Ford manufactures and exports vehicles and engines are made at its integrated manufacturing facilities in Chennai, Tamil Nadu and Sanand, Gujarat. The Figo was first launched in india in late 2015, and as a brand activation measure wanted to develop a tablet application for the benefit of the sales personnel present at the store, in order for them effectively showcase features and specifications of the car to potential buyers at the store.
Ford Figo wanted to bring convenience, accessibility and knowledge of their specifications to their customers. With the idea to design an iPad application, PBC was presented with the design project providing a 360 degree showcase of the Ford Figo. The key feature of the app was the ability to engage in a virtual test drive, which would take you through all the specifications of the car, while allowing you to experiment with colors, and understand the full functionality of the car. The design was extremely crisp and graphics were classy and authentic, providing the benefit of the physical inspection all from the convenience of an application.