Edelweiss Tokio Life Insurance, India's fastest growing life insurance company, is a joint venture between Edelweiss Financial Services and Tokio Marine Holdings Inc. Edelweiss Tokio Life is an online insurance term that covers your life and secure your family. To generate better response and increase customer base, they had planned of online communication channels to be spread within their targeted audience and expand their services.
We were asked to take hold of the Customer facing Emailer communication and the landing pages carrying all the necessary information about the insurance plans offered by them.
The landing page proposed to us was made to calculate the average premium and get the perfect quote for Edelweiss Tokio myLife+ policy. The design was simple, easy to understand and gave the consumers an exact idea about the policy terms and its peculiar benefits.
The Emailers were designed to communicate the benefits of the different policies and their returns with smart catchphrases and detail oriented content. As per the brief, the designs focused more on visuals, colour combination and appealing content.
Thereby establishing Edelweiss Tokio myLife+ as the ultimate future planner for the customers.