Anchor, part of Panasonic is responsible for the manufacturing and marketing of world-class eco-friendly electronic products. With its need to circulate a quarterly newsletter among the employees, Anchor had considered PBC for the content management and design based on its theme, ‘Chetna’.
With a requirement to communicate in straightforward language and with interesting use of colours, fonts and graphics, the updates of the quarter, with special highlights towards employee participation, achievement and CSR activities, in the newsletter, ‘Chetna’. PBC was able to play around with colour and creatives, to deliver a newsletter that was both captivating and informative. Another win-win for a relationship built beyond business.