With 46,700 clubs and 1.4 million members across 210 countries, Lions Clubs is the world’s largest service club organization with a mission to empower volunteers to serve their communities, meet humanitarian needs, encourage peace and promote international understanding. To encourage community service and drive the youth towards a change movement, the Lions Clubs was keen to run social media campaigns, alongside their ground activities to help provide recognition and appreciation towards members who inspire others.
Being the largest social media platform and still the most appropriate for most brands to connect with their consumers, Facebook and Twitter were our main channel of communication in this event. ISAAME 2015 got a marvellous response in terms of the on ground coverage and on the social media platforms as well. We had got 80.5 k tweet impressions on twitter and 4.4M reach on facebook. Team PBC has also made hashtag #ISAAME2015 which was used various times by the top media associates and the Chief MInister of Gujarat herself during the forum in December ‘15. We also integrated custom social media functionality into a real time application we made, making it simple for visitors to check the feed directly from our social media channels.