In India Fintech is the technology and innovation that competes with traditional banking and  financial methods in the delivery of its services.The FinTech is a portmanteau of financial technology that describes an emerging financial services sector in the 21st century.  The examples of technologies aiming to make financial services more accessible to the general audience in more and  is via the use of smartphones for mobile banking and other online transaction, investing services and cryptocurrency . FinTech companies consist of both established financial and startup organisations/companies and technology companies trying to replace or enhance the usage of financial services provided by existing financial companies.

A mobile enterprise app is the most essential and necessary. In India the number of users on mobile is tremendious and thus it is the hottest market for innovation. While most of the banks already have mobile apps for banking very few of them have an analytics framework attached that can provide data at a large scale. Data is usually generated through sources like behavior insights, user interactions and repititive reviews. It is the easiest and most reliable source of data that banks can leverage to generate insights into the market.

The more hype about an application, that is at convienence to a larger number of people the more demand for its usuage increases on daily basis. This is when web application development takes a toll. Enchancing the existing applications attracts people on a large scale. 

As we have seen IoT(internet of things) can play a major role in banking and finance. With time many other data points will add and the level of personalization will increase from marketing to customer service. Internet of things a.k.a ( IOT) has tremendious ability into converting the way how banks and financial institutions settle major decisions and serve us.

Banks and fintechs have their own core competencies for their existence in this financial market. Fintechs or start-ups cannot exist without banks as consumers store their money and important financial information with them, that would be required by any fintech firm to service its customers.

Following are the perks of the partnership between FinTech and BFSI

  • Banks and fintechs partnership could open up gates of joint investment in technology, innovation, and various accelerator programs targeting different areas of banking for their mutual growth.
  • Due to a low operating cost and high transaction volumes, banks in partnership with fintechs will be in a position to provide their consumers with a variety of offers that can attract new customers and retain the existing customer base.
  • It will be a win-win situation for banks and fintechs due to such collaboration and the rate of return on investment will mostly be higher, in the long run, considering high volumes and a low operating cost.

Fintech having the access to BFSI will  serve  the essential  purpose to people. As we know, the time is invaluable, especially if you have to spend hours trained to make payments or even just to make deposits or withdraw money.  It’s Flexibility allows you to save information, query data in different alternatives that you could not previously. It also gives you the flexibility to be able to do it anywhere, anytime.

Companies can manage in a transparent and fast way. All in one click on your home community from your computer. Due to various mobile enterprise applications build for banking and finance sector which eventually helps people to perform smooth monetary transactions. Because of which  obtaining a loan is easier than ever. Investments has been transformed by crowdfunding. People can make easier payment from one account to other various accounts.

Most of us are mindful about the idea already. If you educate a girl or a woman, you educate a family, a community, a region or even a country. Just a single girl who takes the world ahead with her knowledge, can be an epitome of encouragement to several others.

With digital innovations, mobile application developments and digital transformations out there. There are a ton of applications which make life simpler for women. So on this international women’s day we have brought to you few advanced mobile apps and web apps that provide promising solutions for the betterment of every woman out there!

Women’s Inspire Network App (WIN):
Welcomed by Twitter and Social Media Business Consultant, this application provides accessible support and interacts with women who start their own business or who work from home or in their own comfortable zone. A real time application for those thrive to be a part of an online community. At home or on the go, this application can be used anywhere. It is helpful as you can tap into expertise, work with no sense of isolation, learn, share knowledge and also collaborate. 

Companion:
When it comes to applications developed for safety, you cannot compromise on anything. Companion lets you reach your destination with as the name suggests “Companions” around you on a live map. The companions here are the contacts you select. If you happen to run or your phone falls down or you do not reach on time, a message is sent to you asking if you are ok? Now if you do not reply within 15 secs, all of your companions are notified. You can also call the police when needed. All in all, it is a helpful app to avoid uneasy or tragic circumstances. 

myPill:
The struggle to track your birth control pill intake or menstrual cycle, ends when you download this application. This application ensures you are as protected as needed, by notifying about the pill intake or the need to replace other forms of contraceptives or the time you need to schedule a checkup with your doctor or when your period is around. Certainly helping women through crucial situations. 

SitOrSquat:
Are you the one who avoids unhealthy or unclean areas, especially when it comes to visiting a restroom? SitOrSquat is an application that tells you about the bathrooms nearby. With the help of it, you can find restrooms in unfamiliar areas. This application is not only meant for sanitation purposes, but it also helps you totally avoid the unpleasant areas, anywhere around you. 

Mint:
This one is completely dedicated to all the independent women out there. It totally helps you manage your finances by putting together, investments, credit card bills, bank accounts and outlays on one single interface. The constant tracking ensures that you never bear debts, procrastinate any payment or exceed your credit limit. 

Flipboard:
This is for anyone out there who wishes to stay informed and updated about the news or any social media happening. Flipboard provides you handy, easy-to-digest, customized news in the most easy and comprehensible manner. It is a magazine-format platform that provides you succinct information on topics that interest you.

This international women’s day, we all can contribute! By doing our bit in every little way, that enhances the livelihood of women. Also with mobile apps and web apps, we certainly have a major support system by our side that helps women and encourages growth in the long run. So, let’s pledge to make a difference!

author

Rakesh Shah

5 months ago

There isn’t a single day that passes by without a new announcement about how banks are finding ways to incorporate blockchain systems into their daily functioning. Banks preferably have a notable interest in utilizing Blockchain Technology because it is a great source to avoid fraudulent transactions. Blockchain is considered hassle free, because of the extra level of security it offers. It combines shared databases and cryptography allowing multiple parties to have access to a universal digital ledger that cannot be altered. So its a secured chain with blocks of data that cannot be undone or changed.

Today fraud protection is a big deal, so let’s check out what type of digital solutions are banks considering to curb this:

Purchasing Bitcoins:
Traditionally to buy bitcoins you need to set up an online wallet, verify your details and make a deposit in return for some coin. However, there have been new bitcoin ATMs and cashpoints been introduced that let you physically purchase coins then and there, the verification process is carried out on the phone. The most natural progression is for a bank to leverage this, making it a part of their services. Since the average brokerage for purchasing cryptocurrencies ranges from 10-15 %, banks can have a good profit margin. So banks can either stay away from cryptocurrency or take up the bandwagon.

Utility Settlement Coins (USC):
The product USC will soon be a part of the digital cashsystem created via blockchain technology. No third-party verification and a universal ledger visible to everyone will enable quicker payments between bank accounts than ever. The good news is six banks have joined the USB-led effort to develop a USC and it will most likely be launched by the end of 2018.

Syndicated Loans:
When a syndicated loan is borrowed by a company it usually takes long for the entire process to happen. Much of the communication about loans is yet done by fax. Now putting up syndicated loans on blockchain systems will make it convenient. The key challenge is, finding a way for separate blockchains to talk to each other so that changes to a loan's ownership can be easily reflected across all systems.

Clearing and Settlement:
The web that is used to record loans and securities costs financial institutions and banks huge sums to run. This again is a place where blockchain technology can come in. Banks could save up by using blockchain technology to improve the efficiency of clearing and settlement.

Trade Finance:
Even today, trade finance is still mostly based on paper, such as bills of lading or letters of credit, all of this being sent by fax or posts all over the world. Many bankers seem to be crying out for modernization. Several of them believe that blockchain is the obvious solution especially as numerous parties need access to the same information. And if there is a lot of people who need access to the data, Blockchian is the one technology that can spread the information legitimately within seconds.

Identity:
Verification plays a vital role in banking, be it of the customers or the counterpart. Without verification, there is a lot of threat and lenders would quickly lose their position of being the guardians of people’s money. If banks aren’t responsible enough regulators can charge them a penalty to do so. From years, banks have been looking for digital solutions to record customers identities and keep them updated. Its been extremely challenging and banks aren’t being able to find the right formula. Blockchain has the ability to share a constantly updated record to many parties, now this cryptographic protection can be a great solution.

The Blockchain technology offers several chances to reshape and enhance the banking industry. Its upto these financial institutions now whether they pick a digital transformation consultant or not.

author

Rakesh Shah

5 months ago

Being the center of disruptive changes, the BFSI stands still to embrace another transformative year in 2018, especially, on the customer engagement front. Its a good-bye to traditional banking moving towards digital transformation. The digital ecosystem and hyper-connected networks of today have meant that Banking, Financial services and Insurance (BFSI) enterprises are focusing their energies on innovation, leveraging the newly available technological platforms.

Here are some of the recent and emerging trends, technologies and tools that are likely to transform the financial sector in a technologically empowered tomorrow.

Application Management Services:
Enterprise applications play an increasingly important role in business operations, this is the reason many companies have already turned to mobile application development and web application development.

The BFSI vertical's are very complex and have to support various third-party applications, complex business workflows, and the growing remote and mobile workforce. Moreover with the emergence of eWallets, UPIs and payment gateways, businesses are expanding their coverage. This is reason this sector totally requires the help of application management services to enhance performance, simplify management and reduce costs. 

Blockchain:
Security vulnerability has always been the biggest issue for digital transactions. Banks have been working overtime to abandon this fear by adopting Blockchain technology. With Blockchain, you can offer a “hyper secure” environment, preventing unauthorised access and any cashless digital transaction made has a stamp that provides enough assurance.

Not only are digital payments fast and highly secure using multi-signature verifications, growing internet usage and smartphone penetration also adds up to a lower transactional cost. Blockchain technology is likely to be a key driver of innovation in BFSI in the future.

Open Banking:
Open banking, also known as Open Bank Data, will be a new innovation of financial technology that banks will adopt. Users are already rooting for it. It involves the usage of Application Program Interface to let customers switch and carry on transactions from one bank to another. It is a platform where third party enterprises with their APIs can form a strong community with BFSI enterprises, leading to a stronger collaboration. It forms an ecosystem of highly secure third party applications and services. Also, Banking-as-a-Service model (BaaS) will encourage banks to be transparent about their service offerings. It also allows customers to switch between accounts and avail personalised services at a considerably lesser cost. Mobile application development, web application development, usage of APIs will increase customer satisfaction and drive maximum loyalty from them.

Social Media:
Social media platforms are now leveraging their potential, by offering BFSI enterprises a chance to connect with new markets and many consumers. For instance, social media today has a significant role in determining a borrower’s creditworthiness.

BFSI enterprises today are creating business models revolving around social media. A strong friend network on social media can help anyone explore the best avenues to receive banking loans.

Banks and financial services have already started adopting to the said “Digital Transformation”,  while some are yet paving way for it. Although all of these innovations are certainly going to change the face of banking, giving birth to a better improvised sector.

During the past decade, as mobility emerged as a strong workplace trend, it brought with it a new set of risks for the banking and financial services industry (BFSI). Today, mobility can certainly be used as a beneficial tool to drive business growth. The increased convenience of advanced self-service through web apps and mobile applications leads to improved customer loyalty, high brand visibility, shorter procedures and less cost for customer acquisition. But  all of this is only possible if companies in the BFSI sector overcome all the challenges.

BFSI companies have to pursue several data protection and privacy compliances. Indian banks have to strictly adhere to a cyber security framework that has been laid out by the Reserve Bank of India. There also exists detailed guidelines on IT governance, security and cyber fraud. Similarly, insurers and stock brokers have to be in compliance with the guidelines issued by IRDA and SEBI, respectively.

The Challenges

The rising need to adopt mobility is what created a greater amount of pressure in the market. Companies had to live upto certain expectations. They needed to build user-friendly apps to deliver services to internal users as well as customers. BFSI companies were well equipped with the security policies that previously existed. So mobile application development, gets tougher as the new developments go radically against the norms that have always been followed. Many of the BFSI companies have certain legacy systems in place such as Customer Relationship Management, Trading platforms etc. Now when it comes to mobile application development, it all moves at completely opposite direction as it calls for a legacy transformation.

From a users perspective, real-time information delivery is a critical requirement that apps must fulfill in this sector. For example, Portfolio Tracker (for agents and customers), eKYC, fund transfer are some of the services that need to be provided without glitches and delays. A hesitant user adoption of apps is another challenge BFSI companies face. Typically, user adoption is high during the initial phase when companies launch one app or two. Then there is a rapid fall of downloads with every next app-launch as users do not find value in downloading every app. Some users may also have app discovery challenges when the organisation launches multiple apps, which further leads to a drop in adoption. As a result, heavy investments made by companies may not always turn out to be beneficial. 

The Solution

The mobile channels that banks own should be coherent with all other channels that exists. This in turn enhances data flows smoothly, to and from devices. The next gen devices need to have a deeper integration to support back-end systems and process flows. A new app architecture, applications known as packaged web apps (PWAs) are stored inside a container app. It is then the only application that a user needs to install. All the apps further launched by companies are present inside this application. Introduction of a new app is added to a users container. This aids app discovery and application usage. Now, since apps are developed as PWAs, it addresses the compliance, data security and privacy issues that BFSI are concerned about. Companies can also pack features such as single sign-on and user management for role-based access

PostBox Communications helps banks implement digital strategies that are coherent and enhance user experience. Its a comprehensive suite of services that includes mobile application development, web application development  and digital transformation.

PostBox Communications can help you serve two types of customers

Mobile customer – Mobile banking, customer services, mobile marketing etc. 

Mobile workforce – Sales and marketing teams at workplaces, collaboration and productivity applications that increase efficiency etc. 

We have a lot in store, if you wish to explore more of us, contact us today.

author

Rakesh Shah

5 months ago

The world has become a part of agile digital innovation, a time where technology is evolving faster than organizations can adapt to them. This is seen at every nook and corner and that is why we have heard news about the Digital transformation and the BFSI sector. These days, the government too is taking new initiatives to promote a cashless society.

Through 2017, we have seen digital advancements, new regulatory policies, and ever demanding customers reshape the banking industry’s landscapes. Earlier banks must have considered fintech companies as agitators but that’s not the scenario anymore. Today they both have come together as partners and move as a united force towards the digital world.

Machine Learning: Banks in 2018 will start adopting new systems that are powered by machine learning to deliver better offerings. These machines will automatically learn customer behaviour, expectations and responses that need to be given, in order to improve customer experience. Insights will be gained by taking up big data tools and will enable banks to predict customer needs and meet them in a customized manner.

Block Chain Technology: The banking industry can benefit widely from block chain technology as it helps prevent fraud, speeds up contract enforcement and also promotes transparent processes. As blockchain is unhackable due to time labels that mark a data entry in a distributed ledger, banks will explore alternatives to leverage the power of blockchain to transform backend operations. Several major players have already begun pilot projects to measure the feasibility of integrating blockchain into their ecosystems.

Efficient Workflows: The technological advancements today aid the backend operations of banks. It helps them easily identify any loopholes in their daily functions and brings in significant improvements in process efficiencies.

Augmented Reality App: An application that integrates a users physical world with the virtual world is called an augmented reality application. AR mobile app lists all dining destinations, property lists, shopping centres as well as ATMs, bank branches etc with real life pictures along with distance and directions. Significant investments, trial and tests are being done in order to make use of this technology for the positive sign. Other than this, mobile enterprise apps, mobile custom apps etc have already been adopted by banks and other companies from the BFSI sector in order to enhance performance. 

Security: With so much data being generated every second, hackers are constantly finding ways to acquire it. Cyber security measures till date have mostly been reactive rather than preventive in nature, banks will now begin to adopt additional measures to ensure data is secure at all stages with a combination of encryption, OTPs, statistics authentication etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To build a digital ecosystem, it is always advisable to pick a reliable digital transformation consultant. One digital agency in town that has had a credible history because of its work is, PostBox Communications. Bajaj- IC Onboarding, Bajaj- Balic & Bagic, Bajaj & Yes Bank- Premium Calculator are some of the amazing projects that have been completed and executed rightfully by PostBox Communications. Wish to live up to the digital trends? Make sure you choose the ideal consultant!

author

Rakesh Shah

6 months ago

Pick a blank piece of paper and start writing. Hold on! That is definitely not how you write a brand concept. Before you begin, the necessary homework is vital to build a strong and compelling story.

So lets first understand,

What is a brand concept?
The abstract behind a brand, its meaning, the thought that should occur to peoples mind when they think about your brand, can all be precisely defined as a brand concept.

All the homework that needs to be done and the steps that need to be taken to develop a strong brand concept are laid right here:

Understand your Positioning Statement
What makes a strong brand? “brand positioning” and most of the inputs while writing a good concept, comes from a positioning statement. So you need to understand whom are you talking to and what are you selling. Brand positioning statements act as a great tool for you to firstly know everything about your brand and then pick the exact target group you have to serve and the brand promise you need to vouch for.

Touch the real consumer insight
A concept may not always directly connect with the target group. But it can definitely touch a major part of their life i.e some problem that needs to be addressed. This can be derived from nothing but a consumer insight. See below the surface! Insights are not the data but a truth about a customer. Once you get that right a brand concept can certainly lead off with a customers enemy.

Benefit to the insight
What is the promise you want to make to the customer? Once you've touched the customer insights, you need to lay down the benefits that your brand will successfully provide. The benefit statement needs to be in tangent with each other. Does the benefit answer the insight? Is it the best form of articulation? If no, then you need to change the former or latter. The link between the two needs to be completely logical.

Reasons to believe
Yes you've promised a lot of things but why should a customer believe you? State the Reasons to Believe (RTBs). RTBs are the proof to the customers that they will actually receive what you've assured.

They can be put down in the following way:

  • Features of the product, that could include any new technology.
  • Facts about the product.
  • The manufacturing process.
  • Its history or any credible story about it.
  • The reputation already created in the market.
  • Testimonials from endorsers etc.
  • Just make sure your RTB is strong, in line and impactful.

Make it brief
Too many brand leaders write large concepts that include everything. There’s no value in getting a concept to pass a test and then being unable to execute it because of its size. Narrow down your content, just touch one benefit and 2 RTBs. Cut the words used, ask people around you to read the concept and see if they comprehend the main aspect. Continue editing till the main point is loud and clear.

The perfect brand concept can act as the right brand building strategy and an efficient branding agency can help you get through it. It can help you simplify the toughest parts and take you to greater heights. Do consider visiting PostBox Communications, a leading branding agency in Mumbai!

author

Rakesh Shah

6 months ago

The major shift from print media to the digital media is already visible. Today when a customer needs a business or a brand, he always looks for them on the internet and lands onto the website. Undoubtedly a website is your virtual home, the first point of contact for anyone who wants to get in touch with you. So knowing this, the effort here is to make the best first impression. This comes with adopting the predicted web development trends for 2018, in order to break the clutter and stay ahead. Also, the need to have an exceptional and congenial site is what keeps customers on your page.

A quality website can be designed in two ways

  • Do it Yourself
  • Hire a website design company

The first option is only recommendable if you are an expert in the field of UI and UX. Otherwise, you must opt for a proficient website design company.

Here are a list of reasons why you should do so?

Visual elements:
A customers experience when he visits your site, the colours, graphics, load time etc, acts as a deciding factor whether it will be accessed again. Visitors do not wish to spend long hours searching something on your website. Nor do they want to be flooded with long monotonous texts. A professional developer will ensure all the elements are arranged rightly, the color scheme, text and navigation etc are designed to make a site user-friendly.

Appropriate indexing settings:
Whenever you begin creating a website for your business, the first thing you probably want is to have people find it. And, of course, one of the ways you hope they will find it is through search. A web development company works to optimize your site in compliance with a search engines algorithms. If your site is found by them, only then will it be visible to other users.

Digital marketing services:
Websites must have continual maintenance to keep them updated and relevant to their niche. Technology is continually changing, and for websites to remain popular and successful, they must remain up-to-date with these trends. Digital marketing services which consists of content, graphics, blogs etc will increase the efficiency and effectiveness of your website. When using a professional web design service, you benefit from their services to keep your site updated and fresh.

Customized solutions:
A website designer and developer will personalize his services as per your demand. He will evaluate your business and products, and work with you towards your goal for the website. Do you want to increase online sales? Or you need Walk-in sales? Is your site for informational purposes only? Once these and other questions are answered, your site will be designed to meet those specific needs successfully.

After reading about the importance of being a website designer, if you are on a hunt for one, PostBox Communications is here! We are home to a bunch of talented employees PHP website developers, UI & UX developrs etc. Our services are a promise of satisfaction. Visit us to know more!

author

Rakesh Shah

6 months ago

Marketing mistakes are reckless, they cost us a lot. As we begin afresh for 2018, lets make sure our brands are not hampered by any marketing blunders that we must have repeated time and again in 2017.

  1. Test your advertisement on multiple devices: It has been found that 51.3% of all the website visits came from mobile devices. In 2017, about 54% of e-mails were accessed on the phone. Today's customer receives information from several sources, mobiles, laptops, tablets, computers etc. So when you test your creative, check its potential on each device. Do not assume that you will gain the same results from all of them. It may turn out to be that big blunder, you need to avoid.
  2. Spending just a little time to craft your marketing message: This is the single-biggest mistake marketers make and yet continue to make. Simply not paying enough attention to writing the message before you push it out to an audience, can benefit you in no way. If you've not thought through your communication, it won't do the intended work. Whether you're writing a blog post, composing an email, posting a Facebook update or creating a pop up, every word you write should convey your message clearly and convincingly. The marketing platform does matter but the message too plays a crucial role.
  3. Hiring the right digital consultant: The effectiveness of your marketing efforts is totally dependent on the talent and potential of your digital consultant i.e the marketing team you hire. We live in a fast-changing and uncertain environment. Your marketing team needs to cope up to these demands. It should consists of smart, witty, analytical and creative minds. They need to make only those moves that work in favour of your brand. 2018 is the year to trade up. Hire superstars. That's what it takes to win.
  4. Creating content that enhances SEO: This begins with not just pushing your content but creating quality content that is SEO friendly and increases the visibility of your site. It has always been, search engine now then and forever, follow this rule and pick search engine marketing services, that work well for your brand. Let your customers find meaning in your content. Also, spread your content across several platforms, LinkedIN, Facebook, Twitter, Instagram etc get your content in front of customers, wherever they are. Using social media as a publishing outlet is the ideal way to do so.
  5. Not moving from personalization to individualization: Everyone is talking about personalization and everyone is doing it. But are you just inserting your customers name at the start of your message? Well, if that's the case you have to dig deeper! Learn insights about your audience and strategize as per each ones needs. It shouldn't be mass marketing but thorough, one-on-one marketing.

Avoid any faults in your marketing strategies to give rise to the best leads. You have studied the tips make sure you execute them.

PostBox Communications, is a smart PPC company in Mumbai, providing range of services from PPC advertising services to e-mail marketing and everything else. We are here to help you avoid all the marketing mistakes.

author

Rakesh Shah

6 months ago

Back in late 2015, Google announced an interesting approach to app development, that they speculated, would lead to a major shift in the usage from the limited functionality and platform-based design that was prevalent in the industry. This new method was fittingly referred to as a “progressive web app“, or PWA.

The concept was a combined effect of the very best qualities of the web with native apps.

Progressive Web Apps (PWAs) are capable of accelerating transaction processing for mobile shoppers, site searches, and service delivery to levels that consistently outperform even the most responsive legacy sites. They have already shown progress for several brands that have their PWAs live.

So lets have a look at a few reasons why, you should consider progressive web application development:

App cum website: The foremost benefit of a PWA is the basic that makes it. Application+Website. They are designed like mobile applications and yet have the full functionality of websites with dynamic data and database access. What sets them apart from native apps is that you can get an access to them via portals and which are indexed by search engines and can be found right there. The entire mode of access changes and this brings about a major change in the user experience.

Direct download: No developer is bound to follow the Android and iOS rules when it comes to Progressive Web Apps. This is because users are not routed to any playstore, since these apps are simply hosted on a web server. The app directly needs to be downloaded onto the device. They have their own icon on the screen once the download is complete. A shorter process for these apps enhances it download, as users have less chances to leave.

Offline option available: Mobile applications are self-contained and can be browsed through when there is no internet connection. Websites on the other hand, are absolutely limited to be displayed properly. They do not have the offline mode available. With the offline option handy for PWAs the frequency of users coming online increases. So you have a higher engagement rate.

Gadget friendly: Progressive web apps work across all devices. They also offer the same user experience regardless of the device they are being used on. You could use a PWA on your mobile, then switch to your tablet and there won't be any difference between each experience. Not only does this make a PWA simpler and user-friendly, but it also improves the brand image and identity on a whole. The success of brands that have already embraced PWAs is blooming by the day!

Flipkart: India's biggest eCommerce site moved to Progressive Web App technology as a way of enhancing the mobile SEO and visitor engagement, and it worked well. The story is such, compared to the previous mobile experience, the time spent on the site has tripled. It has generated a 40% higher re-engagement rate among the first-time visitors. The "Add to Homescreen" icon has generated a 70% higher conversion rate.

Ola: This cab service provider, offers a PWA which is as much as 300 times smaller than the Android application and 500 times smaller than the iOS application. Several visits to the site consume just about 10KB. All these features have increased the usage of the site. Interesting developments that promise benefits are here! Lets take that leap of faith.