The bank offers personal finance solutions of every kind from savings accounts to credit cards, distribution of mutual funds to life insurance products. The HR policies offered by the bank for the employees were too much to grasp and complicated. They realised it soon and decided to go easy on the content and make some infographics with better visuals and toned-down text.
PBC devised an interesting method of displaying the information that the employees would not only be willing to read, but would also understand.
The information was presented in the form of infographics, in a series of steps or golden rules, highlighting the important aspects in a taut and effective way. Emphasis was given to design, with appealing visuals and colours that would heighten the impact in the minds of the employees.