Madhavbaug is the first of its kind residential medical facility and the world’s first Ayurvedic Cardiac hospital that treats heart disease using Ayurveda. To communicate this new brand’s presence, along with insights into the treatments and generate a good brand recall, PBC had received the project to develop and impact an online presence.
The online promotion of medically inclined brands, is subject to multiple restrictions along with a code of conduct. PBC had undertaken the project creatively and intelligently communicating a broad outlook of the brand, driven by its core service, ayurveda. Complemented with empathetic graphics and sensitive copies, PBC was able to roll out strategies that were relatable, memorable and impactful.
PBC had proposed a Landing page to MadhavBaug, for the purpose of communicating compact, relatable information, accompanied with a call to action link, which would initiate a consultation with the expert. This page, was able to track the leads and was successful in measuring the impact of the campaigns, simultaneously run across social media platforms.