World Cup season in India is welcomed with such a frenzy that cricketers are revered as Godly figures and put on a pedestal.
While the nature of passion for cricket is an ambiguous question, being a national cricketer in India brings you in a separate niche league of celebrity status.
Prabhat Dairy, a renowned wholesale dairy product brand had approached us with an aim to create an exclusive, impactful communication strategy with a mass appeal.
#GharLaoGoodLuck, a campaign initiated by PostBox Communications, was supported with a social media strategy and a web portal. The interactive portal comprised caricatures of your favourite sportsmen, allowing you to treat them with ‘Dahi shakkar’ for their good performance in their journey at the World cup
Creatively unique and conceptually innovative, the portal allowed the user to make their favourite player win and wish them well for the world cup!