author

Rakesh Shah

2 months ago

With the immense trends and modernization everything works on the snap of our fingers. This is the only reason why digital transformation has not only driven but also had a major impact on the lives of people and revolutionary business. The industry and its various sectors have opted to engage easily with digital mediums other than old traditional methods. Not only has this helped in the long run but also consumed, pushed a user friendly experience with its end to end consumer satisfaction.

Today the focus of major organizations have focused towards customer experience and how interaction have undertaken during the years. One of the major reasons why most users opt for a digital experience agency over traditional working organizations. Taking that into consideration it's also important to manage and focus on the digital customer experience and its management, procedure to understand the brand that is being projected online.

It's essential for organizations to generate emotional connections with their users, so that they could receive customer feedback and response to those queries and issues respectively.

How does a digital experience help a company website?

Well talking about websites it's always important to ensure its user friendly so that the user experience is automatically boosted towards positive impact. A user will always look out for important factors whilst having a view on a website.

Is the website eye catchy? Is it easy to understand? Can I seek help immediately if I have a query?

These three questions mostly strike a user. As PostBox Communication we not only deliver the solutions to these answers but we also make sure the web traffic of your website is escalated to positive results. We not only have a team of developers that sit back with creative ideas, we also have a team of great designer to assure your brand online is a perfect touch to a viewers sight. We ensure a great digital experience agency to your website.

Are there mediums for digital experience?

While a company’s extend is not only limited to website, an organization can reach its potential consumers via mobile since it inherits most space in digital experience. Having an application along with a website is an easier way to express the brand of your organization in huge masses from all over the world. Mobile-built assistance is most users preference since its self-service is way handy and easier to communicate instead of cross platforms. Mobile application can be another ultimate medium besides having a website for an organization.

Also customer experience can be improved with just a quick conversation via chatbots through an applications. It gets less complicated for a user and also saves time with this mode of digital support. Digital experience is all about the how easier you make it for your user to connect to you and also what kind of positive impact is engraved with that interaction. With a fast paced era where technology is spinning and making its wonders it important to build a website from a team of skilled and experienced developers and designers to help you boost your web traffic.

author

Rakesh Shah

3 months ago

Business works on simple formulas and that is always that it  must have innovatives ideas to present and promote it. Without this technique an organization can’t really do much. Most startups that are funded have really unique ideas but have lacked or shut down when it comes to experience in creativity. In order to stay stable in the lane of competitions with different industries it is essential to have the appropriate organization strategies since  it helps in the growth of profits and increase of sales.

Today is a generation that has opted for smartphones to stay connected to a brand or a market which is why the use of the internet is on the go. With time traditional marketing strategies have got outdated with time and don’t really work but digital marketing strategies on the other hand has a massive impact on the way an organization can impact a consumer and how it can connect to understand a users wants and needs.

There are numerous ways and digital marketing medium that can help a startup in general. But it’s important to remember that not all digital strategies work the same, some assure results while others don’t.  This is also why it is important to pick the right digital marketing strategy to maximize a specific output.

Social Media Marketing – Its like one of the best options to explore and seek exposure from different other companies. It is a low-cost marketing techniques used and opted by most businesses for their online platforms. With social media marketing an organization has the power to turn the business to a profitable brand.

Following are the popular social media platforms that you can opt for to promote and advertise your business online

Facebook – This has been the most popular social media platform since there are more than 2 billion users who know how facebook works and it's also the easiest way to connect and communicate with a specific target audience directly

Twitter – For any B2B business it's essential to keep your users updated and this can be done easily with a tweet on twitter with the appropriate hashtag for user convenience. It also allows to run various advertisements for various objects easily in a single go.

Instagram – This is one the most used application regardless of the target audience. This helps in promoting your business with beautiful pictures which can be shared and promoted for niche business types.

LinkedIn – This application on the other hand is for professional and complete B2B business oriented.

Snapchat – If you want to target the most young audiences and user then opting for snapchat is one the greatest ideas for your business.

SEO (Search Engine Optimization) – This is one of the most cost-effective mediums that helps to deliver more return of investments. With SEO any business can attain the organic traffic but studying the necessary needs of the user and by adding appropriate search engines without any cost. Optimise your service pages, landing page and implementing blogs on your website can also help in reaching more towards the target audiences.

Email Marketing – This is also one of the important yet cost effective techniques to grow a start-up in the industry. This process delivers the highest ROI (return of investment) which is approximately twice the return of the investments. With email marketing you can actually promote the product or services even before it launches in order to gain the eye of the consumer.

author

Rakesh Shah

4 months ago

Recently, there has been a tremendous change in the way we work, interact or spend time in the work floor. Technological advancement, in terms of mobile application, has played a significant role for such a smart change. The wise decision of enterprise mobility is now considered to be at the forefront for all businesses, regardless of their model, scalability or size.

Enterprise mobility solutions are providing access to real time data, regardless of where you are. It is successfully engaging the workforce to plan and formulate strategic decisions while carrying out the work flawlessly. This eventually is meeting the business demand and easily increasing its profitability. With the software connecting to your workforce and work allocation has become easier. This has opened the scope of accessing relevant business information solutions for the stakeholders and workforce. Likewise, with the increased participation of the workforce productivity too enhanced as they can now work from anywhere by simply using the mobile devices. Thus, the real time collaboration with this enterprise social networking system is leading to teamwork, innovation, cooperation and minimised business risks driving the higher investment returns for the business.     

As per a global survey, mobility is considered to be a top priority by 71% of enterprise businesses, among which 63% consider that it is the vital factor for gaining a competitive advantage. By 2020, it is expected that the revenue of worldwide enterprise mobility market would reach $240 million. Now, before moving ahead, let's discuss the latest enterprise mobility trends for 2019 which you can incorporate during customising any enterprise apps development.

Potentials To Merge For A Dynamic Business:

When right solutions meet your business demands, it makes your business empowered through increased productivity, improved collaboration and communication. Let's look at some of the right trends to evolve your business for the better.

  • Artificial Intelligence has been promoting complete automation in and across business operations. With time, many companies are driven by the recent concepts of AI that includes voice-activated assistants like Siri, facial recognition software, and smart cars.
  • Internet of Things is becoming mainstream as companies are using IoT enabled mobile apps to manage varied smart devices and to promote automation. It is enabling the users to use valuable data for efficient and result oriented business strategies.
  • Augmented Reality is stretching its wall of possibilities by creating a simulative experience in businesses too via business mobility solutions. It is nowadays used to provide workforce training from a remote location in an interactive way.
  • Cloud Computing has been due to the possibility of accessing data seamlessly, regardless of time and place. Moreover, it is a cost-effective way to store extensive business data. Also for data security, hybrid clouding can help a great deal.
  • Location Based Services meets the tech-savvy customers of today's retail world. With the incorporation of a GPS location tracker and Google's advanced search, businesses of retailers with extensive brick-and-mortar store footprints has been made easier.

There is a continuous evolution of these trends. Thus, for a strong user experience, to enjoy profound access to business data and for a flawless business drive it's best to get ready to update your enterprise mobile app with the latest trends.

author

Rakesh Shah

4 months ago

Advertising landscape is evolving at a fast pace. And thus, the major challenge faced by any publisher or brand is to produce a range of quality creatives in a quick and cost-efficient manner. In order to meet this expanded scope, scale and speed they rely to outsource so that the cost and demand perfectly fits into their scaling plan. As per the study made by Gartner, "More than 50% of marketers say they currently rely heavily on agencies and external marketing partners for strategy and/or execution".

The whole idea of offshore outsourcing might sound pleasant but in actual, the whole lifecycle is tremendously challenging. For the past two decades, offshore capabilities have improved and advanced yet challenges faced by any creative production company are no less. The responsibility to place the large volume of work on time despite cultural and language barriers, keeping the costs down can make outsourcing quite turbulent. Therefore, despite knowing the benefits the decision to move ahead with it poses a big question mark for many. To face such challenges strategic collaboration and streamlined processes will help to save both time and money.

  • Clearly Defined Workforce is the key to successful outsourcing. A process is efficient if it is drafted, documented and implemented in a way for work to take place successfully. So, by defining the workflows include reviewing the scope of the jobs being done, accountable resources for the varied job milestones and the time taken by each job.

  • A Good Creative Brief is responsible for successful 'first time right' deliveries. A proper brief drafted on paper provides essential information that contains the project outline, target audience and other additional information. There is no definite structure of a brief, it will differ from one project to another.

  • Service Level Agreement is vital for the operation team of the service provider to help manage various expectations related to the deliverables. With this conflict prevention tool, scope and priorities are neatly outlined for confusion prevention and easy management of the project. The ultimate objective of SLA is to have predefined benchmarks for quality and efficiency.

  • Cultural Barriers can be avoided in creating nuisances that have an effect on interactions, communication, understanding, productivity, comfort, and commitment. The solution to this is to create a work environment where it is fine to ask question in case of any ambiguity. Also, familiarisation to common industry terminology is essential for quality and on time project delivery.

  • Quality Assurance accelerates the chances of 'first time right' project delivery. This will help meet the predefined SLA will less effort. It is a continuous practice to ensure and improve performance, process and procedure to reduce the chances of errors and achieve maximum profitability.

Collaboration is a delicate matter with numerous nuances. These five steps will help in planning your outsourcing production projects and help you get deliveries on time and in best quality with the least amount of resistance. Thus, developing a successful offshore relationships producing profitable outcomes, vital for any successful creative operations.

author

Rakesh Shah

4 months ago

With the increase in the giants in the markets it's essential to step up and grow an online footprint to stay established. But that’s not it, there also has to be adaptation to consistent digital transformation. For any small business to work and gain market presence its very important to gain an online acknowledgment and the organisation must always seek advice from a renowned digital transformation consultant. By doing so, an organization can gain a competitive edge for the ramping up of the similar sector. This will help the organization to gain exposure and more interesting closure of how to run the organization in a digital era.

Consumer or customers are smart and know how to switch over from one accessible site to the other. And modern day buyers work on the screens of their phones and they need minutest closure and quicker access to almost everything.

Following are the benefits of a website for your small business and how it will help to escalate the growth of the organizations.

  1. It's essential to understand the target audience for your business and eventually seek a web designer who will ensure you a user friendly website. This will not gain more viewers to the website but also generate web traffic by the look and feel of it.
  2. Improving your business credibility is one important criteria to note in order to give easier access to your customers, clients and associates to locate you on the internet. A digital transformation consultant will also highlight you on the importance of a home page and the impact it has on the basic viewers, since it's more like a valued propositions and it directs your visitors more about the business in an easy go. This gives your business an identity of its own. It’s essential to ensure to get in touch with a set of web designers who create a website that is more credible even for social media networks.
  3. If you’re still clung onto using traditional forms of marketing, then it's the wrong era to get your business going. The digital transformation due to technology  is not saving time and money but also get quicker connections to targeted viewers. Building a website can transform your business with a low cost. This will sustain to differ from what can a business do different in order to create a business value and loyalty,  It also helps in online marketing which is faster and inexpensive. And there are numerous tools and techniques that can be applied for online marketing and promotion for a company website.
  4. This will eventually help you and your business engage with the targeted customers at various touchpoints. A website will help your business the basic needs and wants from a consumer of your goods and services which will eventually help you analyse to strategies for a better business. This in return help to connect to customers in a way that is interactive and generates a sense of loyalty and inturn benefits both in the bottom line. 

Get a website for you business it will help to generate sales, boost your organization and professionalize your brand in the market that’s a competitive industry.

author

Rakesh Shah

5 months ago

Every business in the online market is proactive and always opting for mediums that are quicker and easier available to their consumers for increasing their organic reach. In order to step and keep up with the velocity most organizations have opted for digital solutions. To market and raise the promotion of the brands product or service digital marketing has been one of the finest way to reach a larger audience in no time. Digital marketing plays a vital role in the success of one’s respective brand awareness world-wide.

What are the advantages of opting for digital marketing?

In this digital age, millions of people are opting for online platforms for their business. They are transforming increasingly known of the fact of how popular these platforms are for promotions of an organization's goods and services. Following are a list of the advantages you can opt for your business if you want to seek the advantages of digital marketing from an agency. And as a very known digital marketing agency in Mumbai, we will provide you the essential services to escalate the value of your online traffic.

  1. The high rate of investment is what makes digital marketing a big hit. Nothing really matters more to any business than the rate of investment it actually produces. The services from our agency offers a substantial return.
  2. It's helpful in acknowledging the performance of an ad and how the business can proceed the further functioning. Like for example, it's easier to understand and invest accordingly as per the clicks and stop delivering whenever necessary.
  3. Our digital marketing agency keeps a track of the algorithms and studies the performance and preferences of the user as per which social media campaigns are made to deliver. This helps to connect with the users better but also escalate the sales and the decrease in the cost of marketing.
  4. With the help of digital marketing the ad campaigns are visible to any part of the world and gives any small start-ups an opportunity to have immense exposure globally.

Why must you hire a digital marketing agency to advertise your online business?

Well a digital marketing or advertising agency will always acknowledge the vision of your organization. Plus the perk to it all they have a team of young and creative minds that helps with the innovative campaign and interlinks between the customer wants and how to pursue them. They clearly understand the digital presence which is why they are masters in internet-based activities who always aim to sell goods or providing services to the maximum.

A digital agency will help you achieve your social media targets by taking care of it and understanding how and what social media marketing post should online for your page or account. Having a creative team is one of the benefits you can easily rely on once you opt for a great digital agency. At PostBox communications you will find teams like the creatives who ensure great graphics and originality in your social media posts.  Also there will be content generators to ensure crisp and quality framing of words that is easily understood by a majority of the masses. Even web development is one the services that you can easily opt for to revamp and redesign your website in order to create website value and gain web traffic.

author

Rakesh Shah

5 months ago

Marketing has done wonders to business regardless it being offline or online. To bring about the difference every organization needs a marketing plan to identify the needs of the customer and their respective wants. The significance of every business is fulfilling a need which is why it is important to know which need to be filled and what is required to fulfil it. There are various kinds of marketing mediums that are business essentials which eventually help to keep the cost down and also help attain the most from a marketing campaign.

What is the importance of marketing campaigns?

The essential benefit of marketing helps in promoting the business and acquiring the recognition amongst target audience across a huge range of a specific market. Marketing campaign always reach out to audience that have a similar interest in the same of your business which is why over time there are potential customers and members that begin to associate towards your brand’s logo and your business. But within no time every commerce medium opted for digital solutions to bring in more avenue. Digital marketing in the industry has made its mark in every corner to revolutionize small business markets and their products or services. This has inaugurated area of openness  which are completely initiated with a click of a button to expand the online markets. The benefits of digital marketing are so extensive that more and more entrepreneurs are keeping an up to date on the business online in order to avail the offers that digital marketing has to give to the online market. The digital marketing strategies are a proof of the rapid emergence and the acceptance of digital marketing and its benefits that has transformed the small business industry.

How did the advancement of digital marketing have an impact?

With the help of technology getting access to products or services got easier. Especially when internet featured in to connect and communicate. This eventually became much more and business online was a peek to connect to a larger audience and engage better than before. Online advertisement played a major role in order to highlight the business and to attain the organic reach. With the help of digital marketing now you can keep a track of your potential visitors and who is the target audience that is interested in the product and service unlike before. Traditional media proposed its product and service but there was no exact track to its reach or inquiry about the wants of the customers. Now with the help of digital marketing strategies a business can get to know about its website value and organic reach with an estimated closure of percentage. This advancement has also lead to generation of video campaigns which are helpful in the long run for any business.

What is the scope of digital marketing?

Well, no one could ever get over the fact of traditional marketing until technology and its innovations upheld its wonders. But it's different when it comes to digital marketing for any business since  anything to do with the online world always has an upgradation. Digital marketing strategies are already doing wonders to businesses online and it always has something new to offer to the industry.

You must have heard about the drop of organic reach on social media posts. Also, almost every year there is an algorithm change made by Google which results into a decline in web traffic. The reasons behind these changes or updates are very simple. In case of social media platforms this boosts revenue as it forces the concept of "pay-to-play" if users want to get business results from the platform.

The good news lies in the fact that every entrepreneur whether small business owners or startup founders can find ways to easily combat this decline. Let's discuss from where to start.

Web Traffic

  • Create pillar content – Nowadays, people are preferring thorough content that has all the information instead of toggling different articles to seek answers. That is the reason behind why pillar contents have grown so much. Such contents provide a long-form and in-depth knowledge which could technically be divided into a group of stand alone contents.

  • Optimize your site for mobile – Smartphones are the source for 52% of web traffic. Google has been clear about making the mobile based websites optimised. If yours is not then start browsing your website on phone to analyse and see where all you need to make changes. This will enhance the user experience of your website on mobile.

  • Always keep user experience at the forefront – User experience must be kept at the top of your mind in everything you do. Having a great content is not enough anymore since nowadays there are lot of competition online. The content prepared and published by you need to look good as well as load fast. That is the reason behind the need of stunning graphic design and eye-catching photography in your blogs and sites and the time it consumes.

  • Have a specific focus for your website – Keyword stuffing and trolling for traffic are now history. Google now wants its users to get directed to the most relevant websites in any niche that he is searching for. So, if you are into bike repair, make sure your entire website and blog is filled with content relatable to bike and not any unrelated topics.

Also read : How can you improve your website design and boost sales?

Social Media

  • Know that you're going to have to spend money – Nowadays, to succeed on social media, you have to invest money into it. Free social media is now a forgone concept. And, with the importance of Facebook setting pay-to-play business, it is unlikely to slash the trend of organic reach to slow down.

  • Hop on new features early – In order to combat lower organic reach you can hop on to new features released early on social-media platforms. Despite having less competition for attention seeking, these new content forms gives priority to organic reach so that users can get more familiar with them.

  • Social media is no longer a volume game – There is an algorithm based engagement pattern for social-media platforms. This pattern selects the content to display based on the engagement capacity as against strictly following the chronology. This thus made social-media sharing a quality game rather than a volume game. More the quality more are the chances to rise at the top of the news feed.

author

Rakesh Shah

6 months ago

Digital marketers are recognizing the need to invest in marketing attribution. The reason being, it can help them be more efficient with their budget in creating more successful campaigns. As more channels are showing up, challenges of attributing their success to the most appropriate channels. Thus, it is important to understand the benefits of attribution to ensure that more future campaigns get relevant for the target audience.

Marketing automation, as we currently know, has been around two decades at this point. Recently, there has been countless innovations in this field that provided digital marketing solutions like AIs, reporting analytics, mail automation, etc. to be taken as for granted. Considering the vast uptick in technology we faced in a relatively short period of time it won't be a surprise to estimate where automation will be in the upcoming years.

2018 had already brought a more sophisticated perspective to attribution, helping marketers to explore its potential in the best possible way. If you’re ready to leave aside the traditional attribution methods and test new upcoming trends, then here are few key trends to focus on. Let's look into some marketing automation trends of 2019.

 

AI Is On The Upswing

The future lies in the hands of AI – Artificial Intelligence. There is a constant rise of using AI by the marketers across the globe. The usage number is not going down. As it is very evident that a competent AI provides all the features likeable for digital marketing automation, which if applied correctly can be acted as a digital assistant. The assistance provided are very mundane. It generally replaces a team member who provide updates, reports and reminders for official works. There are lot of vendors taking advantages of AI for earning success. Undoubtedly, the technology is at an impressive position today. It is very likely that over time the technology will get improved exponentially. Thus, we can very well expect for bigger and better AI developments in the near future.

 

Content Is The Master

To create an outstanding AI, greater focus must be on creating an appealing content. In the near future, AI is the effective way for generating leads and engage people in investing with your brand. Content is always the first point of contact for a brand to get leads. That is the reason behind prioritising creation for your automation strategies. Quality of the content thus bears a connection with a brand. This unfolds the recent marketing automation strategies that places a high focus on creating contents and leading them too. Start and engage your relationship with the potential leads by sending them podcasts that serves their interests. Also, ping them on an article that might be useful to them. In recent times, content will remain to be the best way to break through the initial barrier between your campaign and lead. It is a proven fact that an interested lead is a lead lucrative for sale. Thus, lending up to the next point.

 

Perfect Personalization

We are in the personalized age. We customize our phones with the apps that we like. Our social media feeds are curated as per our wishes. Scented candles can even be made with custom labels. People love things that are custom made. Thus, exceptional marketing is the only way out. Customers are more comfortable with companies that have their personal data and can use it to customise their experiences. It is really great that automation has been excelled to create personal experience for leads. The features offered by almost every solution helps your team to design unique messages based on the lead's profession, age, location or on other metrics as decided. These messages can get progressively more targeted until you get to know so much about a given lead that you can market directly to them.

 

Multiple Options

If there’s one thing to definitely expected in recent time is, a growth in market size. This means there are more options for buyers to search and find new solutions. Projections states that the market value by the end of 2019 the automation space will rise to USD 5.5 billion. That can simply mean more vendors with more competition and innovation in the space.

author

Rakesh Shah

7 months ago

Mobile applications are vital in an enterprise, but there are always something or the new coming through to transform the apps. As and when new applications are introduced to the enterprise, they eventually get integrated with the mobile apps too. Employees have higher expectations about the work apps they access. Get to know the enterprise mobile app trends that are widely used in recent time.

  • Wearable Devices – Wearable devices are now not only a simple personal accessory. Majority of organizations use wearable devices to allow its employees for accessing enterprise data and apps. Enterprise app developers need to be aware about employees who want to access apps by using those wearable devices.
  • Real-Time Data Sharing – Employees eventually demand that their apps are self-sufficient in providing them with real-time data. Such kind of real-time data can be of incredible use as they play a vital role throughout an enterprise. Developers must ensure that there are compatibility between real-time and common employee apps. Also, push notifications need to be leveraged to maintain top-notch communication.
  • Augmented Reality / Virtual Reality – Applications like augmented reality (AR) and virtual reality (VR) are becoming a necessity in the enterprise. Organizations are using these technologies for every purpose, from training the workers to data visualization. More and more technology are adopted, employees will expect more enterprise apps to incorporate it.
  • Cloud Technology – There is a trend where we see that apps are getting more and more cloud based just like the enterprises getting migrated to the cloud. This development of powerful apps on the cloud is reducing hosting expenses and decreasing the time to load for the apps. The cloud service also enhances app security, which is a real big concern in the enterprise.
  • Cross-Platform Tools – Mobile apps sometimes get neglected as many developers are so occupied with their work for traditional app development. An incredible learning curve is created for development on different native platforms. Enterprises are now leveraging cross-platform tools that allow teams to create apps by harnessing the existing skills that can be used across different platforms.
  • Blockchain – Enterprises use blockchain to decentralize data, enhance security and add more transparency. On mobile apps, this technology can be used for payment processing, smart contracts and to track every step on a supply chain. In future, blockchain can be leveraged to improve app authentication, and improve the real-time feature of the apps.
  • Artificial Intelligence / Machine Learning – Artificial intelligence (AI) and machine learning are embraced by the enterprises. These technologies are being harnessed for mobile apps. By embedding this technology in the apps, a more personalized experience can be provided to the users and can help with instant data analysis. Chatbots and language converters are few AIs used by the apps.
  • IoT Integration – The Internet of Things (IoT) is impacting at the large end on the enterprise, that includes mobile apps. It is common for developers to create IoT-enabled apps suitable for workplace. For example – a manufacturer might provide an IoT-enabled sensor friendly app that determines when parts are going to fail. This then saves both time and expenses and improved workplace safety.