Rakesh Shah

3 years ago

Gone are the days when a product quality mattered, now if the product doesn't have a brand it won't really get attention, it has too. People, today buy a brand. There truly isn't much difference among the products sold in the market. It's the brand that impacts the major difference and makes the purchase decision easy for the customer.

Even though a product is equivalent to a brand it still has a major difference. A product can be just a product if it doesn't have a connect with its consumers. But a brand on the other hand has a connect and a attachment with its consumers and buyers.
A brand knows its target audience, so it majorly focuses on the needs and wants of its consumers.
It has an emotional connect due to which the consumer relates and this is why there is an increase in the brand and its buyers and consumers. This gives value to the brand which is so essential for the market in the industry or rather the corporate world. This isn't it, a brand basically bonds with consumer with trust. A faith that the goods or service is at its former best. Most often brand management agencies maintain the value and status of the brand.
Following are the certain aspects why branding plays a major role in the market: 

  1. Brands provide with a mental freedom: Consumers always want comfort, happiness and satisfaction in their whatever they purchase or consume. If a brand constantly gives the consumer a good experience, then eventually consumers build a trust and know that the product a service is trust worthy, which is helpful for future endeavor.
  2. A decision maker, therefore saves time: So many options and you will still purchase or consume products you use on a daily basis. Branding helps defining in an instant, with maximum though process what makes and keeps the product desirable and unique than comparable products.
  3. Adds value and provides safety: In regards with a brand, once its renowned its obviously responsible for the experience of the consumer or buyer. It ensures that the product or service won’t cause harm and is tested and proved.

Following are the factors to branding failure: 

  1. Absent minded about the position: When a brand forgets what it is and what it stands for and tries to experiment with its identity and positioning to an extent that it takes a totally different route. This route could result in that brands failure as it might not be compatible to the existing image and positioning of the brand.
  2. Over confidence: Most often, successful companies come across the biggest failures because of their strengths and past victories, which eventually resulted in being over confident and lulled them into complacency that they don't bother trying new strategies and eventually don’t tend to care about the current competitors. 
  3. Lack of change: The environment in which the brand functions is dynamic and requires it to change its marketing and branding strategies from time to time to keep up with the trend and to maintain and gain new consumers. In a digital era of time, if brands continue constant medium of print media, it surely makes a broader way for its competitors to level up towards market in the industry. Similarly, if a brand fails to infer the current and future needs, wants, and desires of the customers, there are greater chances that it may lose to its competitors. Here is when brand management agencies put forth strategies for companies in order to not loose the value of the brand.
  4. Brand ego: Most often in corporate branding once the its acknowledged, it tends to boost ego, which eventually isn't good for the brand or the respective company or organizations. It tends to get irrespective about the needs of the consumers which gradually causes unhealthy relations with the consumers.

During the past years, the usage of smartphones has increased incredibly on such a greater extend, because its helpful to execute daily tasks. Phones as such have become so reasonable that anybody can afford it.This anywhere to go handy technology is convenient since it helps in save time in regards with one’s daily routine. Even simple tasks like buying a meal at any part of the day can be done with the touch of finger tips. From Shopping to making minute to major bank transaction can be done as well. Due to its quick response and out reach of replacing conventions, the rise in mobile application development also increases.

Mobile application development is a multi-level process. Each level requires expertise and quality checks ensuring that all the important major function are  as intended and without any glitches. With such conditions and increase in  the rate of growth for mobile apps, it is currently the most important focus in the eyes of blockchain developers.

Blockchain development is being hyped since it covers multiple areas that can be integrated. Digital  transaction in businesses processes can be made more accessible using this new method of technology via blockchain protocols. The chances of financial fraud and systemic risk are comparatively reduced by using blockchains. Examples of the use of blockchains include a payment system and digital currency, generic governance tools, instigating prediction markets, simplifying crowd sales, collecting taxes, and conducting conveying. Using this technology, no middlemen or regulatory parties are involved in ensuring the authenticity of transactions, and it can only be confirmed by the parties involved and organized through communication of smartphones or other  electronic devices. So, you don’t need a trust from service providers any longer and can keep away from capital being tied up in disputes. Blocking developers are targeting a stage to set an experience for mobile capabilities and to get associated with android and iOS  application web development in order to manifest fresh ideas and plans in a practical smatphone application.

Because of the rise in ample amount usage of smartphones its more convenient for new business to start over the click of a button from a smart phone. This brings in rise of newly high-tech oriented business men to the industry.It eventually gives rise to certification and enhancement of app of web development because of the rise consumers, consuming and making better returns via an application or various applications form a smart phone. Like for example- its convenient for one person if they don't want to step outside the house, to access to a website of a store or go online and purchase, later to which the website is updated for customer convenience because the demand for it increases gradually.

Following are the major factors why mobile application development will grow on a huge scale because of the blockchain developers :

  1. It will conduct easier transaction, which in turn results in saving time
  2. Blockchain developers are skilled and their requirement increases in the industry
  3. Modern ways of usage and no misrepresentation of data exchange


Rakesh Shah

3 years ago

Its not even been more then a decade for Fintech in India and its already taking over widely through  its digital transformation. With a large market of enterprise solutions, unserved customers, an active start-up ecosystem and a large technology talent pool, India has a vigorous opportunity that is captivating in the Fintech place.

As of present, India has everything it requires in order to establish itself as a Global Fintech hub. The digital world has come out with that challenges the value of currencies due to which Fintech companies or organizations ensure that the value and its proper transaction are carried out efficiently with ease and inconvenience. It is the new era of finance and it will change and mend all the traditionals mediums of transaction since fintech is easily accessible and saves time.Its a complete game changer in India.

Following are the reasons why it is the game changer:

  1. This digital transformation is a build up to larger networks and spaces.
  2. Fintech has innovations and variations as per a customers need and requirement.
  3. Its convenient for access and is very user friendly.
  4. There is a greater engagement at the global level.
  5. It is the new mode of accessibility and delivery of financial services as opposed to the traditional methods in regards to banking.
  6. One can transfer money without time or place restrictions.
  7. Partnership and interaction with global hubs eventually leading to effective collaborations.
  8. Provides a better and additional services and facilities to customers.
  9. The services offered are available at much more reasonable costs when compared to traditional services.
  10. Fintech plays a major role in helping users to manage their budget and track bills.
  11. It's changing the way we invest in firms from various sectors and platforms.
  12. Extreme larger growth in the primary  aspects of financial services including banking, investing, borrowing and saving.
  13. Fintech startups in the micro saving department is helping common man save their change for personal finanace and savings.
  14. Fintech hubs are flourishing massively in big corporations are racing to build blockchain platforms.
  15. Due to the adaptation of blockchain platforms in fintech hubs which has eventually highlighted the increase in the availability of coders.
  16. Financial technology is the new mode of accessibility and in delivering in regards with financial services as opposed to the traditional methods of banking.
  17. Fintech organizations in India started since half a decade which is why its medium to reach to a larger view point increases as time passes by.
  18. In India it encompasses a wide of companies using software to provide financial services therefore there is higher reach towards fintech companies compared to traditional methods.
  19. Fintech pitches in towards services such as the mobile wallets systems, mobile banking, crowdfunding, peer-to-peer lending.
  20. Proximity and extension towards its customers experience is impeccable.


Rakesh Shah

3 years ago

The World Association of Newspapers and News Publishers, or WAN-IFRA, which is the global organisation known for world’s press. Its authority is driven from a global network of 3,000 news publishing companies and technology entrepreneurs, and its legitimacy from its 80 member publisher associations representing 18,000 publications in 120 countries. The digital awards is a series of platform to communicate, interact, exchange knowledge. The awards are granted in regions around, world-wide throughout the year.The events held up this year for 2018, has a lot to offer.

Following are the digital events which are held for the month of April,2018

Publish Asia – Bali Indonesia (24th to 26th April, 2018)

This digital event at Publish Asia is the acknowledged annual meeting venue for the Asian newspaper and news publishing industry. There are more than 400 and more executives from over 30 different countries that happen to assemble in Bali, Indonesia. This is a three day event of interaction, engaging and exchanging new ideas.

Publish Asia offers a concourse that focuses majorly the obsctales faced by editors, journalist and newsroom editors today. This is inclusive of all the trends and solutions but also some of the issues of concern that journalist and editors face and their sustainability. It also focuses on the problems and obtacles faced by journalist, today’s news publishing business that are the representation of our industry. Want to know how to keep up with the innovation in print ? Then you must not miss this digital event since they are about to reveal the key comprehension of tranformation that are required for a digital-centric, from here on.

Attracting Millenials to News Sites – Hyderabad, India (26th to 27th April, 2018)

During this digital event one will know more about the latest trends that engage to millennials. You will learn from the world’s leading newspaper companies tips, solutions to deal with tactics that are faced in newsroom in India. Its a two day workshop that will guide to how newspaper and today’s youth engage when it comes to reading print articles .It will also help us understand how digital consultans or digital news media companies are finding new ways to introduce and catch the attention of young readers via online platforms, social media and education. The event is going to focus on various pointers on how to get young mind and young readers to understand and help them engage to millennials.

In India Fintech is the technology and innovation that competes with traditional banking and  financial methods in the delivery of its services.The FinTech is a portmanteau of financial technology that describes an emerging financial services sector in the 21st century.  The examples of technologies aiming to make financial services more accessible to the general audience in more and  is via the use of smartphones for mobile banking and other online transaction, investing services and cryptocurrency . FinTech companies consist of both established financial and startup organisations/companies and technology companies trying to replace or enhance the usage of financial services provided by existing financial companies.

A mobile enterprise app is the most essential and necessary. In India the number of users on mobile is tremendious and thus it is the hottest market for innovation. While most of the banks already have mobile apps for banking very few of them have an analytics framework attached that can provide data at a large scale. Data is usually generated through sources like behavior insights, user interactions and repititive reviews. It is the easiest and most reliable source of data that banks can leverage to generate insights into the market.

The more hype about an application, that is at convienence to a larger number of people the more demand for its usuage increases on daily basis. This is when web application development takes a toll. Enchancing the existing applications attracts people on a large scale. 

As we have seen IoT(internet of things) can play a major role in banking and finance. With time many other data points will add and the level of personalization will increase from marketing to customer service. Internet of things a.k.a ( IOT) has tremendious ability into converting the way how banks and financial institutions settle major decisions and serve us.

Banks and fintechs have their own core competencies for their existence in this financial market. Fintechs or start-ups cannot exist without banks as consumers store their money and important financial information with them, that would be required by any fintech firm to service its customers.

Following are the perks of the partnership between FinTech and BFSI

  • Banks and fintechs partnership could open up gates of joint investment in technology, innovation, and various accelerator programs targeting different areas of banking for their mutual growth.
  • Due to a low operating cost and high transaction volumes, banks in partnership with fintechs will be in a position to provide their consumers with a variety of offers that can attract new customers and retain the existing customer base.
  • It will be a win-win situation for banks and fintechs due to such collaboration and the rate of return on investment will mostly be higher, in the long run, considering high volumes and a low operating cost.

Fintech having the access to BFSI will  serve  the essential  purpose to people. As we know, the time is invaluable, especially if you have to spend hours trained to make payments or even just to make deposits or withdraw money.  It’s Flexibility allows you to save information, query data in different alternatives that you could not previously. It also gives you the flexibility to be able to do it anywhere, anytime.

Companies can manage in a transparent and fast way. All in one click on your home community from your computer. Due to various mobile enterprise applications build for banking and finance sector which eventually helps people to perform smooth monetary transactions. Because of which  obtaining a loan is easier than ever. Investments has been transformed by crowdfunding. People can make easier payment from one account to other various accounts.

Most of us are mindful about the idea already. If you educate a girl or a woman, you educate a family, a community, a region or even a country. Just a single girl who takes the world ahead with her knowledge, can be an epitome of encouragement to several others.

With digital innovations, mobile application developments and digital transformations out there. There are a ton of applications which make life simpler for women. So on this international women’s day we have brought to you few advanced mobile apps and web apps that provide promising solutions for the betterment of every woman out there!

Women’s Inspire Network App (WIN):
Welcomed by Twitter and Social Media Business Consultant, this application provides accessible support and interacts with women who start their own business or who work from home or in their own comfortable zone. A real time application for those thrive to be a part of an online community. At home or on the go, this application can be used anywhere. It is helpful as you can tap into expertise, work with no sense of isolation, learn, share knowledge and also collaborate. 

When it comes to applications developed for safety, you cannot compromise on anything. Companion lets you reach your destination with as the name suggests “Companions” around you on a live map. The companions here are the contacts you select. If you happen to run or your phone falls down or you do not reach on time, a message is sent to you asking if you are ok? Now if you do not reply within 15 secs, all of your companions are notified. You can also call the police when needed. All in all, it is a helpful app to avoid uneasy or tragic circumstances. 

The struggle to track your birth control pill intake or menstrual cycle, ends when you download this application. This application ensures you are as protected as needed, by notifying about the pill intake or the need to replace other forms of contraceptives or the time you need to schedule a checkup with your doctor or when your period is around. Certainly helping women through crucial situations. 

Are you the one who avoids unhealthy or unclean areas, especially when it comes to visiting a restroom? SitOrSquat is an application that tells you about the bathrooms nearby. With the help of it, you can find restrooms in unfamiliar areas. This application is not only meant for sanitation purposes, but it also helps you totally avoid the unpleasant areas, anywhere around you. 

This one is completely dedicated to all the independent women out there. It totally helps you manage your finances by putting together, investments, credit card bills, bank accounts and outlays on one single interface. The constant tracking ensures that you never bear debts, procrastinate any payment or exceed your credit limit. 

This is for anyone out there who wishes to stay informed and updated about the news or any social media happening. Flipboard provides you handy, easy-to-digest, customized news in the most easy and comprehensible manner. It is a magazine-format platform that provides you succinct information on topics that interest you.

This international women’s day, we all can contribute! By doing our bit in every little way, that enhances the livelihood of women. Also with mobile apps and web apps, we certainly have a major support system by our side that helps women and encourages growth in the long run. So, let’s pledge to make a difference!


Rakesh Shah

3 years ago

There isn’t a single day that passes by without a new announcement about how banks are finding ways to incorporate blockchain systems into their daily functioning. Banks preferably have a notable interest in utilizing Blockchain Technology because it is a great source to avoid fraudulent transactions. Blockchain is considered hassle free, because of the extra level of security it offers. It combines shared databases and cryptography allowing multiple parties to have access to a universal digital ledger that cannot be altered. So its a secured chain with blocks of data that cannot be undone or changed.

Today fraud protection is a big deal, so let’s check out what type of digital solutions are banks considering to curb this:

Purchasing Bitcoins:
Traditionally to buy bitcoins you need to set up an online wallet, verify your details and make a deposit in return for some coin. However, there have been new bitcoin ATMs and cashpoints been introduced that let you physically purchase coins then and there, the verification process is carried out on the phone. The most natural progression is for a bank to leverage this, making it a part of their services. Since the average brokerage for purchasing cryptocurrencies ranges from 10-15 %, banks can have a good profit margin. So banks can either stay away from cryptocurrency or take up the bandwagon.

Utility Settlement Coins (USC):
The product USC will soon be a part of the digital cashsystem created via blockchain technology. No third-party verification and a universal ledger visible to everyone will enable quicker payments between bank accounts than ever. The good news is six banks have joined the USB-led effort to develop a USC and it will most likely be launched by the end of 2018.

Syndicated Loans:
When a syndicated loan is borrowed by a company it usually takes long for the entire process to happen. Much of the communication about loans is yet done by fax. Now putting up syndicated loans on blockchain systems will make it convenient. The key challenge is, finding a way for separate blockchains to talk to each other so that changes to a loan's ownership can be easily reflected across all systems.

Clearing and Settlement:
The web that is used to record loans and securities costs financial institutions and banks huge sums to run. This again is a place where blockchain technology can come in. Banks could save up by using blockchain technology to improve the efficiency of clearing and settlement.

Trade Finance:
Even today, trade finance is still mostly based on paper, such as bills of lading or letters of credit, all of this being sent by fax or posts all over the world. Many bankers seem to be crying out for modernization. Several of them believe that blockchain is the obvious solution especially as numerous parties need access to the same information. And if there is a lot of people who need access to the data, Blockchian is the one technology that can spread the information legitimately within seconds.

Verification plays a vital role in banking, be it of the customers or the counterpart. Without verification, there is a lot of threat and lenders would quickly lose their position of being the guardians of people’s money. If banks aren’t responsible enough regulators can charge them a penalty to do so. From years, banks have been looking for digital solutions to record customers identities and keep them updated. Its been extremely challenging and banks aren’t being able to find the right formula. Blockchain has the ability to share a constantly updated record to many parties, now this cryptographic protection can be a great solution.

The Blockchain technology offers several chances to reshape and enhance the banking industry. Its upto these financial institutions now whether they pick a digital transformation consultant or not.

Being the center of disruptive changes, the BFSI stands still to embrace another transformative year in 2018, especially, on the customer engagement front. Its a good-bye to traditional banking moving towards digital transformation. The digital ecosystem and hyper-connected networks of today have meant that Banking, Financial services and Insurance (BFSI) enterprises are focusing their energies on innovation, leveraging the newly available technological platforms.

Here are some of the recent and emerging trends, technologies and tools that are likely to transform the financial sector in a technologically empowered tomorrow.

Application Management Services:
Enterprise applications play an increasingly important role in business operations, this is the reason many companies have already turned to mobile application development and web application development.

The BFSI vertical's are very complex and have to support various third-party applications, complex business workflows, and the growing remote and mobile workforce. Moreover with the emergence of eWallets, UPIs and payment gateways, businesses are expanding their coverage. This is reason this sector totally requires the help of application management services to enhance performance, simplify management and reduce costs. 

Security vulnerability has always been the biggest issue for digital transactions. Banks have been working overtime to abandon this fear by adopting Blockchain technology. With Blockchain, you can offer a “hyper secure” environment, preventing unauthorised access and any cashless digital transaction made has a stamp that provides enough assurance.

Not only are digital payments fast and highly secure using multi-signature verifications, growing internet usage and smartphone penetration also adds up to a lower transactional cost. Blockchain technology is likely to be a key driver of innovation in BFSI in the future.

Open Banking:
Open banking, also known as Open Bank Data, will be a new innovation of financial technology that banks will adopt. Users are already rooting for it. It involves the usage of Application Program Interface to let customers switch and carry on transactions from one bank to another. It is a platform where third party enterprises with their APIs can form a strong community with BFSI enterprises, leading to a stronger collaboration. It forms an ecosystem of highly secure third party applications and services. Also, Banking-as-a-Service model (BaaS) will encourage banks to be transparent about their service offerings. It also allows customers to switch between accounts and avail personalised services at a considerably lesser cost. Mobile application development, web application development, usage of APIs will increase customer satisfaction and drive maximum loyalty from them.

Social Media:
Social media platforms are now leveraging their potential, by offering BFSI enterprises a chance to connect with new markets and many consumers. For instance, social media today has a significant role in determining a borrower’s creditworthiness.

BFSI enterprises today are creating business models revolving around social media. A strong friend network on social media can help anyone explore the best avenues to receive banking loans.

Banks and financial services have already started adopting to the said “Digital Transformation”,  while some are yet paving way for it. Although all of these innovations are certainly going to change the face of banking, giving birth to a better improvised sector.

During the past decade, as mobility emerged as a strong workplace trend, it brought with it a new set of risks for the banking and financial services industry (BFSI). Today, mobility can certainly be used as a beneficial tool to drive business growth. The increased convenience of advanced self-service through web apps and mobile applications leads to improved customer loyalty, high brand visibility, shorter procedures and less cost for customer acquisition. But  all of this is only possible if companies in the BFSI sector overcome all the challenges.

BFSI companies have to pursue several data protection and privacy compliances. Indian banks have to strictly adhere to a cyber security framework that has been laid out by the Reserve Bank of India. There also exists detailed guidelines on IT governance, security and cyber fraud. Similarly, insurers and stock brokers have to be in compliance with the guidelines issued by IRDA and SEBI, respectively.

The Challenges

The rising need to adopt mobility is what created a greater amount of pressure in the market. Companies had to live upto certain expectations. They needed to build user-friendly apps to deliver services to internal users as well as customers. BFSI companies were well equipped with the security policies that previously existed. So mobile application development, gets tougher as the new developments go radically against the norms that have always been followed. Many of the BFSI companies have certain legacy systems in place such as Customer Relationship Management, Trading platforms etc. Now when it comes to mobile application development, it all moves at completely opposite direction as it calls for a legacy transformation.

From a users perspective, real-time information delivery is a critical requirement that apps must fulfill in this sector. For example, Portfolio Tracker (for agents and customers), eKYC, fund transfer are some of the services that need to be provided without glitches and delays. A hesitant user adoption of apps is another challenge BFSI companies face. Typically, user adoption is high during the initial phase when companies launch one app or two. Then there is a rapid fall of downloads with every next app-launch as users do not find value in downloading every app. Some users may also have app discovery challenges when the organisation launches multiple apps, which further leads to a drop in adoption. As a result, heavy investments made by companies may not always turn out to be beneficial. 

The Solution

The mobile channels that banks own should be coherent with all other channels that exists. This in turn enhances data flows smoothly, to and from devices. The next gen devices need to have a deeper integration to support back-end systems and process flows. A new app architecture, applications known as packaged web apps (PWAs) are stored inside a container app. It is then the only application that a user needs to install. All the apps further launched by companies are present inside this application. Introduction of a new app is added to a users container. This aids app discovery and application usage. Now, since apps are developed as PWAs, it addresses the compliance, data security and privacy issues that BFSI are concerned about. Companies can also pack features such as single sign-on and user management for role-based access

PostBox Communications helps banks implement digital strategies that are coherent and enhance user experience. Its a comprehensive suite of services that includes mobile application development, web application development  and digital transformation.

PostBox Communications can help you serve two types of customers

Mobile customer – Mobile banking, customer services, mobile marketing etc. 

Mobile workforce – Sales and marketing teams at workplaces, collaboration and productivity applications that increase efficiency etc. 

We have a lot in store, if you wish to explore more of us, contact us today.


Rakesh Shah

3 years ago

The world has become a part of agile digital innovation, a time where technology is evolving faster than organizations can adapt to them. This is seen at every nook and corner and that is why we have heard news about the Digital transformation and the BFSI sector. These days, the government too is taking new initiatives to promote a cashless society.

Through 2017, we have seen digital advancements, new regulatory policies, and ever demanding customers reshape the banking industry’s landscapes. Earlier banks must have considered fintech companies as agitators but that’s not the scenario anymore. Today they both have come together as partners and move as a united force towards the digital world.

Machine Learning: Banks in 2018 will start adopting new systems that are powered by machine learning to deliver better offerings. These machines will automatically learn customer behaviour, expectations and responses that need to be given, in order to improve customer experience. Insights will be gained by taking up big data tools and will enable banks to predict customer needs and meet them in a customized manner.

Block Chain Technology: The banking industry can benefit widely from block chain technology as it helps prevent fraud, speeds up contract enforcement and also promotes transparent processes. As blockchain is unhackable due to time labels that mark a data entry in a distributed ledger, banks will explore alternatives to leverage the power of blockchain to transform backend operations. Several major players have already begun pilot projects to measure the feasibility of integrating blockchain into their ecosystems.

Efficient Workflows: The technological advancements today aid the backend operations of banks. It helps them easily identify any loopholes in their daily functions and brings in significant improvements in process efficiencies.

Augmented Reality App: An application that integrates a users physical world with the virtual world is called an augmented reality application. AR mobile app lists all dining destinations, property lists, shopping centres as well as ATMs, bank branches etc with real life pictures along with distance and directions. Significant investments, trial and tests are being done in order to make use of this technology for the positive sign. Other than this, mobile enterprise apps, mobile custom apps etc have already been adopted by banks and other companies from the BFSI sector in order to enhance performance. 

Security: With so much data being generated every second, hackers are constantly finding ways to acquire it. Cyber security measures till date have mostly been reactive rather than preventive in nature, banks will now begin to adopt additional measures to ensure data is secure at all stages with a combination of encryption, OTPs, statistics authentication etc.
























To build a digital ecosystem, it is always advisable to pick a reliable digital transformation consultant. One digital agency in town that has had a credible history because of its work is, PostBox Communications. Bajaj- IC Onboarding, Bajaj- Balic & Bagic, Bajaj & Yes Bank- Premium Calculator are some of the amazing projects that have been completed and executed rightfully by PostBox Communications. Wish to live up to the digital trends? Make sure you choose the ideal consultant!