Rakesh Shah

1 year ago

What is your way to a successful brand? Its the idea behind it.

A brand needs to stand for something fundamental, say a principle or a moral, that completely defines its essence. This foundational character that describes you, is called brand positioning, and without it a brand can have no traction. Distinct brand positioning is the hallmark of every prosperous marketing strategy. It is the act of creating a space for yourself in the market and the minds of your customers.

A positioning strategy can be used as a medium, to tell your customers what your brand wants to achieve for them and what they mean to you. The market is cluttered. So making space for yourself does not come easy!

Here are three things, you must keep in mind before you begin executing your brand building strategies.

Be Unique: Being different is often seen as a beautiful trait. There are several brands out there, that await your failure. On the race to be the best, one chance given to them can knock you down. Ask yourself this question.

How long would it take my competitors to duplicate my offering? Umm maybe long, maybe not, it all depends upon your USP. So in your product composition and in your communication, make sure there are elements that stand out. What is that? Traits that make people recognize you and recall your brand.

Be Relevant: Well your brand maybe interesting enough, but does it attract customers? Do people really need your product? Are they willing to buy your services? Before you jump into the pool, take some while and find out whether your target group would genuinely invest in your product. If they find you relevant enough, Whoopie! Go ahead and narrate your story.

Be Trustworthy: Let your brand preach quality and practice it each day, because that is how you will win hearts of your customers. Providing value at every point will be the reason any one will come to you and choose you over another. The idea is that if you've made a promise you have to fulfill it and not just that, you have to move beyond your customers expectations.

These were the key factors that will uphold your brand. Keep them in mind and create a Brand Positioning Statement for yourself. Everything that you believe you are, should be succinctly conveyed through the positioning statement. Whatever you do, all that you provide and the values that drive you, they need to be clear, crisp and precise. Learn the art of crafting your essence in words and you will soon find out that people do recognize your potential. A disciplined and creative branding agency will help you through this strenuous process. Find the one that suits your needs right.

With the ever changing scenario for SEO, it gets difficult for any website to stand firm abiding by all the rules and trends the industry has set.

We've already updated you with the steps for successful SEO for the present year, so now let's take a look into the crystal ball and find out what should your tactics include, in order to stay ahead of the curve for the coming year.

Direct access to your website: Unusual right? Well, yes, but direct traffic will now be a fundamental factor that will define your websites organic rankings. When a user directly opens your site without any intermediary, for example, any external article or through the SERPs, it shows that they recognize you and think about you. This in turn, helps the search engine understand how popular and relevant you are. If a user is close to your brand, there is nothing that can stop them from typing your link directly. So focus on brand building and digital marketing strategies, to let people build a strong connection with your brand.

Ever increasing voice queries: The way SEO is done needs to be changed, because of the way users interact with their voice assistants. Today, it is quite popular to have a casual conversation with it. Now when people communicate with their voice assistants, they do not utilize keywords, but instead ask general questions anyone would. Predictions are that 55% of all searches will be by voice search in 2020. So brace yourself for the future, your brand needs to be voice ready.


















The mobile-first approach: Nowadays, the usage of mobile has become an integral part of people's lives. It's certain that 2018, will make brands consider their mobile first approach as a part of their digital marketing strategies, rather than just putting it as an afterthought, especially after google has announced its mobile-first index.

Load time is also a prominent factor that affects a websites user experience, it also plays a vital role in affecting a page's position on the SERP's. BrightEdge research, lately helped us with some significant statistics. They found that there is a huge difference between the way keywords are ranked on mobile SERPs and desktop SERPs. With a total of 47 percent of keywords in position 1-20 and 79 percent of keywords overall, all deploying major discrepancies. This data certainly, has a significant impact on your SEO conversion goals.
















Keywords play a secondary role: Website optimization now goes beyond the use of keywords. Google is constantly evolving, and is trying its best to focus on certain factors to return the results a user seeks. It says, you've focused enough on keyword strategies for ages, its time you analyze a user’s intention behind each query and create content that would satisfy their wants comprehensively.

Link building gets challenging: Several SEOs claim that link building is old and a non prevalent tactic, but that's not the truth. Link building is alive, but it keeps getting challenging as the days pass by. There is no room for grey-hat or spammy tactics. You got to grow your links naturally, by providing healthy and beneficial content to your target group.

With these tips at hand, you have to mould, as well as adapt to new techniques, in compliance with the demands of search engines. Do so, with the SEO agency, that utilizes the needed digital marketing strategies to make you gain visibility.

Customers are the drivers for any business. And hence it is important to understand what are they looking for, in order to, gratify their needs. Now rather than just knocking sales pitches to your target group, it is advisable that you take some time to have a dialogue and engage with them. This will help you comprehend their needs and successfully provide, improvised services each day.

Engagement is vital. But which is the platform that will help you get thorough insights about your customers perception?

The world has evolved and use of internet has surged with this evolution. People are constantly online, looking for solutions, on social media and several other websites. The internet is now your platform to draw customers closer to your brand. So amongst your list of creative services, make sure you inculcate these strategies, to stay relevant and serviceable.

Social Listening To Act Right: Now before you move out and launch a brand or work on your existing brand. It is necessary to know, what users already think about a particular product or service. Social Listening is the process of examining digital conversations, to apprehend what customers are talking about a particular industry or product category. Several creative digital agencies, begin their marketing plan with social listening. This helps them know what is happening and what do customers expect. You can then act rightly, and mould your brand in compliance with customer demands.

Keep The Conversation Going: This means you should be in constant dialogue with your customers. The task certainly, ain't easy! Customers these days have high demands and all the difficulties they face with your brand, calls for thorough care and attention. It involves being innovative and addressing their grievances. Talk to them, let them know you are there. Also build a community, it is essential to communicate with them, but they also need to talk amongst themselves. This leads to increased online conversations. And what's your goal? Keep the conversation going.

Let Your Nuances Depict Your Personality: Focusing on your online copy is inevitable. Afterall, thats how you persuade users to convert. Now while you be all creative through your advertisements, try your best to extend your creative services to your website. When a brand is creative at unexpected places, it helps enhance a memorable and amiable image. One brand that does this is, Bajaj Allianz Life Insurance, which typically utilizes a user friendly approach throughout its website.

The entire site is a creative composition, from the navigation bar at the top to the chatbot at the end of every page So keep it appealing, because this is how customers will recall your brand, and look forward to revisiting it over and over again.

Hold A Contest: This is certainly something you are aware about but might have not indulged in. Contests call for participation. People share your posts, comment on them and like them. It aids brand recognition and recall. Craft an interesting competition. Create the hype, and you receive an audience who are keen to win prizes. Also make sure your rewards are captivating to keep them drooling!

Ultra Personalized Content: Todays technology has allowed brands to provide customers their favourite stuff at every nook and corner. Viewing something generic won't excite anyone. Certainly, that's something we all see everywhere. But customizing your creative services to the next level is something any customer would cherish. Brands need to put in effort to know their customers, their likes, dislikes, choices etc. Maintain a relationship with your customers and offer them things they adore.

A well-known example for this is, Nike. It traditionally relied on media advertising to promote its concept of “bringing out the athlete in you.” Lately we've seen a change in its communication strategy. Keeping aside the single ad campaign for sneakers, Nike now advertises by giving customers workout advice and helping them build online communities around the theme of fitness. Nike +, a website meant to make it easy to track one’s fitness progress, is part of this new effort. This is a major it shift from general advertising to personalized customer services, brands need to learn from.

Engaging customers with your brand is a challenge. The competition has begun and several brands are already getting out of their comfort zones to prove themselves. With these tips in hand, we hope you work wisely for the well being of your brand. Get started, you own the power to change the face of your brand.

Talking about the pace at which the internet is evolving is redundant and repetitive. Brands are already mindful, that trends today change faster than they can be implemented.

A similar scenario is applicable to all the web transformations as well.

The year 2017, is coming to an end, and as we walk into a brand new year, brands need to make note of, what web development trends does 2018 call for? A checklist for all brands. This will help them stay neat, updated and live upto, increasing customer expectations.

So here is the progress web developers need to prepare themselves for :

One Page Websites: Long monotonous texts, complex navigation and too many options on a website are certain aspects that put any customer off. Single page websites help you align your text and images on one page, so your users have to just scroll through it. Though this type of website won't fit the needs of ecommerce sites and blogs, business pages can definitely benefit from it. One page sites have proved to be user-friendly and preferable for mobile usage. They also cut down the cost with affordable design, development and hosting.

One pagers are exceptional within themselves! Hence, one page apps too will gain recognition in 2018. So all the app UI designers and web UI developers, need to pull up their socks and work on some innovative ideas, for the coming year.

Progressive Web Applications: 2015 saw the birth of progressive web applications, and in 2018 these apps will be a major competition to all native mobile apps.

So what are progressive web apps?

“Progressive Web Applications are websites that provide app-like user experience.”

They can be saved offline and are known for delivering remarkable experience. If used frequently the shortcut to the website can also be saved on the homescreen. Their ability to work without internet connection is one of their unique features. Flipkart, the ecommerce giant, has received a 70% hike in their conversions and have found users spending triple the time they usually spent on their site, after the launch of the PWA version of the site. So the results are already visible. PWA's are the next big thing! and all the app UI designers and web UI developers need to work hard to deliver the best.

Flash HTML: It was the time when YouTube defaulted to HTML5, that the death of Flash became quite evident. The world is turning mobile, and Flash is totally incompatible for mobile usage. This is where the problem lies. If you yet utilize Flash on your website, 2017 is the final call for you to change this. The best alternative is the well-known HTML5.

Angular 2 & 4: JavaScript is a leading programming language for applications. Availability of a number of JS based technologies and the development of few, will strengthen its position in the near future. Now there was Angular 2, which released in 2016, and Angular 4, which released in 2017. Angular 2 has totally revamped the face of Angular JS Framework. It is faster, handy and pursues, the mobile first approach. Angular 4 on the other hand is not a complete rewrite of the second version but is quicker and consumes less space. With the coming of these two versions, its time for web developers to update their skills and let their apps and websites offer quality and value.

Motion UI: Crazy GIFs and flashing ads, that’s what several websites are made up of these days. This is why moderate or simplistic designs are now being, highly appreciated by customers. Now amidst this evolution, sophisticated motion UI is gaining popularity. With Motion UI, you can add life to your minimalistic website. Animations enable you to distinguish your website from thousands of others with static UI. Utilizing page header transitions, nice hovers, animated charts, background animations and modular scrolling are some of the ways to do so. So the app, web and mobile UI designers need to equip themselves with some latest motion UI.

Your website is your virtual home, and it is visited, by a large number of people every day. Hence it is vital, that it is presentable, personalized and attracts users.

The updates are already here!

What are waiting for? Get started, let your website be a pretty one!

Are you looking for designers to revamp your site or create a new one ? Contact us, we are known for custom web application development & customized website development. We will help you, get through it.


Rakesh Shah

2 years ago

Managing corporate life without enterprise solutions is a difficult task. Its an additive to the challenges organizations face daily, while delivering services. The growth in the IT sector today, has helped ensure simpler and convenient work processes. Not only this, they also offer a range of benefits. 

While the use of IT service management has already gained acceptance from the corporate IT organizations in terms of improved efficiency, effectiveness, control, and insight. Many enterprises, yet have to recognize that ITSM is equally relevant to other corporate service providers.

So let's start with, what are enterprise marketing services ?

Enterprise marketing services are solutions that apply a service-oriented business model (ESM) to the way your organization works internally. These services deliver outcomes for business functions and help them enhance their ability to provide improved results for external customers. Thus, the output and profitability of the company will increase by improving the efficiency of the internal operations.

So if you are looking for enterprise solutions, don't worry you are on the right path! Here is a list of benefits of Enterprise service management (ESM):

1. Improved User Experience: ESM focuses on the facts learned from the consumerization of IT. It provides a better all-round experience to the employees of the organization. The application of the ESM model leads to quicker and easier access to tools as well as effectively regulates the daily chores of the organization. 

2. Increased Efficiency: Optimized procedures, workflows and automation processes, eliminate, unnecessary manual effort. This happens when the self-service and self-help facilities are utilized by the employees.

3. Reduced Operational Costs and Successful ROI: Since ESM has its origin from the initial ITSM, the more functionality ITSM provides through its IT assistance, the more value it adds to the business. Employees experience, better services and in return deploy improved work efficiency which ultimately leads to a higher ROI.

4. Control and transparency in the functioning: ESM allows the management to monitor the daily metrics and organizational workflows. They can hence make use of, change controls to regulate any scheduled or unplanned changes. This maintains stability in the work processes and guarantees transparency.

5. Better access to communication channels: Employees and management have open access to communicate with each other through e-mail, telephone, chat etc. Also the usage of the self-service alerts, ensures timely management of projects.

6. An opportunity to improve: Increased visibility in the daily operations gives a clear picture about any problem happening within the organization. This is a chance to improve the day-to-day working and efficiency of the organization, so that employees enjoy convenience and are able to put in maximum effort. 

In simplified terms, enterprise marketing service involves taking the ITSM approach into other service domains i.e the ones, other than that of the IT sector, namely, HR, Finance, Administration etc. with the objective of building a service-oriented business. Organizations should now acknowledge the benefits of enterprise solutions and adapt this expertise, to suit the wider needs of their workplace.


Rakesh Shah

2 years ago

In this race of drawing customers closer to your brand it's nothing but “The survival of the fittest”.

Your capability to adapt to digital innovations and watch for what entices your consumer are the key factors that will determine your brand destiny.

Companies will undergo extreme pressure to deliver commendable digital experience because of the rising demands of customers online. 2017 has already been an eventful year for digital transformations with the usage of big data, mobile advertising, social customer care and change itself. The 2018 digital marketers now need to pull up their socks, to do the unordinary. You need to break the rules and step out of your organizations comfort zone.

So which online trends does the future await?

Chatbots and Online Assistance: It is quick and customized response that promises a good digital experience every time. Consumers tend to be more loyal to brands that engage with them via messaging applications. The ones that provide clarity through personal touch, transparency and one-on-one communication. In 2016, popular brands like NBC and Uber have already set up their chatbots on Facebook Messenger and Slack. These chatbots now only need to get more efficient with personalized interactions. After all they are a win-win for both brands and customers. So providing the right assistance today, is an assurance of customer loyalty.

Micro Moments: Customer today looks for answers online. Whenever they require anything they resort to their smartphone to find reliable solutions. Google says that, brands today should identify the touchpoints that are available. It is those micro moments where they can deliver valuable information to the user. From long term goals such as purchasing a home, to short terms needs such as the grocery bought daily, everything is sought for on the smartphones. So brands get millions of micro moments to provide an exquisite digital experience and simultaneously enhance brand building.

Increased Social Ad Spend: Advertising on social media lets brands personalize their ads to a great extent. As a result , off lately, the digital ad spend overtook the TV ad spend. Ads online can be targeted to people who belong to particular demographic segment and those who have specific choices. Facebook today owns 2 billion monthly active users. People here don't only click on ads but they also make purchases. As long the number of people using social media platforms increases, there will certainly be a rise in the investment made by brands in advertising online.

Hands free Technology: The use of voice search has escalated overtime because of the convenience it offers. After all people should not stop what they are doing to make a search online. Digital technology gives them the power to complete their work on the go, while driving, socializing, traveling etc. The near future sees the emergence of two major digital giants, Amazon Echo and Google Home on a large. They are an epitome of innovation. 20% of smartphone interactions are likely to be completed with the help of these virtual assistants.

Personalized Content: The one thing that draws customers closer to a brand is the value it adds to a customers life. Content is the best medium to keep an user hooked onto a page and give them a reason to come back to your site over and over again. Now the only way content can be beneficial to each person is when it personalized. The message you want to communicate can be written in different styles for a new visitor, for an existing visitor or for a recent visitor. Receiving unique content can help consumers feel valued. This is certainly a well thought out strategy to entice any customer.

The dawn of 2018 is certainly going to see a whole new series of digital innovation and you already have a heads up about, what your brand has to be equipped with. So invest in the right trends and make your brand future ready.


Rakesh Shah

2 years ago

Chatbots are now becoming more common that ever before. They are popping up everywhere. Banking, Insurance are early adopters of the technology in India. More and more brands in India are trying to figure out a way to implement one.

In a survey done last year people said they would prefer to chat or text with companies instead of talking on the phone – a perfect fit for the chatbot. Business are loving them, the response times are quicker, queries get resolved automatically without the need of paid human intervention.

  • What about other stats ? 
  • Are people comfortable using them ? 
  • Do they still need to speak to a human ? 

You need to ask these question before you look to implement one for your business.

Ok, let’s start with the basics – do people like chatbots? Well, yes and no. In a survey done, they asked 5,000 people how they felt about them. 39% of people surveyed felt positive about their experiences, while only 11% felt negatively. The rest simply hadn’t had enough interactions with them to make a choice, but you expect that number to continue to drop as conversations with chatbots continue to become a more normal part of our customer service experience and people form their opinions.

Next, let’s look at what people are using chatbots for. According to the same survey, an overwhelming 67% of those surveyed used a chatbot for customer support in the last year, but only 14% have used one to help with productivity. As the technology advances, these numbers will most likely change a bit, but chances are that your normal, typical interactions with chatbots will stay in the customer service sphere. It should also be noted that of those surveyed, 47% said to skip on the conversational UIs and focus on delivering a chatbot that’s straight to the point.

Chatbots are here to stay. There’s no question there. The only questions remaining are how to implement, where to implement, how to set conversational tones, and other questions about the operations of your chatbot.

Why “now” for the Chatbot?

First, people already text a lot. There are billions of messages sent every hour. Humans have substituted verbal communication (human to human) with written communication (human to machine to human). From the very beginning of computers, humans have communicated in our language – If X, then Y – which is then interpreted into machine language of Ones and Zeros. Humans are already chatting with computers and Chatbots make it possible for the machine to chat back!

Next reason, we are in App overload. Think about your own smart phone. Research shows that we only use about about 5 regularly, and half of these are social media apps. Most of us are at our limit for apps and dont need another one. Chatbots don’t need an app to engage with customers.

We already use them. The original Instant Messaging platforms used very basic Chatbots to respond to text. So the chances are that we’ve all used them sometime along our digital journey and just not know about it.

Finally, evidence suggests email has run its course. It’s great for sharing information but horrid at conveying understanding. Which is why alternatives to email, such as SLACK, allow humans to communicate in a more responsive way than email. People are more engaged with a digital chat experience than they are with an analogue email exchange.


Ashish Gandhi

2 years ago

Internet marketing is any sort of promotion done online with the help of digital strategies, content and creative development. The era we live in moves at a lightning speed, evolving technologies, social media platforms, viral videos, memes, increased usage of mobile phones etc everything progresses in the blink of an eye.

If you aspire to uplift your brand’s boundaries, make sure you employ the principles of today’s fast digital marketing environment.

Imagine, there is a new plumbing services opened in your neighbourhood. This plumber is now one amongst the several others around you and you are unaware about his inauguration. So how will you find him when you are in need? Searching for him online will help you contact him immediately! Marketing and advertising through the internet will definitely help him get his brand registered in the minds of the target audience.

Digital advertising plays a vital role in developing a brand’s image.

How does it make a difference?

Online Reach: Technological innovations have opened new doors to internet platforms this offers businesses the opportunity to connect to a whole new audience. The internet also acts like a medium to communicate meticulously to the same target group, as social media gives the customer the power to influence a brand’s image widely.

Boost Sales: Your customers are engaged with your products online through various social media platforms.This is your key to indirect selling. Having an online store for your products makes your reach feasible in the market. This tactic precisely helps you increase direct sales.

Build Trust: A positive review left by a gratified customer can encourage the new ones to convert easily. These days customers turn to social media pages to resolve grievances. Crafting an appropriate digital strategy along with diligent reputation management helps you build an image of a trustworthy brand.

Cost Effective: Advertising online helps you execute successful tactics within your budget. Traditional modes of marketing offer solutions that make you shell a large amount of money. Digital marketing on the other hand is an inexpensive mode to surge a brand’s story.

Improved ROI: Even a small investment done in a method like Search Engine Marketing can increase your brand’s visibility. The internet has the necessary analytical tools to calculate your Return On Investments. With access to these techniques, you can alter your digital strategies in compliance with your budget and your customers demand.

Customer Engagement: Digital marketing owns the ability to contact the customer in real time. How your brand handles this interaction is what defines your online presence. Let your audience have a good experience, as they engage with your brand. Make the right move and develop healthy relationships.

Pursuing the following methods is your aid to build an impactful brand narrative. The internet is undoubtedly, an imperative source that will help you adopt creative techniques for the development of your brand. The best solution here is to get in touch with a digital agency that understands your brand’s culture and assists it throughout.

It can be difficult to understand what exactly businesses should pay heed to, the content or the design? There are endless website design options that may leave you paralyzed, but after making your share of mistakes, you will realize what plays a crucial role in creating an ideal website. A writer perceives that content plays a vital role. It lies at the heart of a website. While a creative executive takes pride in the imperative role design plays. Content is the reason your user will keep coming back to your site and share your offerings on social media. Whereas design is the foremost aspect that catches the user’s eye. To have a successful website you need to acquaint yourself with the necessary tactics to offer the best digital marketing solutions. An excess of any element can hamper the final output. So, how will the right mix help you stand out? An accurate blend of value and beauty. The right amount of knowledge, logic and creative thought can build a website that provides effective solutions and is visually appealing. While design will be the reason for a user to get drawn to your website, content will make the user stay. A balance between the two is crucial to create a successful and engaging website. Your digital consultant. As you begin to construct an ideal website you have to be mindful about the two giants which are a fundamental part of the making, the design and the content. They are your guide to success. Valuable content may not be easy but it is an essential tool. Understand the needs of your client base and provide them beneficial insights. While you do this, do not neglect the design, you need not pay exorbitant chunks of money to top-tier designers. Instead, find a style of web design that acts as the best digital solution for your business. Demonstrate your expertise. The rightful design helps branding. It acts as a reason for an user to click on your ad and pursue the content therein. Let not a shoddy design or content put them off. When your user visits your website let him perceive you as an expert at what you do. Grab the opportunity at hand to provide your users with useful content and create a design that helps them navigate easily to reach the desired page. Content and Design hold equal prominence in creating a user-friendly website. The best digital marketing solution for your brand cannot just focus on one and neglect the other. It has to average out the two by maintaining a perfect balance. While you are on a hunt for a digital consultant make sure you scrutinize the services they supply. From originality to sales #PostBox Communications honours your brand’s needs by providing the accurate mix of services. It makes use of the right proportion of each ingredient. Creativity, content, strategy, communication, positioning etc, a range of attributes to uplift your brand. A perfect fusion of services for any brand.


Ashish Gandhi

2 years ago

Search engine is the medium between you and your potential visitor. Special consideration should be given to search engine optimization (SEO). If your website is optimized then it must be reachable to your visitors. Search engine optimization involves numerous tricks and tactics, but there are few mandatory factors which should be considered for establishing a successful SEO.


Before jumping into the vast world of SEO, take enough time to research. A well researched site can have the best optimization. Once you research your keywords and phrases, then you can have a very interesting and relevant content. From designing, content writing to link building, research can make you utilize every tool adeptly. You need to conduct specific research for every single SEO tool. You can’t optimize your site without knowing your target audience and your keywords.

Right Use Of Keywords

Once you have well researched keywords then start writing the content of your website. Your website content should accommodate your most important keywords. Your business could have numerous content then you don’t need to put all keywords in your text. Use your keywords in your title tag and other pages. Make sure your ‘about us’ or ‘company profile’ pages contain your most important keywords, a these are the pages which are most searched by the search engine crawlers.

Link Exchange

Link exchange plays a vital role in optimizing your website. Link exchange is a process where you exchange links with similar websites. Link exchange increases your link popularity. When more and more website links are added to your site, it increases the chance of getting more traffic. Many search engines judge link popularity a tool to decide the desirability of the website. If your website has many useful links and your link is there in various websites, then search engines might place you in the top of search pages for your popularity.

Have A Sitemap

Make sure you have a complete site map of your website. A well prepared site map helps your visitor as well as search engines to know about your website. Site map gives ease of use to the visitors and for search engines it provides information about every page. With a site map you ensure that every page of your website has been indexed in search engines.