Even 40 years into its launch, 5 Star still continues to remain a novel concept in the chocolate world! As a brand activation exercise, 5 Star was interested in developing a mobile app with two of its characters, Ramesh and Suresh, whom the Indian consumer so easily relates to.
Ramesh and Suresh have today become relatable characters for 5 Star. Their tactics and the campaigns run around them have effectively marketed the feelings associated with eating a 5 Star. PBC designed a game for 5 Star with these two characters, Ramesh and Suresh. The idea of the game was to cushion the fall of crockery from the playful tactics of the two characters. The highly engaging module, with easy controls and ease in movements, provided for a great user experience through the app.
The design incorporated was of a Chinese theme, with interactive situations and interesting layouts with every level up, making the entire interface captivating and descriptive.