L&T logo

L&T General Insurance

client brief

L&T General Insurance Company Limited (L&T Insurance) is a wholly owned subsidiary of Larsen & Toubro Limited. Aimed at communicating its new policies to the user, L&T had considered PBC for the design of its marketing collaterals.

our approach

Effective copies and appealing designs were made for the Leaflet development of all the 4 plans - Insta, Primary, Premium and Super Home Insurance. The content was designed into crisp communication, with a pronounced Call to Action.

With strict brand guidelines, the project proved to be very demanding. We ensured that every detail was designed as per the requirement, the imagery used, spoke the loudest in the entire concept and was supported by a direct communication.

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