New India Assurance Co. Ltd, today, is a 100% government owned multinational general insurance company operating in 28 countries and headquartered at Mumbai, India.
With a focus on their social media reach, PostBox Communications had pitched to the brand, offering them solutions in design and content, to boost the engagement and spread awareness about the services, their coverage and benefits.
A 100% government owned organization, we presented New India Assurance with a communication plan that not only focused on the product, but brought an element of ‘newness’ to the brand.
Extending a 360 plan, our designs were direct, enabling individuals to identify exactly who the product was for, and copies to compliment this direct nature of communication.
Although communication within the insurance market mostly taps the fear element, we wanted to promote a positive outlook and this can be seen with our outcome of the project, as well.
Family, goals and security; identified as the core of our focus and was aptly denoted with our approach.