author

Ashish Gandhi

3 years ago

Getting into the listing of any search engine is not a difficult task but what matters is how have you been listed in that particular site. In this article you can find tips which can help you get into good search engines along with increasing traffic.

Be frugal while spending on new domain

Buying new domain means starting everything from scratch. It might take a long time to start everything all over again. Hence don’t spend too much on buying new domain rather work and revamp your existing site for better results.

Be focused on targeting visitors

Don’t craft website for search engines make it for your visitors. All the search engines are there to help your visitors to find you and if your information is not appealing to your visitors then no search engine can help you succeed. First of all recognize your target audience then find what appeals them and design your website accordingly.

Research your keywords

Search engines work as per your keywords hence be careful while selecting right keywords. Your target audience will get your website only through keywords which they type in search engines. Don’t be too simple while choosing keywords; be specific as per your business and expertise.

Design according to your keywords

Search engines play with keywords even a single alphabet can change the whole searching process. You might add several innovative ideas to your site which might not be that useful for your target audience. So design your website according to the keywords and other information which can appeal to your visitor and help them acquire the required information.

Be crawler-friendly

Every search engine reads the website through its crawlers. Crawlers go through the site and later categorize them as per the need of the searchers. But these crawlers can’t read Java Script links and menus and can’t interpret Flash and graphics. Hence make sure you have HTML links in the main navigation of every page.

Be Lucid And Descriptive

Be creative but not ambiguous. Your anchor text and content should be clear and descriptive. Your visitors and search engines look for the clickable links of your website. Hence make your links clear so that the visitor and the crawler can easily understand your links. Try to use your keywords in the link description.

Spend On Content

Content is definitely the king. This is the only factor which helps search engines to understand your website and classify it accordingly. Search engines love content reach rich websites because it gives them enough text to categorize the website. It is crucial to have a website without content. Your content should focus on the keywords and should be relevant and informative. Don’t bury the content in graphics or flash. Have HTML formal format so that crawlers can easily read them. Don’t be a spendthrift for graphics and flash rather invest on good content. Only content can pay you great ROI.

Emphasize on title tag

Title tags are very important for your search engine visibility. Whatever keywords you have you should have those in your title tag. Title tags are what your visitors see in search pages. So remember these lines are what make you desirable or unwanted. So make sure that your title tag reflects the exact content and description of your website.

Be link worthy

Search engine optimization involves good link exchange. This makes your website featured in other similar websites, so if someone comes to their site will might visit your website also. You can add numerous links but if your website won’t be authentic then none will accept your request. And if you’ll have a good related website then many website will automatically link with you. Make sure your website features only related links.

Don’t worry about ranking

Search engine ranking is a very ambiguous term. There is no hard and fast rule to attain rank in search engines. But at the end what matter is what your objective is. Undoubtedly that is to have customers to sell products or services. So, rather than thinking about your search engine ranking focus on your visitors and how can your site help them. Once you attain good customers it will gradually increase because sometimes mouth publicity is more reliable than search ranking.

author

Ashish Gandhi

3 years ago

There is a myth about link popularity and Page Ranking (PR). Many still feel that link popularity is same as page rank. But both the terms are often misunderstood.

Link Popularity

Link popularity is basically the link exchange and the number of related links a website has. Link exchange works as a catalyst in search engine optimization. When a website has numerous links, then it shows the popularity of your site hence gives you more visibility in search pages.

Page Rank Vs Link Popularity

Link popularity and PR are two different things. These are directly proportional to each other. If your site features numerous relevant links then it shows your popularity which increases your authenticity among search engines. Many search engines consider link popularity while ranking the pages but many people use both the words interchangeably, which is an absurd thought.

How does it work?

Link popularity has come from link exchange. Link exchange is basically swapping the links between two related websites. Link exchange can add great value to your search engine optimization only when you exchange the links with relevant websites. When your website features various links of other related websites then this can be called your link popularity that your site is desirable. And this further helps your search engine visibility.

Reciprocal Links

Reciprocal links come when two sites agree to exchange links. These links increase your traffic and help you boost your search engine ranking. It is advised to have relevant reciprocal links in your website.

Does it really work?

There are two ways of exchanging links. One is when you swap links with the consent of the website, that is by asking them and other is when you swap links by filing the auto submission form. In auto submission form you can submit your link in a particular category suitable to you. These automatic links are often shown immediately after submission and sometimes it is again scrutinized by the webmaster.

Automatic Linking

Link popularity has come from link exchange. Link exchange is basically swapping the links between two related websites. Link exchange can add great value to you search engine optimization only when you exchange the links with relevant websites. When your website features various links of other related websites then this can be called your link popularity that your site is desirable. And this further helps your search engine visibility.

author

Ashish Gandhi

3 years ago

Search engine optimization doesn’t necessarily involve any special skill. All it need is market knowledge and little common sense. As common sense is the most uncommon thing, many people keep on speculating about search engines without even knowing the actual work of search engines. There isn’t any rule for getting visibility in any search engine. It all depends on how you manage to use all the seo tools for better results. Here are few points which can help you know little more about the search engines.

Algorithm

Many believe that every search engine functions according to their own algorithm which is often true. Search engine algorithm changes and varies. Many SEOs work painstakingly to decipher the tactics of the search engines. You might find numerous books and programs which emphasize on cracking the algorithm of each engine. But this isn’t an easy task at all as these methods will change intermittently and as soon as it changes your site might fall. It’s a never ending process. It is quite time consuming and expensive also.

Keyword with good copy

Clients often believe that the content for search engines is different from that for visitors, which is a myth. A good copy should be useful for the visitors as well as search engines. Good content should not only look good but also utilize keywords. You need to have skill while writing a web copy. It’s better to get professional writers than just SEOs for a good copy.

Flash and Animation

People believe in making catchy and appealing websites for which they put heavy graphics and Flash animation. These adornments don’t help them in getting good search results because search engines can’t read Flash pages. There search engines find it difficult to decipher the information about the website. Content is the only thing which helps search engines to know about the website. Hence it is essential to have a balance between the content and the graphics. The ultimate aim of any website is to sell the products or services. But when you have many graphic without valuable content then it might only attract the visitor without making them your potential customers.

Actual site optimization

It is common that people create several sites to optimize there one site. This is seen in websites with either no content or bogus content. These website owners rely more on link popularity than content. If you want to popularize your site then relevant content can help you a lot, you even don’t need to create several sites. For better optimization you can should put pertinent information in your website along with the keywords.

author

Ashish Gandhi

3 years ago

Design involves creativity, visualization and inherent skills. A well designed website can turn into an important marketing tool for your business. An appealing website creates your specific business identity which differ you from your competitors. You are known to people whom you are in touch with, through a website people get in touch with you.

Website designing is creating your specific web presence. Web pages are designed using HTML, CSS, image and other media. Website is a collection of information. Designing a website can be said to be designing several webpages which together make a website. Website Designing services include several designing services. Website Designing is broadly divided into two categories.

Static Website Designing

Static websites are a great starting point for your business if you want to post basic information about your company on the web. A static website is the simplest way to showcase your product or business online. A good static website creates a corporate image for your business online. It is the easiest kind of website to set up, but making changes to static websites require web programming knowledge. A static website is the most cost effective website available.

Static website designing needs proficiency in web programming and visualization. It is a web format where your content and image has to be so strong that it can appeal to your customers. This is a website in which content can only be changed by the web developer. A static website can be seen as an online brochure or catalogue. It is usually used to provide some company information, a description of the products or services that you offer along with some contact information.

Dynamic Website

With the advent of technology, the mode of communication has gone under several changes in recent years. Now consumers have come to expect more from their Internet experience, causing a shift in the company website from static site to a dynamic website. A dynamic website, as the name suggest, has various alluring features which are constantly updated. A dynamic website creates a fresh online experience with every visit. Now companies prefer to create dynamic websites which are interactive and are instant eye catchers. These are the websites which can hold the curiosity and interest of the customers towards the website. Unlike static website designing, dynamic websites can have just one page where you can fetch all the information from the database.

Dynamic websites are now more preferable than the static websites because of its cost effective features. These sites are extremely lucid and expressive which can easily market the business in a broader area. Some advantages of dynamic websites are detailed below:

  • Adding and managing content, information, video etc can be done without the help of webmaster.
  • Adding web pages and sections is easy.
  • Ease of site management
  • Site administrator can manage visitors in a better way to retain them for long term business.
  • User friendly and visually appealing

author

Ashish Gandhi

3 years ago

Fonts play a vital role in your content. These are the style used in your content. A good choice of font can make your site more desirable and reader’s friendly. If you are designing a logo, brochure or the whole content of your site, you should pay enough attention before selecting a certain font. Now you can easily find hundreds of fonts that you can use and which are easy to read in your website.

Font-ology

Printed materials use specific fonts, which are easily understood by the reader. But this is not the case with internet or website. For print, you get enough time to recall the material and even recall it later. But, for website, font should be simple and easy to read. Your visitors may not devote plenty of time to read your content; if the font won’t be readable they might move on to any other site. For print, the most used fonts are, Serif, Georgia and Verdana. Because of their style and readability, these fonts are the most popular screen fonts. The problem with website font is that the text on your website needs to be displayed by your browser. The browser can display only those fonts which are in the computer system. Hence it’s a thumb rule to use fonts which are most likely to be found in maximum computers.

Website Font

Websites don’t need any specific font, but the font should be found in majority of computers. Few of the most widely used website fonts are, Arial, Arial Black, Comic Sans, Courier New, Georgia, Impact, Lucida Console, Times New Roman and Verdana. These are the fonts which are found in almost all machines, so these can easily show up on maximum machines in the world.

Text or Image

What if you find the above fonts inappropriate for your webpage? You are most likely to generate your specific font in Adobe Photoshop and display the text as image? Is this what you have in your mind? Then think again, this would turn out to be a blunder for you, because search engines read only text displayed in your webpage. Search engines do not read text displayed in image format, like in JPEG or GIF. It is better to put your text in HTML instead of making it in Adobe Photoshop to make it search engine friendly. All the headings should also be written in HTML, because search engines produce results according to the headings and if your heading is in image format then it won’t be read by the search engine.

Undoubtedly, you can generate numerous font styles using flash. Flash can give a dynamic look to your font. But here again you should pay attention to search engines, as search engines will not read your flash generated text also. Search engines pay special attention to heading and if it doesn’t find text in your heading, that is if h1 tag will be empty, then it can affect your page ranking.

Dynamic Flash

Undoubtedly, you can generate numerous font styles using Flash. Flash can give a dynamic look to your font. But here again you should pay attention to search engines, as search engines will not read your flash generated text also. Search engines pay special attention to heading and if it doesn’t find text in your heading, that is if tag will be empty, then it can affect your page ranking.

Conclusion

Fonts should be readable and lucid. Its purpose is to communicate the idea and information about the website. It should not be used as a decorative tool. So you should opt for xhtml headings than a Flash or java script heading.

author

Ashish Gandhi

3 years ago

Website Designing doesn’t follow any particular rule book. It’s like any designing format which should be expressive, appealing and informative. But it’s not that easy to understand your visitor’s choice. Something which is appealing to you might not appeal your visitor. Hence, there are certain guidelines which you should always try to follow while plotting a website. These guidelines basically talk about the content and graphics.

Before designing your web page, you visit numerous Websites; some with good content, some bad and some with a balanced content and graphics. But you must have liked those sites which successfully hold your attention and curiosity. Following are the two Website Designing myths which are widely followed by the Website Designers.

Content Supremacy

A well known adage says ‘Content is the King’, and it is true to some extent. But can content alone hold attention? What if visitor is in a hurry, or don’t want to give time to read the content? Then all your content supremacy will be unwanted. Visitor might look for animations or other interfaces to explore the site.
However, it’s better to put enough information in the site, but it should not look dull to the visitor. Applets and interfaces can be used to make your site more attractive. Only content lacks the needed appeal in your site, which can deter your visitor. Your website should have a perfect balance of animation and content to become popular among your target audience.

When are these applets required? Sometimes these interfaces are required to establish the relation between the brand and the target audience – for example, the Yahoo Mail’s latest beta version that shows a dummy slender lad interacting with the audience. This becomes more interesting when the page shows loading, the constant boxing practice with the shadow of the lad holds interest. This is easily downloaded and it gives an extra zing to the normal mailing WebPages. Similarly, interfaces, applets can be used in comic, gaming and other interactive websites, where you want your audience to adhere to your site.

Website Designing, like any other designing, has no hard and fast rule. It follows a simple philosophy that is the taste of the target audience. You may have a static or a dynamic website, but it should aptly cater to the target audience.

Graphic Dominance

There is another school of thought, who believes that a website looks attractive only when you put lots of graphics in it. They believe all the applets and interfaces make your site look spectacular and attractive. You might often come across these kind of sites, for example, if a newcomer or Website Designing student makes any website, who is almost unaware of the real market, will put all his book knowledge and technology to make a website, result, a heavy and adorned site. This makes the site heavy to load, and you might loose your visitor because of this. Hence there should be a balance between the graphics and the content.

You certainly can’t afford to have hundred kilobyte animated graphics in your website, which is certainly a useless adornment. Large graphics take longer to load because the download speed depends on your modem. If you have a hundred kilobyte graphic and your visitor has a low modem, then your graphic can take ages to load, which is certainly a strict no for your website’s popularity. These graphics are purely decorative and you should restrict yourself while using them. Graphics should be place at the appropriate place; they can enhance the text but, without content graphics is like body without a soul. Undoubtedly, graphics make a page interesting and more desirable, but heavy decoration can destroy the gist of your site. Hence your site should have a blend of graphics and content. Decorative and small pages are always desirable but if your page has too much graphics and takes long to be loaded then it can be unbearable.

author

Ashish Gandhi

3 years ago

Website decides your market presence. If you get numerous visitors a day then your site is said to be a well placed website, but what if your site witnesses very few visitors a day? What could be the reason for this low amount of visitor, when you have made a good informative website? Here the question is about accessibility. In today’s scenario, where there is an abundance of websites, visitors look for sites which are more accessible and easy to use. But you must be thinking, why emphasize on accessibility when your website is already there? Hmm. if you are here to make big bucks and your competitors are at your every clumsy step, then you should not take even a small chance. Now your visitor might get you but what if you will find millions of e- commerce pages on the web and where your page is just one of millions? If at that time your site will be accessible then only you will get maximum visitors. Websites are a communication mode between you and your customer. Hence, all you need is to be clear in your approach so that the visitor will be able to understand your offerings. Following are few guidelines to make your website more accessible and user friendly.

Easy Alternatives to audio and visual content

Your site’s accessibility depends on the system where it is being viewed. It is possible that some systems cannot interpret your audio or visual, hence your website should provide similar alternatives to your image or audio. It should make the system interpret the auditory and visual content. You should put enough text explanation and links to help your visitors interpret your website.

Adorn it but don’t put over make up

Getting a beautiful website is easy but what makes you unique is the professional approach you put in your website. Use expressive visual clues rather than just hues to convey your information. Colors are good to make two dimensional images but when the medium is a web then visual interaction is must.

Apply proper style sheet

Following a proper style sheet in your HTML page can make your site more accessible. You should maintain the proper specifications to make a faultless HTML page. Every HTML tag should be placed properly. Internet Explorer won’t display your page if you fail to notice even a single table tag.

Use proper language

Identify proper HTML language tags, to specify the language used in your website. Be lucid while using abbreviations. Make sure you specify acronyms within your content when they occur first.

Make transforming tables

Don’t make every representation diagram purely for design. Put enough information inside the diagram which can easily lure the attention of the visitor. If you use tables, then place information inside the table. Don’t insert tables which make no sense. If you wish to emphasize your text then present it in a tabular format. Provide a proper table to text convert in your website. These small details make your website more users friendly.

Ease of use

If you write HTML then you should always take care of the version you are using. If you use a specific version then it might not work in all the systems. So to make your page more accessible make sure all the versions should work when viewing your page.

User friendly visuals

Visuals can not always be pleasant to your visitors. If your website has animations, moving visuals then it might annoy your visitor. To avoid this, you need to give your visitors ways to stop these animations or insert options where your visitor can get animation free page.

Provide guidelines for interfaces

You might insert many embedded interfaces like applets, plug ins in your website, which may not be familiar to your visitor. Hence, your web content should provide user guidelines for these embedded interfaces.

Have clear navigation system

Be consistent in your navigation system. Use proper words to explain your links. Do not make ambiguous statements while comprehending something important. For example, if you are an online store, you should give links showing buy or add to cart in your product catalogue for visitors to navigate directly to order page.

Ensure faultless documentation

This is applicable for all kinds of writing. Whether you want to be accessible or not, if your information is understandable then you will be easily accessible. Don’t put jargons, spelling or grammatical errors in your content this distracts your visitor’s attention. Make your site impeccable and comprehensible for your visitors.
Accessibility comes easily if you take care of few things while making your site. Above written things are just introductions to make your site more interactive. But, it’s always you who can understand the need of your visitors in a better way.

author

Ashish Gandhi

3 years ago

A well made website gives your business a corporate identity in web. Hence website should be interactive, communicative and user friendly. You need to keep track of several points before creating and uploading a website, it is important to plan as per the customers demand. It needs a meticulous approach to construct a good website. Following are the few important points which you should keep in mind before constructing a good website.

Objective

Websites provide you an internet presence. It is essential to define the exact objective of the website before planning the course of action. Your objective should focus on what the basic requirements of your customers and how can your website assist them. The objective should define what the website can achieve and what benefits users can get. As well beginning is half done; a clear purpose of the website can give you the fuel to construct a website. With your defined objective, you can easily identify your target audience. Setting short term and long term goal for the website will help you to make clear plans for the future when expansion, modification, and improvement will take place. You can also track your progress if you draw a clear goal setting objective.

Target Audience

You make website for the people, your customer, and audience. It is essential to know who’s going to visit your site and how can they benefit you. Defining the right target audience is the foremost step in the website planning process. Your audience or visitors will visit your site for a specific reason and, you need to understand the requirements of your visitors. Whether it’s a business site or informative site, you should always identify the target audience for your site. You need to hold the attention of your visitors so that they will stay longer in your site. From visuals to appropriate content, you should know the specific preferences of your audience.

Content

Content management is an integral part of any website. Your visitor judges you through the glasses of content and technology used. A well written content represents the authenticity of the website. Content evaluation and organization should be well defined while plotting a website. Building necessary content then organizing it according to the visitors need is a major step in website planning. Content has to be crisp, brief and right to the point. Ambiguous content may deter the audience’s attention. Hence content should be well edited and it should accomplish target audience objectives. It is always better to conduct in depth research before putting the content in your site. Content involves every alphabet featured in your website. You need to categorize content with brief and descriptive words which should be lucid and attractive.

Compatibility

To become a familiar name among viewers, you need to create a website which is compatible with majority of web surfers. In today’s situation, market share of browsers, as depending on your target audience, the compatibility of your website with your audience is restricted. There’s only one way to be certain about a particular platform that is to test it on that platform.

Storyboarding

Storyboarding is the final process of website planning. In this you take care of the purpose, audience and content to design most suitable format for the website. In storyboarding, you make a site map of your website. Storyboarding creates a visual portrayal of the web pages. There are different ways of making a storyboard for any website. It basically depends on the content and the pages involved in the website. Storyboard can be called a prototype model for the website.

Conclusion

Websites are never finished. It needs constant upgradation and fine tuning to get the best search engine listing. While building a website, your prime concern should be to make it feature rich and informative for the viewer. It should have the pertinent information which is desired by your visitors and search engines. To make an active site, you should plan accordingly and make every page attractive and informative. If your site features empty pages and is disorganized then it is just a failure. So, you should make your site look professional and effective and for which website planning is just the first step.