SBI General Insurance Company Limited is a joint venture between the State Bank of India and Insurance Australia Group (IAG). Complying to the regulations laid down by the IRDA, insurance companies can regulate and offer better services to the customers with attractive benefits. To communicate the new policies, features and coverage to the audience, SBI required a series of emailers to be designed for their products with guided communication that would encourage customers to know more and purchase them.
They needed a fresh approach, a story to tell, a brand to stand out (for all the right reasons) for the consumers to choose from. We approached them by making the designs appealing and by focusing on the needs of the end user. We were restricted in our use of visuals but were able to communicate an all round coverage with self explanatory vector creatives. The entire project was clean, and well presented and had the Call To Action link visible, positioned at the centre in all the layouts.