Ashish Gandhi

2 years ago

Search engine is the medium between you and your potential visitor. Special consideration should be given to search engine optimization (SEO). If your website is optimized then it must be reachable to your visitors. Search engine optimization involves numerous tricks and tactics, but there are few mandatory factors which should be considered for establishing a successful SEO.


Before jumping into the vast world of SEO, take enough time to research. A well researched site can have the best optimization. Once you research your keywords and phrases, then you can have a very interesting and relevant content. From designing, content writing to link building, research can make you utilize every tool adeptly. You need to conduct specific research for every single SEO tool. You can’t optimize your site without knowing your target audience and your keywords.

Right Use Of Keywords

Once you have well researched keywords then start writing the content of your website. Your website content should accommodate your most important keywords. Your business could have numerous content then you don’t need to put all keywords in your text. Use your keywords in your title tag and other pages. Make sure your ‘about us’ or ‘company profile’ pages contain your most important keywords, a these are the pages which are most searched by the search engine crawlers.

Link Exchange

Link exchange plays a vital role in optimizing your website. Link exchange is a process where you exchange links with similar websites. Link exchange increases your link popularity. When more and more website links are added to your site, it increases the chance of getting more traffic. Many search engines judge link popularity a tool to decide the desirability of the website. If your website has many useful links and your link is there in various websites, then search engines might place you in the top of search pages for your popularity.

Have A Sitemap

Make sure you have a complete site map of your website. A well prepared site map helps your visitor as well as search engines to know about your website. Site map gives ease of use to the visitors and for search engines it provides information about every page. With a site map you ensure that every page of your website has been indexed in search engines.


Ashish Gandhi

2 years ago

All of us, who have an Internet based business, call search engines the big daddy of Internet marketing. Almost everyday we use search engines for one or the other reason. It won’t be wrong if I’ll say these are the integral part of our business. But, did u ever try to find out about this search engine evolution. How these search engines have connected the globe in a single thread. I was excited to the core to know about these engines which are the bread and butter to a large chunk of professionals. So, now you can sit back and relax as this article will take you to down memory lane to the first search engines to today’s major engines. Take this ‘odyssey of search’ and know the ancestors of your big daddy.


It was early 1990 when the first searching tool came to exist, it was called Archie. It is derived from archive but with a missing ‘v’. This infant search tool allowed directory listing of files located on FTP sites. It created a searchable database of filenames. Archie was followed by Gopher, a specialized text file search tool. It incorporated different search programs like Veronica and Jughead. But, these all were just search tools not proper search engines. In 1993, came the first web search engine named Wandex. In the same year came Aliweb, this is still there today. But, what about the search crawler based search engine? Here came WebCrawler, the first full text crawler based search engine, which started searching through words in webpages. After this started the era of mushrooming of search engines, which included Excite, Inktomi, Infoseek, Northern Light, and AltaVista. Many of these search engines compete with then popular directory like Yahoo!


Yahoo was first started as a directory for students to categorize there favorite websites. Yahoo came to existence in 1994 and after that it became a major search engine. As per the survival of the fittest law, in 2002 Yahoo! acquired Inktomi followed by AlltheWeb and AltaVista in 2003. Though Yahoo had its own search engine but initially it used Google to provide results. In 2004, Yahoo became a full fledge search engine with its own database and transformed from a directory to a search engine.


Google, now called the daddy of search engines doesn’t have even a decade long history. It started in 2001, which changed the whole process and concept of search engines. Google brought the concept of link popularity and page rank. Google provided a simple concept of word search through its crawlers or spiders. Now it enjoys the unbeatable database of search terms. Today, half the world relies on Google for their search. From cradle to grave, Google search can now provide you every single detail.


The latest addition to this race is MSN search powered by Microsoft. Microsoft started MSN beta search in 2004 power driven by its own crawlers called msnbot. Recently Microsoft started a new search platform – Windows Live Search, which is fully specialized for word searches.


The latest trend in search engines is the convergence of these engines. Yahoo and Google has launched there new search page called GahooYoogle (it’s easy to remember toggle the Y and G of Yahoo and Google and you can get the new search engine. This joint venture separates your search page into two screens where one part shows the Google search result and the other shows Yahoo search results. It’s quite interesting to see two giants together sharing one screen. But, indubitably Google still rules the whole search engine market and it’s really difficult for other search engines to spread their wings as major parts are covered by Google.


Ashish Gandhi

2 years ago

2 years ago

Pay Per Click or PPC is a contemporary method of paid advertising where websites can directly place them in the top search pages. Here the businesses bid to be placed in or after the first page (only when the first page is already full). In PPC a company has to pay a certain amount to the search engine, for each click by the visitor. You can easily identify the PPCs in your search engines. Many popular search engines have PPCs as ‘Sponsored Links’ or ‘Featured Links’ listed on the right side of the search pages. Google has named these PPCs as Adwords which were previously recognized as Overture results.

Why PPC?

PPC is the most hassle free way of advertising. It’s the most noticeable way of advertising. PPC campaigns can help your website featuring in the top page of search engines. PPC can be called the paid version of standard SEO campaigns. PPC gives instant results like gathering traffic while it takes months to standard SEO campaigns to get listed in the first page. PPC is very easy and you don’t require any special knowledge as compared to SEO campaigns. All you need is proper keywords for your PPC for magical results.

Limitations of PPC

PPC like any other form of advertisement has some limitations. The following are the few limitations of PPC,

  • Everything depends on bidding in PPC. If you can raise your bid you can attain the top position in search pages
  • It’s sometimes very expensive. The cost depends on the competitiveness of your keyword and phrases
  • You can’t monitor your position in PPC. If any firm bids more than your bid then it might obtain your position.

How it works?

PPC has now become an easiest way to advertise in search engines. It’s an effective way to list your website in major search engines. If you are planning to conduct a PPC then here are golden rules to be followed. Make sure you know every tit-bit of your PPC campaign; after all it’s about your hard earned money honey.

  • Worth-while

Determine the worth of your visitors. In PPC you spend every buck to generate traffic. If your PPC costs more than your business gained then it’s certainly a big failure. You should decide your bidding according to the desired profit. Bidding expense depends on the popularity of your key phrase. Hence it’s wise to pay less if you have a less competitive key phrase.

  • Key Phrases

Like typical SEO campaigns, PPC also needs an in depth keywords research. Keyword research is an imperative part of a successful PPC campaign. There aren’t any particular set of keywords but it’s wise to have a collection of most relevant keywords for your PPC.

  • Descriptions

Your description can entice your visitors to hit your website. in PPC you don’t require only visitors but you need businesses and customers to hit you as you can’t pay for mere wanderers. Try to incorporate marketing copy writing in your description. This can enhance your description and attract more customers. Be lucid and tell what you want to say about you. Your description should be word description of your business.

  • Analysis

As I have mentioned earlier, you can’t monitor your campaign success regularly. Because of bidding your position might change everyday. Try to track the effectiveness of your keyword phrases intermittently. View click-through rates and study the visitor trends for a successful PPC campaign.


Ashish Gandhi

2 years ago

Search engine positioning is a vital term. For a well optimized page, you need to position it in search engines. It’s easy to find numerous guidelines for search engines but very few of them are fruitful. Hence, before you plan to position your website in search engines make sure you understand the following key terms.

Keyword Research

Before start your search engine optimization journeys make sure you put enough research for the keywords. These keywords are like the bones of the SEO structure, more strong keywords mean stronger search results. Make a rough chart of all the possible keywords of your business. Whether you provide services or products, collect all the relevant words related to your business. Then, visit other related sites which provide the same service or product and observe what al keywords they are using. Once you have your list of keywords then judge which keywords are most searched and explain your business, then include those words in your website content. If your content is keywords rich then it increases your chance to fetch the top position in search engines.

Relevant Content

Content makes your website communicative, because it’s only text which explains information about your product or services. You can’t compromise with your content. It should be lucid and very brief. Netizens won’t spend too much time reading your website but they will at least try to read few paragraphs. These are the text which can hold or deter your visitors. Content involves every single alphabet featured in your website. It depends on how well you have mentioned the points, how you have synchronized the gist of the information to aptly suit your visitors need. You can constantly update your content. Regular updating makes your site look fresh and attractive. Unlike earlier when content was just to fill the website, now content can decide the rank of your website on major search engines. You can easily update your content, if you know about HTML otherwise you can leave this to your webmaster. You can give your content to the webmaster and they can place it in your site.

Link Popularity

Link popularity is basically the link exchange and the number of related links a website has. Link exchange works as a catalyst in search engine optimization. When a website has numerous links, then it shows the popularity of your site hence gives you more visibility in search pages. Link popularity is not the page rank but it’s the basic link exchange program. Link exchange plays a vital role in getting a good PR in major search engines. Link exchange is the cheapest marketing tool which attracts both, the search engines and the visitors. Hence one should be very specific while exchanging links because it creates a good or bad neighborhood. And to survive in this web fraternity one need to build good neighborhood so that search engines and other websites can easily rely on that website.


Ashish Gandhi

2 years ago

A good SEO can change your website’ image and a bad SEO can also do the same but in some other way. There are many SEO mistakes which, if not avoided, can ban your website. Following are few SEO mistakes which should be avoided, if you don’t want to disappear from search engine listing.

Having site entirely made of graphics

Don’t be over creative while making your links. Your links should not be made in Java Script or graphics. Search engines don’t recognize links which are made in graphics. Your links should be in a text format. If you have a certain word for the link then you should have it in a plain text format. Making graphic links can be unfruitful for you.

Having text in Flash

Don’t use flash just because you know about this tool. Flash should be used in a creative manner as many visitors still don’t like moving flash images. Search engines can’t recognize text written on Flash. If you’ll have your text written in Flash, then it won’t be noticed by search engines. Have all your text in a plain text format.

Having Invisible Text

For many years people used invisible text to ensure high ranking in search engines. But now search engines are more cleaver than before, and these tactics can help search engines to ban your site. Don’t use invisible texts in your website. This can put you in the bad books of search engines.

Using doorway or gateway pages

Doorway or gateway pages are those web pages which are specially designed for search engines. These pages don’t target the user and are full of keywords. The content of these pages are not relevant are meant to attract search engine crawlers. This is another mistake which many SEOs follow. This is a bad and unethical approach to acquire high ranking. So, make website for your users not for search engines. Have relevant content in your site and then you’ll automatically attain a high rank.

Having No Keyword In Title Tag

If there’s any factor which can help you get high ranking then it must be your title tag. Title tag is the sentence or words that your user sees on top bar of the Web browser. It is very important to use title tag intelligently. You can have your keywords in the title tag which can help search engines to know about your keywords. Hence, using no keywords in title tag is a big mistake. It’s like killing an opportunity to get into the top list of search engines. Strictly, avoid doing this.

Being Too Inconsistent And Ambiguous

Be focused on choosing your keywords and target audience. Don’t make an irrelevant site which doesn’t talk about your business. Irrelevant sites usually don’t attract traffic and end up in dark cells. Be focused on your business. Use every word, of your website, as a marketing tool for your business. And above all be a relevant site which is good for both the customer and the search engine.

Not Using Word Tracker

Word tracker is your guide to choose right keyword for your website. If you ignore right keywords then you can’t reach your potential visitors. Keyword search should be the first step while designing the content of the website. If your site will have wrong keywords then you might busy answering about those businesses and products which you might not even heard of.

Bad Link Exchange

Be particular while exchanging links. Don’t swap links with banned websites. Though it’s difficult to control other websites to link your site but you can certainly restrict yourself to link with banned and absurd sites. Don’t add your site just for the heck of getting reciprocal links. Be specific about your link partner. After all, who enjoys a ‘bad neighborhood’?

Having Numerous Frames In Website

Making site with frames has been outdated now. But, if you wish to make a site using frames then give it a second thought. If you haven’t started your website designing then make sure you don’t use frames in your website. Search engines find it difficult to index framed websites. Design HTML websites, these are the most widely used coding, easily understood by all search engines.

Ignoring SEO Algorithm

The biggest mistake you can commit in website is ignoring the SEO algorithm. Today every site wants to be featured in the top ten list of the search engine. To reach such cliff you need to understand the algorithm of the search engines. You can’t survive being adamant to your own rules. Your site needs constant updating and you should implement changes according to the search engines.


Ashish Gandhi

2 years ago

Change is constant, an appropriate adage for today’s scenario. There is a vast competitive market where you want to establish your enterprise. You should be more forward thinking if you wish to stand out in your business. Being in the market is just not enough, people should mark your presence then only your business will be successful.
One of the easiest ways of reaching masses is through Internet. For this your business needs a website, which can represent you on web giving you a web presence.
This isn’t that expensive, if done properly can give you better ROI (Return on Investment) than any advertisement or promotion. If these reasons are not enough for you then let’s discuss 10 more reasons why your business needs a website.

Professional Image

A website helps you to create a professional image. A professionally designed website can attract visitors which can convert into new customers. This gives an impression that the company is credible and trustworthy. Your well made website gives you a professional touch.

Business Information

Your website makes you easily accessible and reachable. You can provide your business information in your website like phone number, fax number, clients and special offerings. People can get a brief about you just by visiting your company website

Promotional Tool

Website is the most convenient and professional promotional tool. It ensures a less expensive and continuous promotion to your business. It is easy to update than yellow pages or brochures. It can save your printing expenditure.

Establishes E – Commerce

Millions of customers log on to the Internet everyday to expand web business or E- Commerce. Once you are in the web the transactions the business you generate becomes a part of the E-Commerce, where you deal in a virtual market. Your single website becomes your active tool in generating business by E-Commerce businesses.

Research Information

Your website provides the required research information to your visitors. Many people spend hour in Internet searching articles, information for educational purpose. You can be referred by many visitors if your website has information about any product or service.

Demographic Market

The World Wide Web or WWW is the highest virtual market having the highest percentage of demographic market available. This mostly consists of educated mass that can spend more on the web. You can target a large mass of affluent customers through Internet.

Global Market

Internet is a global medium. If you have a website it can be visited from any part of the globe. People can visit your website for information and offerings. This gives your business a global presence.

Round the Clock Availability

Your business hour can have a proper timing but your website is not bound of timings. People can visit your website anytime any day. Your web page can serve your client round the clock without charging any overtime

Feedback – Room for improvement

Website can give you instant feedback which is not possible for print. Visitors can give you proper feedback by e mail. You can even generate an instant feedback form in your website, where visitors can express their views about your website.


People believe in what they see. When you will have a visible web presence you can allure visitors and show confidence on your expertise and work. By providing service and product information you can get instant orders from your visitors. This can effortlessly attract new business for you.


Ashish Gandhi

2 years ago

Website designing is like any other creative art. Your website should compliment your business. Hence your website should appeal to your visitors. But there are few websites which scare visitors away than luring them. Following are few designing errors which you should avoid if you want your site to be more attractive and user friendly.

Back Ground

Internet provides you numerous tools to design background of your website. But the prime concern of any design should be to make the website look sober and appealing, unless you design the website of any casino or bar.

Dark Background with light text

This design technique is often used by professional Website Designers. It is difficult to print pages with black background. It becomes difficult to copy the text when the text is written on a black background, though this you can use to protect your content.

Cluttered background

Many Website Designers are now using tiled backgrounds where they put large images and graphics. These backgrounds are hard to download and sometimes upset your potential visitors


Content is called the King for your website. A good website needs quality content which can give precise information to the visitor. Hence your content should be informative and should have originality. Websites sometime fail because they have mere imitation of content rather than having anything of their own.

Link building

Avoid giving links in every sentence of your content. If your content has only URL then visitors might not follow it and it looks mere jumble of sites than an informative content.


Content should be original. If your content is imitation of any other similar website then it’s possible that your visitor might have read the original content previously, and it creates a bad impression on your visitor.


Multimedia is often the scariest tool used by any website designer. It gives immense pleasure to use all the multimedia tools in your website but this often turns out to be a nightmare for your visitor. So while designing make sure you use your creative approach more than your graphic tools.

Lot of images

Images can make your site look interactive but here applies the adage too much of anything is bad. If you have more then one image in your site it looks cluttered, unless you have photography or images site like So make sure you use images which are most essential for your website.

Heavy Files

Large images take a long time to load. If your image isn’t that important then it simply kills your visitors’ time. Heavy files make your visitor wait which is certainly exasperating. Many sites use heavy video and audio files which take ages to load which might turn your visitor off from your site.


Don’t use Flash just because you know about this tool. Flash should be used in a creative manner as many visitors still don’t like moving flash images. Flash is more ubiquitous now. Flash can be used as an image enhancer, where you can make your images more alluring and stylish. But more often it’s been used just to impress.


Ashish Gandhi

2 years ago

Website signifies the online presence of your business. Hence your company website should look credible to your potential visitors. Here are 10 guidelines for building the credibility of a Website.

Ensure Accuracy

Accuracy makes your website more desired by the visitors. You can ensure the accuracy by providing the links of references and comments on your site. This shows your confidence on your website content. You can give the link of the source material, even if people wont follow the link, you have shown accuracy of your content.

Be Authentic

Nothing annoys more a visitor than a false organization. Showing a legitimate organization makes the website look more credible. You can list the address and images of your company so that your visitor can ensure the authenticity of your enterprise.

Show Expertise

Always highlight the expertise in your organization. Emphasize your proficiency in your content and services. Be sure to give details about your team and services. Don’t link to sites which aren’t credible, this diminishes your website credibility.

Build Trust

First you show your corporation authenticity then show your visitors that you have a back up of many trusting clients. People believe what they see, make sure you include every comment of your trust worthy clients in you website content.

Easy Accessibility

Make sure your visitors can easily contact you. Provide enough information like address, phone number, mailing address etc in your website. This makes your website look easily approachable. This is a simple way to boost your website credibility

Be Professional

Often people evaluate a site by its visual design alone. So make sure your website looks professional. While designing pay attention to layout, images, accuracy of content etc.

Be User friendly and Useful

Your website should provide enough information about your product and services. It should be useful for your visitor. But, it should also be easy to use for your visitor. Some sites make it difficult for the visitors to understand the technology of the website. Make sure you provide information with ease of use.

Update your Site

Keep updating your content. This shows that your site has been updated regularly. Visitors find it credible when they find the website been reviewed recently.

Avoid Advertising Content

Try to avoid too many advertisements or promotional content in your website. Flash ads might annoy your visitor. If your content has many sponsored text then make sure your content is clearly distinguishable.

Be Infallible

Avoid every trifle error in your website. Typographic errors and broken links irritate your visitors hurting the credibility of your website.


Ashish Gandhi

2 years ago

Website gives you a world wide presence. Web Surfers all around the globe can visit your website. If you have a website written in UK or International English, you might have different English than that of USA. There are certain words in English which are spelt or spelled differently in US, UK, Australia and various other countries in the world. Words like humor, license and generalize can be right in UK form of English but will be wrong for US. Hence English spellings differ from country to country. You might receive emails from visitors about spelling errors, which they found incorrect in your website. Again this depends on the spoken English of your visitor.
Website, where surfers search your site through the content, should have least spelling errors, if it wants to be listed in top search engines. Again this search depends on the knowledge and language skill of the searcher. People search for particular words in search engines; if you use a single variety of word then you might miss that visitor. Even single meaning words if misspelled can’t give the desired search engine results. For example if you search for a word “generalized humor”, would you search for both “generalized humor” and “generalized humor”? Most people use simple search terms, when they know there are variant spellings.
But there are few terms which people spell wrongly, and search engines then give them result according to the search word. Though search engine like Google suggest the correct word at the top of the page but some pages are still displayed as per the wrong word. Hence, if there are sites which have those misspelled words then they will be listed and you might lose your potential visitor. This article will give you an idea of using words in your content so that there will be least chance of missing visitors.

Keyword Tag

Earlier, most of the HTML sites used to have all the possible spellings of their keywords in their Meta tag. In HTML coding they put all words so that the search engine will show them for every search word. This can be a fruitful technique, where you can include all search terms without hurting your content. But, few search engines like Google and Alta Vista no longer bother to index the Meta tags any more, so this technique might be useless for big search engines

Embedded Text

Now that the keyword tags are no more in use, you can use embedded text in your content. Sounds confusing? It’s too simple. All you need to be a little creative and intelligent to use all the possible keywords in your text. You can use the misspellings cunningly in your content. People might use different words in their search and you need to include these words in your content. For maximum advantage, be aware of the keywords and those crucial words which you feel can drive traffic to your website.

Image ALT Tag

Another simple way of using all the possible spellings of a single word is to use them in image ALT tags. Experienced webmasters put a tag of the keywords on images. This is quite cunning approach in listing your website in search engines, but many search engines do show sites as per the image ALT Tags.


Ashish Gandhi

2 years ago

I still wonder why it’s said that ‘content is the king’. How a single parameter can decide whole website. If I am planning a website, how can only content be the deciding factor? Though I agree content plays a vital role but presentation is equally essential for a successful website. If content is the soul of the website then unquestionably presentation is the body.

Single Parameter

It is difficult to decide which parameter is most important in website designing. This as any other designing format demands creativity, innovation and diligence. Both content and presentation are like diameters of a circle, where you can’t say which one is larger. If you prepare a good content without an appealing presentation and vice versa then both are useless.

What appeals, sells

When did u last visit a website which was appealing? Can you recall the elements which according to you caught your attention? May be you liked a site with many applets and Java scripts installed in it or may be you have read a good content, so you felt good about the site. It is very simple, through a general mind analysis; you can easily judge the taste of your target audience. Gone are the days when visitors used to search websites through newspapers or advertisements. Now the audience is so techno savvy that you need to tell them about your presence. For this you need to be competent, attractive and lucidly interactive. You can have regular visitors if you update your site regularly as per their needs.

The Content Saga

Content makes your website communicative, because it’s only text which explains information about your product or services. You can’t compromise with your content. It should be lucid and very brief. Netizens won’t spend too much time reading your website but they will at least try to read few paragraphs. These are the text which can hold or deter your visitors. Content involves every single alphabet featured in your website. It depends on how well you have mentioned the points, how you have synchronized the gist of the information to aptly suit your visitors need.
You can constantly update your content. Regular updating makes your site look fresh and attractive. Unlike earlier when content was just to fill the website, now content can decide the rank of your website on major search engines. You can easily update your content, if you know about HTML otherwise you can leave this to your webmaster. You can give your content to the webmaster and they can place it in your site. But content is just the inside of the website, you should have that zing in your site which can attract visitors. And this is where presentation is required.

Design your Presence

Presentation adorns your content. It is the garnishing for your website. Remember those Italian salads with glossy garnishing which many a times compelled you to have those veggies. Same with websites also, if you prepare a good presentable website, visitors are bound to come back to you. Eye catchy websites can easily fetch traffic, though it may be temporary but if your site has good content then the visitor will definitely visit your site regularly.
A good presentation involves use of applets and graphics. But the use should be moderate and as per the use of the visitors. Graphics should not be added just to adorn the website it should compliment the website. Heavy graphics can work as a deterrent for your website. Your visitor will not hang around long if your site takes long time to load. Graphics should use good sober colors with ease of navigation. These are the major considerations while designing a presentable website. Try to use small files or images, which take less time to download. Small graphics load up faster than large graphics. Your website should be easily accessible and should open without taking much time. This can only enhance your presentation idea and visitors may admiringly return to you because of this user friendliness.
Concluding this content and presentation war, one thing is certain, only good content or good presentation alone can’t give you fruitful results, you need have a well balance between both. A quality presentation with well written content can help you to gain good traffic.