Voice Search Optimization : 6 Big Changes You’ll Need To Make
Why to bother your audience by making them type and look for the products and services? As a website owner won’t you love to provide features that will make the search easy and quick for them? If you are thinking so then voice search is definitely one of those. This powerpack technology would help you to stay ahead of the competition. But how? Your site might require few additions and modifications for a successful voice search optimization. Let’s look how.
Using Proper Keywords
During voice search choice of keywords differ from normal SEO. We might type “pest control services" in Google Search. But, for voice search we say, “Do you know any good pest control services in Juhu?”. Although we are speaking to a tool, the experience remains as if two people are speaking with each other. This makes it very engaging and interesting to use. Voice search SEO prefers keywords with conversational tone. In short, it has brought rapid digital transformation in providing not only the search list but also direct your audience to a product's action.
Creating FAQ Page
Creating FAQs will give your site a boost for sourcing long-tail conversational keywords. The questions need to be phrased in 1st person as if someone is asking them. Along with them add short and informative answers. Now, the phrasing of the questions need to be voice SEO optimized. Instead of writing "hotels closest to Marina Drive" you might write "Which hotels are closest to Marina Drive?". An addition of words like "which, are" create a difference between a general keyword and a genuinely conversational one.
Structured Data Optimization
Being one of the best SEO consulting services, we always recommend your content to be highly Google relevant. Then only can the voice search be optimized for the specific query. For this, you need to ensure that your pages can be easily crawled. A proper sitemap and structured data or schema markup can help the Google bots to understand your web content. Metadata of the schema markup tells Google what the content is all about without affecting the content appearance for users.
Finding Out The Voice Query Source
For a proper voice search optimization, you can use elements from Google's answer box or featured snippet . A smart speaker or device can figure out possible queries by relating those search result answers. To make it work perfectly content optimization is the only solution. To make it visible in the answer box it need to be organically well ranked. The paragraphs need to be easy and short. Also, optimized and long-tailed questioning keywords need to be present.
Local Search Optimization
The common local voice search option ends with "near me". For that your business need to get listed locally and develop Google My Business. This will enable Google to track instantly user's location and suggest nearby places. It is a universally used keyword and for an optimized voice search you must remember it. While setting up your profile, you must insert your name, email, address and phone number. This will enable the voice search algorithms go to Google business listing and find your business as suggestion.
Optimizing Mobile Voice Search
Interestingly, more than half of the voice search queries are done from mobile phones. And it is likely to grow. This definitely includes mobile optimization as an important strategy. For this your site need to be easily crawlable, optimized local search optimization. The mobile SEO need to have meta title and description. Also, the site need to have mobile friendly design.
Being one of the best SEO company in India, we can anticipate the future importance of the voice search feature. Optimizing it to the next level will generate revenue for your site. Also, engaging audience like never before.0 Likes