RPG Life Sciences is an integrated pharmaceutical company with a global reach. RPG Life Sciences was launching its mobile application, the first mobile based knowledge app in the niche of kidney ailments, treatments and diagnosis. Although the application was hosted and available to download on the PlayStore, the team was looking for an agency to develop a better interface, with smoother integrations, able to generate higher downloads.
The app was content heavy but knowledge driven, and PBC was challenged to ensure every aspect of information was made available through the application. PBC created and designed a medically appropriate, interactive and responsive app, with ease to navigate across tabs and to engage users with pop-ups, alerts and loyalty points. With a superior user interface and quality experience, PBC’s suggestions and design execution has been able to positively affect downloads and ensure users are engaged with interesting content.