Headquartered in Mumbai, India, Balkrishna Industries Ltd (BKT) is a leading manufacturer in the Off-Highway tire market, with four subsidiaries in Europe and North America. BKT’s products are available in 130 countries worldwide. With a business scaling continents, BKT had gathered a database of more than 15,000-20,000 SKU’s and wanted to make the information accessible and presentable.
Presenting, formatting and organizing the data into a searchable platform was a project PBC had undertaken. Structuring the content into a neat, planned reflection of their vision, PBC developed a website that acted as both, an informational and sales tool. The design was clean, professional and allowed the convenient navigation on phone, tablet and desktop. The information was prominent, and provided the support to search using different filters and for different aspects.