mahindra earthmaster

client brief

The Mahindra EarthMaster is the Next Generation Backhoe Loader backed by the engineering capabilities, manufacturing strength, distribution reach and after sales service of Mahindra & Mahindra.

As a leading player in this niche segment, PBC had received the project to attain a broad online presence targeted at the farmers.

our approach

creative development :

The target for this brand was an unusual audience. Those that you would not generally find with internet connectivity, let alone finding them on social media. PBC were excited to begin execution for their product and support the brand in its vision. DEsigning and sharing innovative concepts, communicating the superior brand awareness, differentiating factors, and advanced features; PBC was able to attain the goal of obtaining higher visibility, sales and even secured dealership for the brand.

As a major achievement for the team, PBC was able to crack through the market and deliver the target with 10 enquiries for the Earthmaster from the farmers!

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