The competitive financial service segment, requires continuous reminder to generate effective brand recall. Implementing this requirement, ICICI Prudential, a joint venture between ICICI Bank Ltd. and Prudential Corporation Holdings Limited., wanted to explore a series of available platforms to establish a stronger online presence and achieve customer acquisition.
The financial service segment in India is extremely competitive, with each player attempting to offer distinct services to the customers. With an aim to design and develop a landing page for a new service, presented by ICICI Prudential, PBC was approached to deliver the project on priority basis. This was the first time that ICICI Prudential was promoting a campaign where customers would be able to purchase insurance policy only using their Aadhar card number.
The Landing page would also consist of a financial calculators, enabling the customer to estimate when they could ‘Become a Corepati’, based on their monthly savings.
This project demanded eye to detail, precision, clarity in design and ideal use of brand colours. PBC was able to communicate a feeling of warmth and trust, while providing adequate information on the product, allowing customers to send in their details for an inquiry.
This mobile application was designed specifically for the sales personnel and was available on tablets provided to them for the purpose. Presenting a convenient and easily accessible format to obtain customer information, PBC designed the need-analysis application facilitating the input of information based on customer responses and presenting them with an ideal policy/ product which they could eventually purchase.
The interactive and suggestive app was ideal in its ability to present information to the customer in a series of well laid steps, factual representation and a better user interface.
With products and services available for purchase online, there is no need to spend time awaiting your turn or to be physically present to raise a query.
PBC had designed an inventive and inspired communication plan that would explain the concept of mobility using pictorial representations, of any time, any where banking. Presenting crisp, but informative content, made it easy for the customers to understand the merits of a service and also make a purchase.