understand and invest accordingly as per the clicks and stop delivering whenever necessary.
  3. Our digital marketing agency keeps a track of the algorithms and studies the performance and preferences of the user as per which social media campaigns are made to deliver. This helps to connect with the users better but also escalate the sales and the decrease in the cost of marketing.
  4. With the help of digital marketing the ad campaigns are visible to any part of the world and gives any small start-ups an opportunity to have immense exposure globally.

Why must you hire a digital marketing agency to advertise your online business?

Well a digital marketing or advertising agency will always acknowledge the vision of your organization. Plus the perk to it all they have a team of young and creative minds that helps with the innovative campaign and interlinks between the customer wants and how to pursue them. They clearly understand the digital presence which is why they are masters in internet-based activities who always aim to sell goods or providing services to the maximum.

A digital agency will help you achieve your social media targets by taking care of it and understanding how and what social media marketing post should online for your page or account. Having a creative team is one of the benefits you can easily rely on once you opt for a great digital agency. At PostBox communications you will find teams like the creatives who ensure great graphics and originality in your social media posts.  Also there will be content generators to ensure crisp and quality framing of words that is easily understood by a majority of the masses. Even web development is one the services that you can easily opt for to revamp and redesign your website in order to create website value and gain web traffic.

author

Rakesh Shah

1 month ago

Marketing has done wonders to business regardless it being offline or online. To bring about the difference every organization needs a marketing plan to identify the needs of the customer and their respective wants. The significance of every business is fulfilling a need which is why it is important to know which need to be filled and what is required to fulfil it. There are various kinds of marketing mediums that are business essentials which eventually help to keep the cost down and also help attain the most from a marketing campaign.

What is the importance of marketing campaigns?

The essential benefit of marketing helps in promoting the business and acquiring the recognition amongst target audience across a huge range of a specific market. Marketing campaign always reach out to audience that have a similar interest in the same of your business which is why over time there are potential customers and members that begin to associate towards your brand’s logo and your business. But within no time every commerce medium opted for digital solutions to bring in more avenue. Digital marketing in the industry has made its mark in every corner to revolutionize small business markets and their products or services. This has inaugurated area of openness  which are completely initiated with a click of a button to expand the online markets. The benefits of digital marketing are so extensive that more and more entrepreneurs are keeping an up to date on the business online in order to avail the offers that digital marketing has to give to the online market. The digital marketing strategies are a proof of the rapid emergence and the acceptance of digital marketing and its benefits that has transformed the small business industry.

How did the advancement of digital marketing have an impact?

With the help of technology getting access to products or services got easier. Especially when internet featured in to connect and communicate. This eventually became much more and business online was a peek to connect to a larger audience and engage better than before. Online advertisement played a major role in order to highlight the business and to attain the organic reach. With the help of digital marketing now you can keep a track of your potential visitors and who is the target audience that is interested in the product and service unlike before. Traditional media proposed its product and service but there was no exact track to its reach or inquiry about the wants of the customers. Now with the help of digital marketing strategies a business can get to know about its website value and organic reach with an estimated closure of percentage. This advancement has also lead to generation of video campaigns which are helpful in the long run for any business.

What is the scope of digital marketing?

Well, no one could ever get over the fact of traditional marketing until technology and its innovations upheld its wonders. But it's different when it comes to digital marketing for any business since  anything to do with the online world always has an upgradation. Digital marketing strategies are already doing wonders to businesses online and it always has something new to offer to the industry.

You must have heard about the drop of organic reach on social media posts. Also, almost every year there is an algorithm change made by Google which results into a decline in web traffic. The reasons behind these changes or updates are very simple. In case of social media platforms this boosts revenue as it forces the concept of "pay-to-play" if users want to get business results from the platform.

The good news lies in the fact that every entrepreneur whether small business owners or startup founders can find ways to easily combat this decline. Let's discuss from where to start.

Web Traffic

  • Create pillar content – Nowadays, people are preferring thorough content that has all the information instead of toggling different articles to seek answers. That is the reason behind why pillar contents have grown so much. Such contents provide a long-form and in-depth knowledge which could technically be divided into a group of stand alone contents.

  • Optimize your site for mobile – Smartphones are the source for 52% of web traffic. Google has been clear about making the mobile based websites optimised. If yours is not then start browsing your website on phone to analyse and see where all you need to make changes. This will enhance the user experience of your website on mobile.

  • Always keep user experience at the forefront – User experience must be kept at the top of your mind in everything you do. Having a great content is not enough anymore since nowadays there are lot of competition online. The content prepared and published by you need to look good as well as load fast. That is the reason behind the need of stunning graphic design and eye-catching photography in your blogs and sites and the time it consumes.

  • Have a specific focus for your website – Keyword stuffing and trolling for traffic are now history. Google now wants its users to get directed to the most relevant websites in any niche that he is searching for. So, if you are into bike repair, make sure your entire website and blog is filled with content relatable to bike and not any unrelated topics.

Also read : How can you improve your website design and boost sales?

Social Media

  • Know that you're going to have to spend money – Nowadays, to succeed on social media, you have to invest money into it. Free social media is now a forgone concept. And, with the importance of Facebook setting pay-to-play business, it is unlikely to slash the trend of organic reach to slow down.

  • Hop on new features early – In order to combat lower organic reach you can hop on to new features released early on social-media platforms. Despite having less competition for attention seeking, these new content forms gives priority to organic reach so that users can get more familiar with them.

  • Social media is no longer a volume game – There is an algorithm based engagement pattern for social-media platforms. This pattern selects the content to display based on the engagement capacity as against strictly following the chronology. This thus made social-media sharing a quality game rather than a volume game. More the quality more are the chances to rise at the top of the news feed.

author

Rakesh Shah

2 months ago

Digital marketers are recognizing the need to invest in marketing attribution. The reason being, it can help them be more efficient with their budget in creating more successful campaigns. As more channels are showing up, challenges of attributing their success to the most appropriate channels. Thus, it is important to understand the benefits of attribution to ensure that more future campaigns get relevant for the target audience.

Marketing automation, as we currently know, has been around two decades at this point. Recently, there has been countless innovations in this field that provided digital marketing solutions like AIs, reporting analytics, mail automation, etc. to be taken as for granted. Considering the vast uptick in technology we faced in a relatively short period of time it won't be a surprise to estimate where automation will be in the upcoming years.

2018 had already brought a more sophisticated perspective to attribution, helping marketers to explore its potential in the best possible way. If you’re ready to leave aside the traditional attribution methods and test new upcoming trends, then here are few key trends to focus on. Let's look into some marketing automation trends of 2019.

 

AI Is On The Upswing

The future lies in the hands of AI – Artificial Intelligence. There is a constant rise of using AI by the marketers across the globe. The usage number is not going down. As it is very evident that a competent AI provides all the features likeable for digital marketing automation, which if applied correctly can be acted as a digital assistant. The assistance provided are very mundane. It generally replaces a team member who provide updates, reports and reminders for official works. There are lot of vendors taking advantages of AI for earning success. Undoubtedly, the technology is at an impressive position today. It is very likely that over time the technology will get improved exponentially. Thus, we can very well expect for bigger and better AI developments in the near future.

 

Content Is The Master

To create an outstanding AI, greater focus must be on creating an appealing content. In the near future, AI is the effective way for generating leads and engage people in investing with your brand. Content is always the first point of contact for a brand to get leads. That is the reason behind prioritising creation for your automation strategies. Quality of the content thus bears a connection with a brand. This unfolds the recent marketing automation strategies that places a high focus on creating contents and leading them too. Start and engage your relationship with the potential leads by sending them podcasts that serves their interests. Also, ping them on an article that might be useful to them. In recent times, content will remain to be the best way to break through the initial barrier between your campaign and lead. It is a proven fact that an interested lead is a lead lucrative for sale. Thus, lending up to the next point.

 

Perfect Personalization

We are in the personalized age. We customize our phones with the apps that we like. Our social media feeds are curated as per our wishes. Scented candles can even be made with custom labels. People love things that are custom made. Thus, exceptional marketing is the only way out. Customers are more comfortable with companies that have their personal data and can use it to customise their experiences. It is really great that automation has been excelled to create personal experience for leads. The features offered by almost every solution helps your team to design unique messages based on the lead's profession, age, location or on other metrics as decided. These messages can get progressively more targeted until you get to know so much about a given lead that you can market directly to them.

 

Multiple Options

If there’s one thing to definitely expected in recent time is, a growth in market size. This means there are more options for buyers to search and find new solutions. Projections states that the market value by the end of 2019 the automation space will rise to USD 5.5 billion. That can simply mean more vendors with more competition and innovation in the space.

author

Rakesh Shah

3 months ago

Mobile applications are vital in an enterprise, but there are always something or the new coming through to transform the apps. As and when new applications are introduced to the enterprise, they eventually get integrated with the mobile apps too. Employees have higher expectations about the work apps they access. Get to know the enterprise mobile app trends that are widely used in recent time.

  • Wearable Devices – Wearable devices are now not only a simple personal accessory. Majority of organizations use wearable devices to allow its employees for accessing enterprise data and apps. Enterprise app developers need to be aware about employees who want to access apps by using those wearable devices.
  • Real-Time Data Sharing – Employees eventually demand that their apps are self-sufficient in providing them with real-time data. Such kind of real-time data can be of incredible use as they play a vital role throughout an enterprise. Developers must ensure that there are compatibility between real-time and common employee apps. Also, push notifications need to be leveraged to maintain top-notch communication.
  • Augmented Reality / Virtual Reality – Applications like augmented reality (AR) and virtual reality (VR) are becoming a necessity in the enterprise. Organizations are using these technologies for every purpose, from training the workers to data visualization. More and more technology are adopted, employees will expect more enterprise apps to incorporate it.
  • Cloud Technology – There is a trend where we see that apps are getting more and more cloud based just like the enterprises getting migrated to the cloud. This development of powerful apps on the cloud is reducing hosting expenses and decreasing the time to load for the apps. The cloud service also enhances app security, which is a real big concern in the enterprise.
  • Cross-Platform Tools – Mobile apps sometimes get neglected as many developers are so occupied with their work for traditional app development. An incredible learning curve is created for development on different native platforms. Enterprises are now leveraging cross-platform tools that allow teams to create apps by harnessing the existing skills that can be used across different platforms.
  • Blockchain – Enterprises use blockchain to decentralize data, enhance security and add more transparency. On mobile apps, this technology can be used for payment processing, smart contracts and to track every step on a supply chain. In future, blockchain can be leveraged to improve app authentication, and improve the real-time feature of the apps.
  • Artificial Intelligence / Machine Learning – Artificial intelligence (AI) and machine learning are embraced by the enterprises. These technologies are being harnessed for mobile apps. By embedding this technology in the apps, a more personalized experience can be provided to the users and can help with instant data analysis. Chatbots and language converters are few AIs used by the apps.
  • IoT Integration – The Internet of Things (IoT) is impacting at the large end on the enterprise, that includes mobile apps. It is common for developers to create IoT-enabled apps suitable for workplace. For example – a manufacturer might provide an IoT-enabled sensor friendly app that determines when parts are going to fail. This then saves both time and expenses and improved workplace safety.

author

Rakesh Shah

3 months ago

Why to trouble website users by making them type and search for the products and services? As a website owner it is lovely if you can provide features that will make the search easy and quick. Voice search can definitely be one of the best choices. If you want to stay ahead of the competition then this powerpack technology would help you. It can be possible by few additions and modifications for a successful Voice Search Optimization. Let's see how.

  • Using Proper Keywords – In voice search mode of operation choice of keywords differ from normal SEO. In Google search we might type "pest control services". While in voice search we say "Do you know any good pest control services in Andheri?". Though the user might speak to a tool but the experience remains as if two people are speaking among themselves. Hence making it very engaging and interesting to use. Voice search SEO prefers keywords that have conversational tone. In short, it has brought rapid digital transformation in not only providing the search list but also directing your audience to a product's action.

  • Creating FAQ Page – Incorporating FAQs into your site will give a boost for sourcing long tail conversational keywords. Frame the question in 1st person as if you are asking your users. Add short and informative answers to them. Now, question phrasing need to be voice SEO optimized. Instead of short and crisp keywords like "closest pest control service providers to Bandra" you may write "Which are the closest pest control service providers to Bandra?". A mere addition of words like "which, are" can create differences between a general keyword and a conversational one.

  • Structured Data Optimization – It is always recommendable that your content must be highly Google relevant. It is then the voice search can be optimized for a specific query. For the purpose, the pages need to be ensured of easy crawling. A proper sitemap and structured data or schema markup will be of additional help for the Google bots to understand your web content. Metadata of the schema markup aware Google about the content type without affecting its appearance for users.

  • Finding Out The Voice Query Source – You can use elements from Google's answer box or featured snippet for a proper voice search optimization. A smart speaker or device then can figure out the queries by relating the search result answers. Thus, to make it work perfectly content optimization is the only solution. Rank it well organically to make it visible in the answer box. The paragraphs must be easy and short. Also, long tailed and optimized keywords need to be present.

  • Local Search Optimization – The widely used local search option ends with "near me". Your business need to get into the Google listing and develop Google My Business. This will then make the Google track user's location instantly and suggest nearby places. For an optimized voice search you must remember it as it is a universally used keyword. Thus, while setting up your business profile, insert its name, email, postal address and phone number. Thus, enabling the voice search algorithms go to Google business listing and find your business as a suggestion.

  • Optimizing Mobile Voice Search – Interestingly, voice search queries are done maximum from mobile phones. This tendency is likely to grow. Thus, making mobile optimization an important strategy. Make you site easily crawlable, optimize local search optimization. With a mobile friendly design, the mobile SEO need to have meta title and description.

Being one of the best SEO company in India, we understand the future importance of this voice search feature. Optimizing it to the next level will definitely generate your site's revenue. This will further engage audience like never before.

author

Rakesh Shah

3 months ago

The cyberspace is getting competitive like never before. As the internet and technology is constantly penetrate into more parts around the globe, there has been an unstoppable increase in websites. All of them are meant to entice customers and close sales.

This means that website owners and e-commerce site owners must distinguish themselves in order to beat the competition. You must be wondering about what you can do to improve your website design and ensure that your sales will go up? No worries, here there are some tips.

  • Easy Maneuverability – Website visitors would definitely not like a website that cannot easily locate pages or find products of interest with ease. So, ensure that your website pages are easy to maneuver and products are displayed enticingly. Marketing experts believe that the information on your website must also be relevant. E-commerce sites have overtime leveraged on this aspect. The information must be easily accessible to the customers for quick decision making and give you an opportunity to make sales. At the end of the end, you want your customers to click more and more and make them spend time as much as possible on your website.

  • Quick Upload And Download Speeds – If there is anything of website design services that can result to a big letdown then it is a slow upload speed. As per the studies, the first five to ten seconds are crucial for a visitor to decide whether to stay or leave the website. You are likely to lose 25% of your potential visitors within four seconds. Thus, this must bring to your attention how important load speeds are. Therefore, while website developing factors such as videos, photos and other info-graphic representations must be put under consideration that might slow down your website. Ensure to host your site by a provider of necessary supports for such demands.

  • Attractive Landing Page – In this new modern tech arrangement, your website is the first point of contact between you and your potential customer. Thus, the landing page is its receptionist. The first impression that a potential customer gets by staying on the landing page determines whether their willingness to do business with you. Optimize your landing page and entice your clients to explore through visual appeal, relevant information and brevity. It must be done right in terms of colour, design and ease of response. Or else, there are always chances for someone else to do better and attract your potential customers towards them.

  • Mobile Friendly Website – Smartphone uptake is hitting unprecedented global levels. Mobile phone is growing to be the primary gadget through which consumers will access information. Website owners must take this growing advantage very seriously. Ensuring the access of your website on the mobile just as on a PC will make a great difference. Make sure your website designers work on the necessary visuals, videos and even texts that can be adjusted in offering the best mobile experience.

  • Optimize The Power Of Inbound Backlinks – It is quite simple to dictate what viewers see or consume on your website by leading them to explore more information that enables you to make a scale. Take the utmost advantage of inbound backlinks that will entice your visitors to dig deep into your website. This is a powerful way to hold your potential customers on your site for a longer period of time. Thus, this will give them the chance to engage more.

author

Rakesh Shah

4 months ago

New technological innovation has come to existence that aims to compete with traditional financial methods to deliver varied financial services. FinTech is an emerging technology friendly industry that uses it to improve activities in finance. Smartphones are used widely in making financial services more accessible to the general public for mobile banking, investing services and cryptocurrency. There are startups, established financial institutions and technology companies who are trying to replace or enhance the usage of financial services provided by existing financial companies. To improve and develop services, many existing financial institutions are implementing FinTech solutions and technologies. Thus, developing their services as well as gaining an improved competitive stance.

Comprehensively we can say that the term fintech defines a new financial industry that applies technology to improve financial activities. It is the new application, process, product or business model in the financial services industry. It is composed of one or more complementary financial services that provide an end-to-end process via the Internet.

Ever since the globalisation took place, we have seen a constant change in how businesses happen. This has been fueled by innovative technologies and rapidly evolving customer expectations. To stay ahead in disruptive situations even the highly regulated banking and financial sectors in recent times have witnessed constant metamorphosis of its business models.

Trends To Be Followed

Ever since the globalisation took place, we have seen a constant change in how businesses happen. This has been fueled by innovative technologies and rapidly evolving customer expectations. To stay ahead in disruptive situations even the highly regulated banking and financial sectors in recent times have witnessed constant metamorphosis of its business models.

When it comes to the financial services ecosystem, the FinTech industry plays a significant role in determining how the financial sector moves forward. Today, FinTech is changing how everything works; starting from lending, payments, insurance to credit settlements, and more. Banks and traditional financial institutions are either partnering with FinTech companies or are involved in developing and deploying their own solutions. A PwC report backed it up that titled ‘Financial services technology 2020 and beyond: Embracing disruption’ and stated that global investments in FinTech have more than tripled since 2014 and has crossed $12 billion. In the financial services value chain FinTech solutions play an important role. It is truly a wonder what are in store for 2019:

  • Intelligent Banking Channels – By understanding the behavioural aspects of the customers, financial service providers are tailoring each channel to adapt intelligently the personalisation of the user-interface. This will translate traditional banks to gain a competitive edge because of the personalisation and end-user satisfaction offered.

  • Voice Assisted Banking – Voice banking has started to acquire popularity. Soon, we will see it offering regional and vernacular language support. With the risen popularity of voice assistants and smart speakers, NLP (Natural Language Processing) is also becoming mainstream. It is not very far when virtual assistants and smart speakers will enable a user to perform banking transactions and would be the most preferred option.

  • Narrow AI In Banking – Artificial Intelligence has helped businesses to find new heights. In the banking and financial sectors, operational efficiency and accuracy have found a new pathway using AI. This has opened a wide gateway to focus on activities that are more value generating by automating tasks that are repetitive and manpower intensive in nature.

  • Connected Cloud Services – Cloud-based banking is now turning to be common. There are different cloud formats depending on which the banks can choose without sharing its sensitive data. Many bank and financial sectors are using Software-as-a-Service (SaaS) for business processes – CRM, HR, financial accounting and more. Recently, few core services are getting moved to the cloud that includes – payments, remittances, credit scoring, account billing and more.

  • Data Privacy Framework – Security and privacy are the primary concern for every bank activity. The more banks handle sensitive data, the more the industry is setting to get advanced. It is really tricky the way banks collect, use and preserve Personally Identifiable Information (PII). The RBI is trying hard on norms and technical advancements that will dictate this space both inside and outside India.