Ashish Gandhi

2 years ago

I still wonder why it’s said that ‘content is the king’. How a single parameter can decide whole website. If I am planning a website, how can only content be the deciding factor? Though I agree content plays a vital role but presentation is equally essential for a successful website. If content is the soul of the website then unquestionably presentation is the body.

Single Parameter

It is difficult to decide which parameter is most important in website designing. This as any other designing format demands creativity, innovation and diligence. Both content and presentation are like diameters of a circle, where you can’t say which one is larger. If you prepare a good content without an appealing presentation and vice versa then both are useless.

What appeals, sells

When did u last visit a website which was appealing? Can you recall the elements which according to you caught your attention? May be you liked a site with many applets and Java scripts installed in it or may be you have read a good content, so you felt good about the site. It is very simple, through a general mind analysis; you can easily judge the taste of your target audience. Gone are the days when visitors used to search websites through newspapers or advertisements. Now the audience is so techno savvy that you need to tell them about your presence. For this you need to be competent, attractive and lucidly interactive. You can have regular visitors if you update your site regularly as per their needs.

The Content Saga

Content makes your website communicative, because it’s only text which explains information about your product or services. You can’t compromise with your content. It should be lucid and very brief. Netizens won’t spend too much time reading your website but they will at least try to read few paragraphs. These are the text which can hold or deter your visitors. Content involves every single alphabet featured in your website. It depends on how well you have mentioned the points, how you have synchronized the gist of the information to aptly suit your visitors need.
You can constantly update your content. Regular updating makes your site look fresh and attractive. Unlike earlier when content was just to fill the website, now content can decide the rank of your website on major search engines. You can easily update your content, if you know about HTML otherwise you can leave this to your webmaster. You can give your content to the webmaster and they can place it in your site. But content is just the inside of the website, you should have that zing in your site which can attract visitors. And this is where presentation is required.

Design your Presence

Presentation adorns your content. It is the garnishing for your website. Remember those Italian salads with glossy garnishing which many a times compelled you to have those veggies. Same with websites also, if you prepare a good presentable website, visitors are bound to come back to you. Eye catchy websites can easily fetch traffic, though it may be temporary but if your site has good content then the visitor will definitely visit your site regularly.
A good presentation involves use of applets and graphics. But the use should be moderate and as per the use of the visitors. Graphics should not be added just to adorn the website it should compliment the website. Heavy graphics can work as a deterrent for your website. Your visitor will not hang around long if your site takes long time to load. Graphics should use good sober colors with ease of navigation. These are the major considerations while designing a presentable website. Try to use small files or images, which take less time to download. Small graphics load up faster than large graphics. Your website should be easily accessible and should open without taking much time. This can only enhance your presentation idea and visitors may admiringly return to you because of this user friendliness.
Concluding this content and presentation war, one thing is certain, only good content or good presentation alone can’t give you fruitful results, you need have a well balance between both. A quality presentation with well written content can help you to gain good traffic.


Ashish Gandhi

2 years ago

Content is the soul of the website. If you want to establish an e-commerce then you need to have visitors in your website. Users will read your website when they find it informative and important. There are many strategies which you should follow before writing your content. Following are few tips which can make your website readable and more desirable.

Be informative and fresh

Today is the age of information. If you have more information then you are more desirable. Even success is now directly proportional to information. If your content is informative then you are likely to get more hits. Visitors look for informative content and search engines follow the visitors. Hence your content should provide information to your users. But, no one likes stale information. Even if your website is informative but if it’s not updated then it’s of no use. Keep updating fresh content in your website. Both users and search engines love fresh content. This makes your website more readable and desirable by the users.

Have relevant content

If your website is of gadgets and you talk about groceries then it makes your website irrelevant. Only information is not essential but pertinent information is more sought-after by the users. Write all the relevant content in your website. Include articles, news stories, services, products and every testimonial in your website. It should look authentic and relevant to the users and search engines.

Be concise

Don’t write a whole thesis in your website, unless you are a research based educational website. Be concise while writing the content. Web users won’t hang up to read your content. You need to cut them short for your users. Remember your user might be working and can’t spend much time reading your saga.

Place conclusions first

There is an inverted pyramid rule for writing. Where you place your main points first and later on elaborate those points. It’s same with website content also. Place your conclusions first in your content then gradually expand it.

Show urgency in your words

Your content should speak action words. If you have a shopping site then your content should compel your visitors to buy your product. Hence make your writing action oriented. It is better if you can allure your visitors and entice them to buy your product or services.

Have a flow in writing

Don’t write because you need to fill the space. Let your writing be expressive and spontaneous. Write the content in a flow, so that your readers won’t find it difficult to decipher.

Use Tabs

Tabs are easy to understand. When you make a point wise list of the products or services, your visitors fell easy to grasp the points. Tabs are better than lengthy content. Your users can recall your service easily with tabbed text.

Avoid gorging

Don’t gorge your content with keywords. It’s important to accommodate few important keywords in your content but don’t make it look like a over stuffed sentences

KISS – Keep It Short and Simple

Make it a thumb rule or better a kiss rule (if you feel it easy to remember) to make your content short and simple. Be natural while writing your content. Your content should be like a conversation between you and your user.

Include Sub-headings

Have sub headings in your content. Sub- headings make your content easy to scan and understand. Even if your users can’t spend time to read your content, they can at least scan your sub headings and read the desired page.

Include Links

Add links in your website. You can have hyper links which will link your users to other related terms or articles. Links play a vital role in search engine optimization. And if your website content has links then it makes users and search engines easy to follow your website.

Proofread your content

Always check your content as many times as you can. There shouldn’t be a single typographic error in your website. Errors make your website less readable and depreciate the credibility of your website.


Ashish Gandhi

2 years ago

Why Content?

Content is an imperative part of your website. All the search engine players love to experiment with their content as it can attract the search engines faster than any other element of the website. Your website is searched by the keywords and your content can accommodate your keywords. Fresh content attracts search engines and visitors. Content provides the right food for your visitors and search engines.

Where can I get good content?

Almost all of us enjoy writing. Writing is not something which requires some additional skill. If you have knowledge about a particular field then you can start writing your own content. But, if you don’t feel the same then Internet provides you numerous options to get good content. You can try to find content from the following to fill your website.

Fresh Content

If your website is of gadgets and you talk about groceries then it makes your website irrelevant. Only information is not essential but pertinent information is more sought-after by the users. Write all the relevant content in your website. Include articles, news stories, services, products and every testimonial in your website. It should look authentic and relevant to the users and search engines.


You can also opt for freelancers for your content. Contact some professional writers who can do justice to your website. Here the buzz word is ‘professional’. Don’t make your website a research project or an essay page. Make sure your freelancer provides you brief and lucid content.

Generate FAQ

It’s an interesting form of generating content. Prepare some general FAQs (Frequently Asked Question) with there answers and put them in your website asking your visitors to write comment. You can also ask your visitors to write information regarding the FAQs. By this you can get some informative yet free content.

Online Forum

There are umpteen forums, based on different subjects, in Internet. Try to create your own forum so that you can get content from your participants. This is the smartest way to generate traffic also. Forums provide your visitors a virtual platform to interact.


Blogs are the best way to generate content for your website. Generate a business blog for your website and place some content in your business blog. More visitors you record more content you get. Blogs help you generate fresh ideas for your enterprise.

Message Boards

Major search engines also provide message boards. If you have good traffic then message board can be a prolific idea for you. Your visitors can comment, question on your website which can be viewed publicly.

Chat Rooms

Though chat rooms are a rich source of content but it requires a lot of traffic. You need to have numerous visitors to have a chat room that works. But, if you record a good traffic then opt for a chat room as it can definitely get you good content.

How much content do I need?

You certainly don’t need hundreds of pages of content. Have brief content about your products or services. As content is your prime source to lure visitors, so have informative content in your website. Here nothing but quality matters. Your four informative lines can entice more visitors than a dull paragraph. In content writing, everything depends on your visitors and how well you know them. Hence, decide the weight of your content according to the taste of your visitors.


Ashish Gandhi

2 years ago

Website is your single tool to expand your e-commerce. May companies tend to do few common mistakes while building an e-commerce. As you want to grow your business, your website should be well made to take your business one step ahead. It’s very important to be careful while designing and promoting your website. Your website is the foundation of your business, so you should not take chances while crafting it. You might read lot of books before starting your business and may be you do a lot of research for the same, but what matters is the result. If your website records visitors and is paying you well then every strategy you have carried is good, but if you lack business then straight away change your strategy.

Site development

You can develop your site yourself only when you have little programming knowledge. You don’t need to be an expert in programming but should possess an in hand knowledge about your website development.

Professional developers

It’s the best way to develop your website. You can hire a website developer whose soul work is to develop your website. In this way you can make several changes to upgradation to your website.

Site Development Company

It’s another way of developing your website, only if you are willing to invest more money. Hiring a site development company can cost you a little more than a professional but it’s a good option for an infallible site development.

Web Promotion

If your website is well made but still record fewer visitors then it might need a good web promotion. Advertising and promotion are two integral parts of your business. In this web fraternity where there are millions of websites and everyday thousands of websites are added, you need to mark your presence among Netizens. Hence, you need to develop a strong promotional strategy for your e-commerce website.


E-commerce as any other business needs focus and right approach. You need to decide your target audience and your area where you need to expand your business. Don’t deviate from your aim. If you have a certain category of products then focus only those who can be your potential customers. Don’t try to sell everything to everybody; this can hurt the credibility of your business.


Content is an imperative part of any website. Your text can provide enough information to pursue your visitors to become customers. Content should be crisp and attractive. Your customers can get enough information about your products and services from your content. Hence, content should be written carefully.

Don’t annoy your visitor

Always remember this golden rule of business – ‘customer first, in any circumstance’. If you will work for your customers benefit they will help you acquire many more. Try to provide enough info to your visitors. If you do something good your customer will tell that to 6 but if you do anything bad, it will be told to 600. So, never annoy your customers with unnecessary information and data.


Ashish Gandhi

2 years ago

A good business needs expenditure, hard work and lot of patience. This is same with E-commerce, which demands money, time and diligence. For e-commerce you need to have an appealing website which should pay you later. There are various steps involved in establishing a successful e – commerce. In this article you can find few important points for a successful e-commerce. You might find these topics naïve and simple, but these are the spine of the e -commerce you want to establish.

Domain Registration

Domain name registration is the first step in launching an e-commerce venture. Domain name is the name of your business. This is which gives you recognition among your customers. This name should be chosen carefully as it should be attractive and appeal to your target audience. Try to reserve a domain name as soon as possible. You might lose your relevant keyword for your domain name. Include your most important keyword in your domain name. Be relevant while choosing your domain name, it should reflect your business.

Web Host

After domain name registration you need to find a web host for your e -commerce. Always rely on professional web hosting companies. Don’t be lured by free web hosting packages, they often turn to be worse than bad. Make sure your web host provides you enough services to facilitate your business. Find a web host who can provide you secure servers with technical support. It should include full FTP (File Transfer Protocol), so that you can have easy file uploading.

Application Software

Once you decide your web host, now is the important task is to carefully select application software for your e- commerce. Your application software helps your e-commerce flourish impeccably. Choosing application software is a vital job as your project depends on the application software and its capability. Don’t be lured by cheap companies for your software. Those offers might be good for a start up small business but for an establish e-commerce, you need to have something more than just software. Many companies today rely on ASP (Application Service Provider) for balanced and economical solutions. Whatever software you choose, make sure you gather all relevant information about your software.

Search Engine Optimization

Search engine optimization (SEO) is the most important tool to build your e – commerce. You need to be search engine friendly to attract maximum visitors to your website. SEO helps you to get higher page ranking in search engines. Seo can be called a marketing service where the search engines help you to popularize your site among your potential visitors. Seo involves a wide range of strategies and techniques. Few of them are dynamic content, link building, Meta tags and Alt tags.


Advertising or promotional activities are essential for any business. Try to advertise your website as much as possible. You can start with local newspapers and hoardings. Your advertising can be of three categories like radio, TV, and print. You can have radio spots abut your business which will be broadcast in your city and then TVCs (television commercials) for television viewers. You can make good television advertisements for your enterprise. Then, for print, you can advertise in newspapers and magazines.


Ashish Gandhi

2 years ago

Domain name registration is the first step in launching an online business. It is the name of your business, your identification mark, as the total web address is your online contact address. Hence domain name choice should involve in depth market research and business knowledge. Ironically, domain name seems to be an easiest task for online business, but it has to be effective and should influence the target audience. A well chosen domain name can foster your business in various ways one of them is by increasing search engine traffic. Domain name registration is a vital work while setting up a new business, so here in this article you can find several guidelines to consider while choosing an appropriate domain name.

Right Extension

Extensions are the .com, .in, .net, .org, .info, etc. All of these extensions can be easily searched by the search engines. But it is always the .com which is most popular and widely used. If you get a domain name with .com extension, you can increase its chances of popularity. This extension looks more legitimate and common.


Choice of domain name should involve right keywords. These keywords can only make your website search engine friendly. Be careful while choosing right keyword for your domain name, it should have relevance and searched by your target audience. Absurd or out of the box domain names sometime work but if you target your genre then it will definitely generate desired results. Consider the recall capability of your visitor, hence choose short domain names, this gives your visitor ease of recalling your domain name. Avoid your company name, unless you have your keywords inserted in it. If your name is not searched then there’s no point making it your domain.


Be pertinent in your approach. Whatever name you want to register make sure it has some relevance with your business. Search engines will recognize your worth only when they find you legitimate and relevant. Your domain name registration depends on your extension and the sign up time, so be cautious while spending your money. Make your site look relevant to your visitor. Avoid using other company’s trademark and copyrights in your domain name. It is illegal to use copyrights and trademarks. Even if you get your keyword featured in other company’s trademark, but you can not use it as your domain name.

Search engines have a lost and found service for websites, if you have relevant domain then you are found and if you don’t then you are lost. Your domain name registration requires consideration and appropriate research. Domain registration is easy but important to be done well.


Ashish Gandhi

2 years ago

Many of us browse the World Wide Web regularly and wonder how we can stake a claim on the internet, like many of others have done already, then web hosting is one term which can satiate your need. In this vast array of information, Internet is one word which can cater to all kind of genre as per their taste. And, by web hosting one can own a portion of the web. But, web hosting is not just getting a portion of the web, but also involves different other services. This article will give you an insight of the terms web hosting and web development.


World Wide Web or the www written before every web address is the web of computers connected through a HTTP protocol. This network connects millions of computers all over the world through this single protocol. HTTP (Hypertext Transfer Protocol) is a language through which the documents are transferred. HTTP is not a synonym to Internet, because it is a network of networks, where computers communicate with protocols other than HTTP. Web page is what you see on your Internet browser. These web pages have to come from a certain host and this is the area which talks about web hosting.

Web Hosting

Web pages are your source of information, whatever you see in your web pages has come from a web browser. All these web pages are stored in computers called web servers. A web hosting service is a kind of Internet hosting service that allows the individual or company to hold a stake of the internet and provide own websites accessible via the World Wide Web. Web hosting gives the freedom of having own website services but it’s restricted because of the space. One needs to have appropriate hardware and software to host web pages. Specific companies provide web hosting capabilities on their web servers. Moreover, one needs to register a domain name that exclusively identifies the website. Web hosts can also provide data centre space and connectivity to the internet.

Which Web Hosting is for you?

Web hosting is provided as per the need of the holder. It is basically divided into following categories :

  • Free Web Hosting: it is done by large website companies, which provide limited space for free. This kind of hosting is limited when compared to paid hosting.
  • Shared Web Hosting: This is the most economical hosting service where many people share the total cost of maintenance services.
  • Reseller Web Hosting: This service allows the client to host websites. This needs an affiliation with the provider.
  • Virtual Dedicated Server: This is dividing a server into virtual servers. Every user thinks he got a dedicated server but in real they all share a particular server.
  • Dedicated Hosting: In this the user gets own web server and has full control over the server.
  • Collocation Web Hosting: This is similar to dedicated hosting but in Collocation, the hosting company provides physical space. This is the most powerful and costly web hosting service.
  • Clustered Hosting: In this service multiple servers host the same content for resource utilization.


Ashish Gandhi

2 years ago

It is famous chant in web that ‘content is the king’. But, how far is it true to believe that a single tool can make your website popular and desirable. What if you have a content rich website written on white sheets without any design? Will content be the king in that situation also? This and many more questions must have bugged you before designing your website. In this article you can find a brief discussion of the point that content is not the king in SEO.

Unique Content

Content is certainly not the king, at least always. You need to have unique content to make it royal. If you have simple content written for long then this can’t help you in getting traffic. Here your king fails to give you a royal welcome. When your visitors come to your website they look for information which should be fresh not stale. This makes you different from your competitors. You just don’t need to write content but to update it so that your visitors can have unique, informative content in your website.

SEO Writing

Many website companies hire professional writers for content writing, which is certainly the easiest way to get fresh and appealing content. But the problem comes when you don’t update your content and rely on your technical experts to write the content. Be concise in your approach. Make sure your copy should be search engine friendly. Edit your copy intermittently keeping your target audience in mind. If your destiny favors you and you get a professional copywriter then half of your content responsibilities will be covered.

Black Hat SEO

If content is every single alphabet featured in your website then it’s also the keywords which many SEO forcibly gorge in the website. Since content is the king so many website companies hire writers who can write the content which is a simple replica of the available content. This comes when thee companies hire a third party content provider. This can lead you to copy right infringement. So avoid stolen content. Unique original content is the king so being original is giving your content the right treatment.


Many SEO companies claim to give original content and end up giving stolen, copied content. This is what search engines avoid the most. If you repeatedly do the same then it may list you as a spammers, which is certainly worse than having a 30+ ranking in search engine pages. If you ignore the search engines then also this kind of content is less desired by the visitors. Hence have a clear idea of your content and use it to get traffic not unsavory reputation.


Ashish Gandhi

2 years ago

Search Engine Optimization (SEO), provides useful services to websites. SEO optimizes the content and build link popularity so that the website can achieve visibility in several high ranking search engines like Google, Yahoo, MSN, AltaVista etc. SEO services help to find relevant directories where the site can be submitted for better linking.
Seo can be called a marketing service where the search engines help you to popularize your site among your potential visitors. Seo involves a wide range of strategies and techniques. Following are few seo techniques which are widely used to utilize seo the most:


Website Designing is the first step in optimizing your website. If your website is well designed using required applets then it will be easily noticeable. But here also lies few difficulties which might hinder your site from getting into a search engine. If you use framed websites then search engines will not index your site and if you have your content in flash then also search engines won’t be able to read flash text. Hence while designing you need to consider several points, then only your designing can help you get better visibility.


Keywords play a vital role in search engine optimization. Right keywords can make you more visible and help you reach your target visitors. To get listed in a search engine you need to have several pertinent keywords. If you will have wrong keywords then search engines might not list you.

Title Tag

It is widely said that for websites ‘content is the king’. If you want to get better search engine results then you need to put more thought on your website content. Your content can have all the pertinent keywords and it makes your reader read your website. As your visitors read your content, search engines too go through your website to find right keywords for enlisting your website.

Meta Tag

Meta tags are created to give search engines the important information about your website. Though Meta tags help a lot in optimization as it help search engines to determine the information. Meta tags should involve important keywords but many people spam the search engines with Meta tags which are gorged with keywords.

Alt Tags

Not only text or content helps you get better search ranking but your images also help you get better listing. Alt tags are the words or keywords which you can include in your images. When your visitors will place there mouse on the image the keywords will be displayed. This also helps search engines to list your website.


Ashish Gandhi

2 years ago

Getting into the listing of any search engine is not a difficult task but what matters is how have you been listed in that particular site. In this article you can find tips which can help you get into good search engines along with increasing traffic.

Be frugal while spending on new domain

Buying new domain means starting everything from scratch. It might take a long time to start everything all over again. Hence don’t spend too much on buying new domain rather work and revamp your existing site for better results.

Be focused on targeting visitors

Don’t craft website for search engines make it for your visitors. All the search engines are there to help your visitors to find you and if your information is not appealing to your visitors then no search engine can help you succeed. First of all recognize your target audience then find what appeals them and design your website accordingly.

Research your keywords

Search engines work as per your keywords hence be careful while selecting right keywords. Your target audience will get your website only through keywords which they type in search engines. Don’t be too simple while choosing keywords; be specific as per your business and expertise.

Design according to your keywords

Search engines play with keywords even a single alphabet can change the whole searching process. You might add several innovative ideas to your site which might not be that useful for your target audience. So design your website according to the keywords and other information which can appeal to your visitor and help them acquire the required information.

Be crawler-friendly

Every search engine reads the website through its crawlers. Crawlers go through the site and later categorize them as per the need of the searchers. But these crawlers can’t read Java Script links and menus and can’t interpret Flash and graphics. Hence make sure you have HTML links in the main navigation of every page.

Be Lucid And Descriptive

Be creative but not ambiguous. Your anchor text and content should be clear and descriptive. Your visitors and search engines look for the clickable links of your website. Hence make your links clear so that the visitor and the crawler can easily understand your links. Try to use your keywords in the link description.

Spend On Content

Content is definitely the king. This is the only factor which helps search engines to understand your website and classify it accordingly. Search engines love content reach rich websites because it gives them enough text to categorize the website. It is crucial to have a website without content. Your content should focus on the keywords and should be relevant and informative. Don’t bury the content in graphics or flash. Have HTML formal format so that crawlers can easily read them. Don’t be a spendthrift for graphics and flash rather invest on good content. Only content can pay you great ROI.

Emphasize on title tag

Title tags are very important for your search engine visibility. Whatever keywords you have you should have those in your title tag. Title tags are what your visitors see in search pages. So remember these lines are what make you desirable or unwanted. So make sure that your title tag reflects the exact content and description of your website.

Be link worthy

Search engine optimization involves good link exchange. This makes your website featured in other similar websites, so if someone comes to their site will might visit your website also. You can add numerous links but if your website won’t be authentic then none will accept your request. And if you’ll have a good related website then many website will automatically link with you. Make sure your website features only related links.

Don’t worry about ranking

Search engine ranking is a very ambiguous term. There is no hard and fast rule to attain rank in search engines. But at the end what matter is what your objective is. Undoubtedly that is to have customers to sell products or services. So, rather than thinking about your search engine ranking focus on your visitors and how can your site help them. Once you attain good customers it will gradually increase because sometimes mouth publicity is more reliable than search ranking.